Arata is a New Delhi, India-based hair care brand that develops high-performance, vegan and cruelty-free products backed by plant-powered science and clinically proven technology. Its lineup includes unisex shampoos, hair gels and hair creams that are free of SLS and parabens, non-toxic and sustainable. The company emphasizes natural, skin-friendly formulations and cruelty-free production, with products designed for all users. Arata was founded in 2017 by Dhruv Madhok and Dhruv Bhasin.
Luna Daily
Seed Round in 2024
Luna Daily is a Femtech startup focused on empowering women to enhance their body care routines. The company manufactures microbiome-balancing intimate care products designed for various areas, including the head, vulva, knees, and toes. Utilizing mineral-rich thermal water, pre-biotic active plant-based blends, and vitamin complexes, Luna Daily's offerings aim to maintain a healthy pH microbiome while nourishing, softening, and hydrating the skin. Through high-quality products, the company strives to promote intimate wellness for women.
STRAAND
Seed Round in 2023
STRAAND is a manufacturer specializing in retail health and personal care products, primarily focusing on hair care. The company produces prebiotic hair care products designed for scalp care, ensuring its formulations are both chemical-free and cruelty-free. STRAAND aims to improve the scalp microbiome, offering customers comprehensive hair care solutions at affordable prices.
WishCare is a manufacturer and online retailer specializing in natural, toxin-free beauty and personal care products. The company provides a diverse selection of beauty kits and wellness items, including haircare and skincare solutions such as bond repair hair treatments, hair growth serums, face serums, sunscreens, and active-based body lotions. By focusing on sustainable and non-toxic formulations, WishCare aims to meet consumer needs while offering a unique and hassle-free shopping experience. The brand's commitment to health and sustainability enables customers to enhance their well-being and achieve a rejuvenated appearance.
What's Up Wellness
Seed Round in 2023
What's Up Wellness is a digital wellness brand focused on promoting health and well-being through its range of healthcare supplements. The company offers products such as biotin gummies and multivitamins designed to support hair growth, enhance skin brightness, and strengthen nails. Additionally, its offerings aim to foster relaxation and improve sleep quality, positioning themselves as effective solutions for both wellness and beauty needs. Through its products, What's Up Wellness seeks to create a healthy community that encourages individuals to prioritize their overall wellness.
STRAAND
Pre Seed Round in 2023
STRAAND is a manufacturer specializing in retail health and personal care products, primarily focusing on hair care. The company produces prebiotic hair care products designed for scalp care, ensuring its formulations are both chemical-free and cruelty-free. STRAAND aims to improve the scalp microbiome, offering customers comprehensive hair care solutions at affordable prices.
YOU (Youvit)
Series B in 2022
YOU is a health and lifestyle company providing multivitamins for adults with delicious fruit flavors.
With various variants for beauty, women's health, children's multivitamins, and other functions, YOUVIT is now one of the most popular multivitamin supplements among millennials in Indonesia. The multivitamins is packaged in the form of gummy candy and are available in various pharmacies, stores, mini markets, and supermarkets and can also be purchased online on its company website or in various well-known online shops and marketplaces.
Wouter van der Kolk founded the company in Jakarta, Jakarta Raya in 2015.
Gousto
Secondary Market in 2022
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.
DealShare
Series E in 2022
DealShare is a social e-commerce startup in India that operates an online buying platform for multi-category consumer products with a WhatsApp-first approach. It targets non-metro and rural users who are new to online shopping and prefer mobile and social channels, helping them buy with a few clicks and share deals with friends. Discounts are offered based on the number of people purchasing, using demand aggregation (C2B) and social virality to reduce operational costs and price pressures. The product catalog spans fruits and vegetables, groceries, beauty and wellness, baby care, fashion accessories, electronics, and home decor, with a sharp assortment designed for capital and price efficiency.
Minimalist
Series A in 2021
Minimalist is a skincare brand known for its innovative and honest approach. It offers a wide range of products targeting various skin types and concerns, with a focus on transparency in ingredients and creating clean formulations.
Grabango develops checkout-free technology for existing brick-and-mortar stores, combining cameras, shelf sensors, and computer vision to identify items as they are picked up, count them, and add purchases to a virtual basket. Shoppers pay with a registered method on their smartphone and leave the store without waiting in line, with a receipt sent to their phone after exit. The system retrofits stores from convenience to large grocers, does not use facial recognition, and keeps data anonymized to protect privacy. Grabango was founded in 2016 and is based in Berkeley, California.
