Ulu Ventures

Ulu Ventures, established in 2008, is a Palo Alto-based venture capital firm specializing in seed-stage and early-stage investments. The firm primarily focuses on technology-enabled services, educational technology, and legal informatics within the internet industry, targeting internet-enabled consumer and business services. Ulu Ventures also considers investments in digital media, mobile, IoT, EdTech, FinTech, and other emerging tech sectors. The firm typically invests in the San Francisco Bay Area, co-investing with others to cumulatively invest between $500,000 and $1 million. Ulu Ventures aims to invest where there is a viable exit strategy, with a track record of over 30 investments in the last three years.

Andrea Bogarin

Senior Associate

Kevin Hoffberg

Venture Partner

Clint Korver

Co-Founder and Managing Director

Stephen Malinak

Venture Partner

Steve Reale

Venture Partner

Miriam Rivera

Co-Founder, CEO and Managing Director

Maria Salamanca

Partner

Nancy Torres

Partner

David White

Venture Partner

Past deals in Personal Finance

Cenoa

Seed Round in 2023
Cenoa is a financial technology company that offers a borderless superwallet application aimed at enhancing access to dollar-based products in emerging markets. The platform allows users to buy dollars at real exchange rates and convert their assets into digital assets seamlessly. Cenoa's service is designed to be secure and user-friendly, with no associated fees, enabling customers to earn fair yields on their investments. Users can withdraw their funds at any time, providing flexibility and convenience in managing their financial assets.

OCHO

Series B in 2022
OCHO is a provider of auto insurance services that focuses on affordability and fairness while promoting credit-building opportunities for its customers. The company offers innovative insurance solutions that include zero down payments and lower premiums, making it easier for individuals to access insurance coverage. Additionally, OCHO’s services extend to lower security deposits for rental agreements and the elimination of deposits for utilities, allowing users to secure their assets at a low and equitable cost. Through its unique approach, OCHO aims to enhance financial accessibility and stability for its clients.

Snowball Wealth

Pre Seed Round in 2022
Snowball Wealth, Inc. is a financial management company based in San Mateo, California, founded in 2018. It specializes in providing personalized guidance for student loans and broader financial planning, focusing on debt management, retirement, and investment strategies. The company has developed a mobile platform that combines community engagement, social challenges, and AI-driven planning to assist users in addressing financial challenges. By fostering an open dialogue around debt, income, and investing, Snowball Wealth aims to alleviate the stigma associated with these topics. Its innovative approach empowers individuals to make informed financial decisions, manage their student debt effectively, and build generational wealth through tailored advice and resources.

Ugami

Seed Round in 2022
Ugami is a developer of a financial mobile application that offers financial rewards services specifically tailored for gamers. The platform allows users to earn points through virtual card purchases made with debit and credit cards, which can be redeemed in its store for a variety of gaming-related items, such as merchandise, digital goods, hardware, and software. Additionally, users can gain preferred access to exclusive game sessions and esports events. Ugami aims to enhance the gaming experience by enabling players to earn rewards while also providing tools for personal finance education and safe fund management.

Onuu

Seed Round in 2022
Onuu is a financial technology company founded in 2021 and headquartered in Austin, Texas. It develops a SaaS-based financial platform designed to promote financial stability for individuals who lack access to essential financial products. The platform offers personalized life insurance, savings, and credit card solutions, along with a tailored financial literacy experience and digital guidance for each member. By focusing on financial security and education, Onuu aims to empower users to achieve greater financial independence and resilience.

Landed

Series B in 2021
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

OCHO

Seed Round in 2021
OCHO is a provider of auto insurance services that focuses on affordability and fairness while promoting credit-building opportunities for its customers. The company offers innovative insurance solutions that include zero down payments and lower premiums, making it easier for individuals to access insurance coverage. Additionally, OCHO’s services extend to lower security deposits for rental agreements and the elimination of deposits for utilities, allowing users to secure their assets at a low and equitable cost. Through its unique approach, OCHO aims to enhance financial accessibility and stability for its clients.

TomoCredit

Seed Round in 2021
TomoCredit LLC, established in 2018 and headquartered in San Francisco, specializes in manufacturing electronic smart and credit cards designed for millennials with limited or no credit history. The company's core product enables users to build credit and qualify for loans by analyzing alternative data sources through a proprietary algorithm. TomoCredit offers a mobile application for account management and rewards customers with cryptocurrency for their purchases, facilitating instant loan access anytime, anywhere. The founding team comprises immigrant entrepreneurs who faced credit card challenges as foreign nationals, bringing together alumni from Coinbase, Kenetic Hedge Fund, Google, MIT, and UC Berkeley.

SALT

Seed Round in 2021
SALT is an app that helps women bring intuition back to money.

TomoCredit

Seed Round in 2020
TomoCredit LLC, established in 2018 and headquartered in San Francisco, specializes in manufacturing electronic smart and credit cards designed for millennials with limited or no credit history. The company's core product enables users to build credit and qualify for loans by analyzing alternative data sources through a proprietary algorithm. TomoCredit offers a mobile application for account management and rewards customers with cryptocurrency for their purchases, facilitating instant loan access anytime, anywhere. The founding team comprises immigrant entrepreneurs who faced credit card challenges as foreign nationals, bringing together alumni from Coinbase, Kenetic Hedge Fund, Google, MIT, and UC Berkeley.

Snowball Wealth

Seed Round in 2019
Snowball Wealth, Inc. is a financial management company based in San Mateo, California, founded in 2018. It specializes in providing personalized guidance for student loans and broader financial planning, focusing on debt management, retirement, and investment strategies. The company has developed a mobile platform that combines community engagement, social challenges, and AI-driven planning to assist users in addressing financial challenges. By fostering an open dialogue around debt, income, and investing, Snowball Wealth aims to alleviate the stigma associated with these topics. Its innovative approach empowers individuals to make informed financial decisions, manage their student debt effectively, and build generational wealth through tailored advice and resources.

Landed

Series A in 2019
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

Landed

Seed Round in 2018
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

EarnUp

Series A in 2017
EarnUp Inc. is a fintech company based in San Francisco, California, that focuses on automating loan payments for consumers. Established in 2013, EarnUp's platform is designed to assist over 200 million Americans with debt by intelligently managing their financial obligations, including home mortgages, student loans, auto loans, and personal loans. The service allows users to set aside small amounts of money when financially feasible, which are then used to make loan payments on their behalf. By synchronizing micro-payments with users' income and lifestyle, EarnUp aims to streamline the debt repayment process and help individuals regain control over their finances, ultimately enabling them to pay off their debts more efficiently.

Landed

Seed Round in 2017
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

Landed

Seed Round in 2016
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

Juntos

Seed Round in 2013
Juntos Finanzas, Inc. was founded in 2010 out of the Stanford d.school with a mission to build digital mobile tools that create financial stability for low-income consumers. Our products empower individuals to take control of their financial lives and achieve their dreams. Today, we serve low-income consumers in emerging markets who are entering financial institutions for the first time: banking, insurance, loans, etc. By partnering with banks, we distribute our products to this new market, increasing account activity, boosting deposits, and creating the foundation of financial security.

SoFi

Series A in 2011
SoFi, established in 2011 and headquartered in San Francisco, operates as a commercial bank offering a range of financial services. Primarily serving early-career professionals, SoFi provides personal loans, mortgage refinancing, and student loan assistance. Their wealth management services include retirement savings plans, investment products, and credit card offerings. Additionally, they provide small business financing solutions.
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