Ulu Ventures

Ulu Ventures is a Palo Alto, California-based seed and early-stage venture capital firm that backs technology-driven startups across the United States. Founded in 2008, it focuses on internet-enabled consumer and business services and a broad range of sectors including EdTech, FinTech, healthcare, sustainability, enterprise IT, SaaS, IoT, digital media, mobile, agtech, and marketplaces. The firm emphasizes backing diverse entrepreneurial teams and typically engages in co-investments with other investors to pursue meaningful exits. It is described as the first Latina-led venture fund in Silicon Valley and is among the larger seed-focused vehicles in the region.

Andrea Bogarin

Senior Associate

Kathy Chen

Partner

Kevin Hoffberg

Venture Partner

Clint Korver Ph.D

Managing Director

Stephen Malinak

Venture Partner

Past deals in Business Intelligence

BloomPath

Pre Seed Round in 2025
BloomPath is an AI-powered career and productivity coach designed to empower employees and align their growth with business success. Think of it as "the Apple Watch for work performance" due to its seamless integration into daily workflows and ability to turn achievements into actionable insights. Our product captures employee achievements from tools like GitHub, JIRA, Slack, Notion, email, and calendar apps, and translates this data into three core areas: - Planning: Helps employees set and track goals by leveraging past achievements and aligning them with company objectives. - Reflections: Provides insights on past performance, allowing employees to reflect, understand progress, and make informed decisions. - Growth: Aligns personal objectives with business goals, fostering career development while enhancing company success.

Novel Capital

Seed Round in 2024
Novel Capital is a fintech funding platform that provides non-dilutive, revenue-based financing to B2B software companies. It centers on future recurring revenue, enabling entrepreneurs to access capital immediately without giving up equity. The platform pairs capital with data-driven insights and learning resources to help growth-stage businesses accelerate scale. Using key company data points and financial metrics, it delivers capital, resources, and strategic support tailored to recurring-revenue models, helping ventures grow faster while preserving ownership. The company aims to support entrepreneurs and growing businesses with flexible funding solutions aligned to revenue streams and momentum, contributing to a thriving startup ecosystem.

Novel Capital

Venture Round in 2024
Novel Capital is a fintech funding platform that provides non-dilutive, revenue-based financing to B2B software companies. It centers on future recurring revenue, enabling entrepreneurs to access capital immediately without giving up equity. The platform pairs capital with data-driven insights and learning resources to help growth-stage businesses accelerate scale. Using key company data points and financial metrics, it delivers capital, resources, and strategic support tailored to recurring-revenue models, helping ventures grow faster while preserving ownership. The company aims to support entrepreneurs and growing businesses with flexible funding solutions aligned to revenue streams and momentum, contributing to a thriving startup ecosystem.

Rever

Seed Round in 2023
Rever, Inc. operates an online platform designed to enhance employee engagement in frontline innovation. Founded in 2015 and headquartered in San Mateo, California, with additional offices in Barcelona, Spain, and a development center in Guadalajara, Mexico, Rever offers a suite of tools aimed at fostering organizational improvement and innovation. Its key products include the Rever Cycle, which encourages experimentation and learning; Rever Score, a benchmarking standard for innovation; and Rever Challenge, which sets targeted objectives for teams. The platform also features a mobile application that enables frontline employees and supervisors to identify and address operational inefficiencies, thereby enhancing productivity and collaboration across organizations. Rever's clientele includes notable global manufacturers such as Thermo Fisher Scientific, Grupo Bimbo, and GlaxoSmithKline, all of which leverage the platform to achieve frontline excellence.

Leadsales

Seed Round in 2023
LeadSales is a developer of customer relationship management software tailored for small and medium-sized businesses in Latin America. The company focuses on transforming commerce by enabling businesses to manage their interactions with consumers through online conversational platforms, such as WhatsApp. Its software streamlines the handling of sales leads, assigns status to those leads, and facilitates the development of effective strategies to enhance business processes. By centralizing contacts and automating sales lead generation on social platforms, LeadSales empowers businesses to increase sales, improve customer service, and efficiently manage various aspects of their operations, including conversational sales, order fulfillment, and payments.