Peel-Works
Series C in 2019
Peel-Works is a technology and data analytics company focused on eCommerce solutions for corner stores. It operates Taikee, an ISO-certified B2B grocery platform that empowers traditional retailers by providing direct access to leading FMCG brands, streamlining inventory management, and ensuring next-day delivery. This enables retailers to enhance their customers' shopping experience while improving store sales and profitability.
Peel-Works
Series B in 2019
Peel-Works is a technology and data analytics company focused on eCommerce solutions for corner stores. It operates Taikee, an ISO-certified B2B grocery platform that empowers traditional retailers by providing direct access to leading FMCG brands, streamlining inventory management, and ensuring next-day delivery. This enables retailers to enhance their customers' shopping experience while improving store sales and profitability.
Kopari Beauty
Series A in 2019
Kopari Beauty is a brand focused on creating a diverse range of beauty products that harness the benefits of 100% pure organic coconut oil. The company emphasizes a healthy and mindful lifestyle, offering products that enhance natural beauty and promote vitality. Kopari's product line includes deodorants, face cleansers, and body moisturizers, all formulated without harmful ingredients such as sulfates, silicones, and parabens. By using coconut oil as a key ingredient, Kopari aims to provide effective solutions that nourish and regenerate hair and skin, celebrating the natural radiance within each individual.
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.
Peel-Works
Series B in 2019
Peel-Works is a technology and data analytics company focused on eCommerce solutions for corner stores. It operates Taikee, an ISO-certified B2B grocery platform that empowers traditional retailers by providing direct access to leading FMCG brands, streamlining inventory management, and ensuring next-day delivery. This enables retailers to enhance their customers' shopping experience while improving store sales and profitability.
Dr Roebuck's
Venture Round in 2019
Dr Roebuck's is a skin care brand focused on delivering effective solutions for dry, sensitive skin and conditions like eczema. The company utilizes clean, cruelty-free formulations that emphasize minimal, yet potent ingredients, many of which are sourced from Australia. Each product is designed to provide nourishment while being free from parabens, sulfates, gluten, fillers, synthetic fragrances, and harmful chemicals. Dr Roebuck's commitment to sustainability is reflected in its use of fair-trade and personally vetted ingredients, ensuring that every vitamin, antioxidant, and active component is both skin-safe and environmentally responsible. The brand caters to a wide range of skin types, promoting a positive and healthy approach to skin care.
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.
Beauty Bakerie Cosmetics Brand
Series A in 2018
Beauty Bakerie Cosmetics Brand, Inc. is a cosmetics manufacturer based in San Diego, California, founded in 2011. The company produces a diverse range of beauty products, including liquid lipsticks, lip care items, setting powders, illuminators, glitter, face oils, eyebrow gels, eyeshadows, and eyeliners. Beauty Bakerie sells its products through an online platform as well as in over 1,000 retail locations worldwide, including major retailers like ULTA, Nordstrom, and Target. The brand has gained significant recognition for its unique aesthetic and product offerings, earning accolades from prestigious publications such as Allure, Cosmopolitan, and Forbes. With a growing social media presence boasting over one million followers, Beauty Bakerie has established itself as a rapidly expanding player in the cosmetics industry. The brand is led by its founder, who is instrumental in shaping its vision and product development. As a subsidiary of Unilever N.V., Beauty Bakerie continues to innovate and engage with its customer base effectively.
True Botanicals
Series A in 2018
True Botanicals, Inc. is a manufacturer of luxury natural skincare and personal care products based in San Francisco, California. Founded in 2014, the company specializes in creating nontoxic products that include cleansers, toners, face oils, serums, sunscreens, and hair care items. True Botanicals emphasizes the use of concentrated bio-active ingredients sourced from vegan materials, ensuring that its offerings are free from harmful toxins and fillers. The company's approach goes beyond traditional anti-aging skincare, targeting specific skin concerns such as acne, hyperpigmentation, and wrinkles. True Botanicals provides personalized skincare routines based on individual user profiles and offers ongoing support to enhance the overall user experience. Its products are available for purchase both online and in physical stores.
TRINNY London
Venture Round in 2018
Founded by Trinny Woodall in 2017, TRINNY London is a UK-based beauty brand specializing in cream-based makeup products designed to be versatile and personalized. The company uses its proprietary Match2Me tool to analyze eye, hair, skin, color, and undertones, creating tailored product recommendations for each customer.
Peel-Works
Series B in 2017
Peel-Works is a technology and data analytics company focused on eCommerce solutions for corner stores. It operates Taikee, an ISO-certified B2B grocery platform that empowers traditional retailers by providing direct access to leading FMCG brands, streamlining inventory management, and ensuring next-day delivery. This enables retailers to enhance their customers' shopping experience while improving store sales and profitability.
