Unbounce

Unbounce is a company that offers conversion optimization tools specifically designed for small and mid-size businesses. Its primary product is a landing page platform that enables users to create and publish landing pages using a drag-and-drop builder, eliminating the need for coding skills. This user-friendly approach helps marketers enhance website and campaign conversions, turning visitors into leads and customers. By providing these resources, Unbounce supports businesses in optimizing their online marketing efforts and boosting their growth potential.

Rick Perreault

Co-Founder and CEO

3 past transactions

LeadsRx

Acquisition in 2022
LeadsRx is a marketing analytics platform that specializes in multi-touch attribution for both enterprises and marketing agencies. The platform enables B2B and B2C businesses to measure the effectiveness of their advertising channels in driving revenue and customer acquisition. By providing cloud-based software and services, LeadsRx captures customer journey analytics and offers valuable benchmarks. This helps brands enhance their marketing performance, deepen customer relationships, and ultimately foster business growth by prioritizing the customer experience.

Snazzy AI

Acquisition in 2021
Snazzy AI is a developer of artificial intelligence-based software focused on simplifying content creation for brands. The platform allows users to generate human-quality, scalable content in minutes through a user-friendly interface and a variety of templates. By enabling the creation of landing pages, Google Ads, and taglines with just a few clicks, Snazzy AI aims to eliminate writer's block and streamline the writing process. Its services cater to a diverse clientele, ranging from entrepreneurs at startups to marketing leaders at established companies, making the task of producing compelling content more efficient and accessible.

Rooster Engagement Tools

Acquisition in 2015
Rooster Engagement Tools builds products that help online marketers increase sales, leads, and signups.
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