Eskalera

Seed Round in 2023
Eskalera Inc., established in 2018 and based in San Francisco, specializes in designing and developing human resource software for large and mid-sized businesses. The company's primary offering is Eskalera Engage, an AI-driven platform that integrates diversity and inclusion insights with core HR data to provide actionable employee experience signals. This enables companies to enhance workplace culture, improve employee engagement, productivity, and growth. Eskalera also provides skill-based programs tailored to address specific organizational needs.

Leadsales

Seed Round in 2022
LeadSales is a developer of customer relationship management software tailored for small and medium-sized businesses in Latin America. The company focuses on transforming commerce by enabling businesses to manage their interactions with consumers through online conversational platforms, such as WhatsApp. Its software streamlines the handling of sales leads, assigns status to those leads, and facilitates the development of effective strategies to enhance business processes. By centralizing contacts and automating sales lead generation on social platforms, LeadSales empowers businesses to increase sales, improve customer service, and efficiently manage various aspects of their operations, including conversational sales, order fulfillment, and payments.

Pastel

Seed Round in 2022
Pastel is a company focused on supporting African businesses by providing financial applications that enhance operational efficiency. It offers various tools, including quick receipt management, bookkeeping solutions, and financing options tailored for small businesses in developing countries. By leveraging artificial intelligence and data science, Pastel develops digital tools that empower clients to improve their financial accountability and streamline their business processes. The company's mission is to unlock the potential of these businesses, enabling them to thrive in a competitive landscape.

Datacy

Seed Round in 2022
Datacy is a venture-backed company that specializes in providing a consumer insights data platform aimed at enhancing revenue growth for consumer packaged goods (CPG) in the digital commerce sector. The company empowers consumers by allowing them to control and monetize their personal data while offering businesses a comprehensive understanding of the factors influencing online shopping decisions. Datacy's platform features data collection, secure access, automated organization, and robust privacy measures, enabling clients to efficiently manage and analyze extensive online consumer behavior data. By connecting and interpreting billions of data points, Datacy reveals the intricate patterns and preferences that drive consumer choices, thereby offering valuable insights that facilitate strategic decision-making in digital marketing.

Novel Capital

Seed Round in 2022
Novel Capital is a fintech funding platform that provides non-dilutive, revenue-based financing to B2B software companies. It centers on future recurring revenue, enabling entrepreneurs to access capital immediately without giving up equity. The platform pairs capital with data-driven insights and learning resources to help growth-stage businesses accelerate scale. Using key company data points and financial metrics, it delivers capital, resources, and strategic support tailored to recurring-revenue models, helping ventures grow faster while preserving ownership. The company aims to support entrepreneurs and growing businesses with flexible funding solutions aligned to revenue streams and momentum, contributing to a thriving startup ecosystem.

Eskalera

Funding Round in 2022
Eskalera Inc., established in 2018 and based in San Francisco, specializes in designing and developing human resource software for large and mid-sized businesses. The company's primary offering is Eskalera Engage, an AI-driven platform that integrates diversity and inclusion insights with core HR data to provide actionable employee experience signals. This enables companies to enhance workplace culture, improve employee engagement, productivity, and growth. Eskalera also provides skill-based programs tailored to address specific organizational needs.

MosaicVoice

Seed Round in 2022
MosaicVoice provides an AI-based platform for call centers to ensure compliant customer conversations. The system listens to live voice and video calls, identifies compliance violations as they happen, and alerts agents and managers. It equips agents with real-time guidance and analytics across calls, helping businesses track compliance and outcomes through automated insights rather than manual oversight.

Cheres

Pre Seed Round in 2021
Cheres is a New York-based company that offers a digital platform designed to enhance investment transparency among users by allowing them to view their friends' investment activities. The platform seamlessly integrates with users' existing accounts on various investing platforms. Additionally, Cheres operates a cross-functional collaboration tool that aims to eliminate silos between departments within organizations. By consolidating data from various operational sources, the platform provides an assistant that helps clients analyze crucial business metrics related to revenue, customers, expenses, products, marketing, and financial performance.

Eskalera

Seed Round in 2020
Eskalera Inc., established in 2018 and based in San Francisco, specializes in designing and developing human resource software for large and mid-sized businesses. The company's primary offering is Eskalera Engage, an AI-driven platform that integrates diversity and inclusion insights with core HR data to provide actionable employee experience signals. This enables companies to enhance workplace culture, improve employee engagement, productivity, and growth. Eskalera also provides skill-based programs tailored to address specific organizational needs.

Buzz Solutions

Seed Round in 2020
Buzz Solutions develops an AI-powered analytics platform for energy infrastructure. The platform automates inspection workflows by ingesting visual data captured from drones, helicopters, and field personnel, and applies AI algorithms to detect faults and anomalies on power line assets. It delivers actionable insights, predictive analytics, and heat maps to guide maintenance decisions, enabling condition-based maintenance. Utilities can use the solution to improve inspection efficiency, reduce costs and safety risks, and ensure regulatory compliance in managing critical grid infrastructure. By identifying faults early, it supports proactive maintenance to minimize outages and climate-related risks to the grid. The company is based in Palo Alto, California.

Rever

Seed Round in 2020
Rever, Inc. operates an online platform designed to enhance employee engagement in frontline innovation. Founded in 2015 and headquartered in San Mateo, California, with additional offices in Barcelona, Spain, and a development center in Guadalajara, Mexico, Rever offers a suite of tools aimed at fostering organizational improvement and innovation. Its key products include the Rever Cycle, which encourages experimentation and learning; Rever Score, a benchmarking standard for innovation; and Rever Challenge, which sets targeted objectives for teams. The platform also features a mobile application that enables frontline employees and supervisors to identify and address operational inefficiencies, thereby enhancing productivity and collaboration across organizations. Rever's clientele includes notable global manufacturers such as Thermo Fisher Scientific, Grupo Bimbo, and GlaxoSmithKline, all of which leverage the platform to achieve frontline excellence.

Buzz Solutions

Seed Round in 2020
Buzz Solutions develops an AI-powered analytics platform for energy infrastructure. The platform automates inspection workflows by ingesting visual data captured from drones, helicopters, and field personnel, and applies AI algorithms to detect faults and anomalies on power line assets. It delivers actionable insights, predictive analytics, and heat maps to guide maintenance decisions, enabling condition-based maintenance. Utilities can use the solution to improve inspection efficiency, reduce costs and safety risks, and ensure regulatory compliance in managing critical grid infrastructure. By identifying faults early, it supports proactive maintenance to minimize outages and climate-related risks to the grid. The company is based in Palo Alto, California.

Habu

Series A in 2020
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Eskalera

Seed Round in 2019
Eskalera Inc., established in 2018 and based in San Francisco, specializes in designing and developing human resource software for large and mid-sized businesses. The company's primary offering is Eskalera Engage, an AI-driven platform that integrates diversity and inclusion insights with core HR data to provide actionable employee experience signals. This enables companies to enhance workplace culture, improve employee engagement, productivity, and growth. Eskalera also provides skill-based programs tailored to address specific organizational needs.

ZeroStorefront

Pre Seed Round in 2019
ZeroStorefront is a marketing software company founded in 2019 that specializes in providing restaurants with an integrated platform to enhance customer experiences. The platform connects various applications, including point-of-sale systems, delivery services, and communication channels such as email and social media. By illuminating the customer journey and offering attribution for customer behavior, ZeroStorefront enables restaurants to better understand their clientele. The company also equips its users with automated outreach and lead-generation tools to measure marketing effectiveness, segment customers, and facilitate communication across multiple channels. Notable clients include brands like Frank Pepe’s and Halal Guys, reflecting ZeroStorefront's commitment to driving growth and innovation in the restaurant industry.

Soap AI

Seed Round in 2019
SoapAI is a provider of information services that aims to address information overload and enhance trust in various sectors, including consumer marketing, media, entertainment, and advocacy. Utilizing machine learning technology, SoapAI listens to a wide range of verified sources to curate and deliver essential business news and insights. By organizing and contextualizing content from trusted outlets, the platform generates personalized highlights tailored to individual needs. This approach not only helps elite professionals manage cognitive demands but also promotes transparency and reliability in communication for companies, institutions, and organizations, fostering a better understanding among consumers, employees, and stakeholders.

ZeroStorefront

Seed Round in 2018
ZeroStorefront is a marketing software company founded in 2019 that specializes in providing restaurants with an integrated platform to enhance customer experiences. The platform connects various applications, including point-of-sale systems, delivery services, and communication channels such as email and social media. By illuminating the customer journey and offering attribution for customer behavior, ZeroStorefront enables restaurants to better understand their clientele. The company also equips its users with automated outreach and lead-generation tools to measure marketing effectiveness, segment customers, and facilitate communication across multiple channels. Notable clients include brands like Frank Pepe’s and Halal Guys, reflecting ZeroStorefront's commitment to driving growth and innovation in the restaurant industry.

SLICeR

Seed Round in 2015
SLICeR is a platform offering analytics solutions tailored for the fashion and apparel industry. It enables businesses to monitor performance and generate insights through various outputs like posters, line books, range plans, mood boards, reports, and reviews.

Everlaw

Venture Round in 2013
Everlaw is a legal technology company based in Oakland, California, with an additional office in London, United Kingdom. Founded in 2010, Everlaw develops a cloud-based e-discovery and litigation platform designed for document analysis, serving law firms, government agencies, and corporations. Its primary products include Discover, which streamlines document management; Reveal, offering analytics, machine learning, and interactive visualization; and Act, managing the end-to-end process of investigations or litigation. The platform enables legal teams to organize, search, and securely share documents, videos, emails, and pictures exchanged between legal teams before a trial. Everlaw's solutions prioritize speed, security, and ease-of-use, facilitating thorough investigations, quick uncovering of truths, and clear presentation of findings.

NovoEd

Seed Round in 2013
NovoEd, Inc. is a software company that provides a collaborative online learning platform aimed at enhancing experiential learning and driving business performance. Founded in 2012 in San Francisco, NovoEd's platform enables organizations to design and deliver educational experiences that foster collaboration, mentorship, and purposeful practice among participants. The company offers a range of professional services, including instructional design, course construction, and learning analytics, tailored to meet the diverse needs of clients across various sectors such as healthcare, technology, and education. NovoEd's solutions encompass leadership development, digital transformation, employee onboarding, and diversity and inclusion training, facilitating the development of essential skills for employees, executives, and students. With a focus on connecting learners, mentors, and leaders, NovoEd aims to unlock collective knowledge and achieve measurable outcomes for organizations worldwide.

Kanjoya

Series C in 2012
Kanjoya, Inc. operates a workforce intelligence and management platform designed for enterprise companies. The company specializes in employee engagement solutions that allow organizations to capture feedback, analyze results in real-time, and distribute vital intelligence. Its key offerings include Kanjoya Perception, which assesses employee emotions, attitudes, and intentions while predicting behaviors; a Workday directory that facilitates employee surveys and performance reviews; and Perception for Performance, a tool that helps managers evaluate, reward, and motivate employees. By leveraging advanced artificial intelligence, natural language processing, and machine learning, Kanjoya provides insights into the motivations and emotions driving business outcomes. Founded in 2006 and based in San Francisco, California, Kanjoya was previously known as Experience Project, Inc. The company has been a subsidiary of The Ultimate Software Group, Inc. since September 2016.

Videokits

Angel Round in 2012
Videokits is a mobile application designed to capture, organize, and analyze video and survey responses, allowing users to gain insights into customer feedback. The platform enables users to shoot and edit videos with a variety of filters and effects, making it accessible on iPhone, iPad, iPod touch, and Android devices. By providing tools for both video production and analysis, Videokits helps users document and share significant moments in a unique way, enhancing their ability to connect with audiences and understand customer experiences.

Trefis

Angel Round in 2008
Trefis is a stock analysis service that breaks down a stock price by the contribution of a company's major products and businesses. It uses an interactive model allowing users to adjust underlying assumptions, such as future market share, to forecast product prices and recalculate stock targets accordingly.
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