Beauty Bakerie Cosmetics Brand
Seed Round in 2017
Beauty Bakerie Cosmetics Brand, Inc. is a cosmetics manufacturer based in San Diego, California, founded in 2011. The company produces a diverse range of beauty products, including liquid lipsticks, lip care items, setting powders, illuminators, glitter, face oils, eyebrow gels, eyeshadows, and eyeliners. Beauty Bakerie sells its products through an online platform as well as in over 1,000 retail locations worldwide, including major retailers like ULTA, Nordstrom, and Target. The brand has gained significant recognition for its unique aesthetic and product offerings, earning accolades from prestigious publications such as Allure, Cosmopolitan, and Forbes. With a growing social media presence boasting over one million followers, Beauty Bakerie has established itself as a rapidly expanding player in the cosmetics industry. The brand is led by its founder, who is instrumental in shaping its vision and product development. As a subsidiary of Unilever N.V., Beauty Bakerie continues to innovate and engage with its customer base effectively.
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.
Sachajuan
Venture Round in 2016
Sachajuan AB is a Swedish company founded in 1997 and headquartered in Stockholm, specializing in the hair care industry. The company operates hair salons and manufactures a range of premium hair care products, including shampoos, conditioners, and specialized treatments designed for cleansing, conditioning, and styling. Sachajuan's product line focuses on delivering optimal quality by addressing three key dimensions: surface, structure, and shape, which are essential for achieving desired hair styles. With a commitment to timeless design and effectiveness, Sachajuan serves both professional and consumer markets, providing solutions that enhance hair beauty and health.
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.
Instacart
Series C in 2015
Instacart operates a grocery delivery platform in the United States and Canada, partnering with local and national grocers to offer a broad catalog of items for home delivery. Customers can mix items from multiple stores in a single order, and orders are picked and delivered by shoppers who are typically independent contractors. The platform supports fast delivery, including options in as little as an hour. Instacart earns revenue from service fees based on order value and by selling advertising to consumer-packaged goods brands. The service catalogs about 500,000 items and attracts about 8 million monthly active users, supported by roughly 600,000 shoppers.
Gousto is a meal‑kit company that delivers pre‑measured ingredients and recipe cards to customers’ homes each week. The service offers a wide range of dishes, including vegetarian, vegan, gluten‑free and dairy‑free options, and focuses on fresh, organic, seasonal produce. Recipes are created by professional chefs and tested by a community of food enthusiasts to ensure quality and variety. Customers select weekly menus online and can pause or hold their subscription when needed. Founded in 2011 by Timo and James, Gousto has grown from market stall offerings to a full‑service platform that aims to simplify cooking, reduce food waste, and provide convenient, healthy meal options for busy households.
Hangyo
Venture Round in 2013
Hangyo Ice Creams Private Ltd. is a company based in Mangalore, India, specializing in the production of ice creams and milk products. Established in 2002, Hangyo offers a diverse range of ice cream products, including cones, candies, sundaes, and various flavored cups. In addition to ice creams, the company produces milk products such as buttermilk, curd, lassi, cold coffee, and mango lassi. Its products are distributed through retail stores across several regions, including Bengaluru, Dakshina Kannada, Udupi, Uttar Kannada, Hubli, and Kerala, as well as through a network of dealers. Hangyo operates as a subsidiary of Srikrishna Milks Pvt. Ltd., and it also spans sectors related to fresh foods, restaurants, and hospitality.
SNOG
Venture Round in 2012
SNOG is a brand that produces frozen flavored yogurts marketed as fat-free desserts. Its yogurts are made with organic yogurt and organic milk and are sweetened with agave nectar, a natural sweetener with a low glycemic index. The products are offered with a range of toppings, including fruits, seeds, nuts, and cookies, providing variety while keeping fat content low and calories negligible. The line emphasizes beneficial probiotics and other nutritional components typical of yogurt, appealing to health-conscious consumers seeking indulgent yet lighter dessert options.
Clavis Insight
Series A in 2009
Clavis Insight is a leading provider of online store analytics, specializing in digital analytics services that help consumer goods brands optimize their presence on the digital shelf. Based in Dublin, Ireland, the company offers solutions that analyze all aspects of what consumers encounter in online retail environments. This analysis enables brands to quickly identify necessary actions to drive profitable eCommerce growth, safeguard their brand integrity, and outpace competitors in the online marketplace. Clavis Insight is utilized by many of the world's foremost Consumer Packaged Goods companies, including major names such as Unilever, Procter & Gamble, and Nestlé, to enhance their online performance and strategy.
Froosh specializes in producing fruit smoothies and drinks, focusing on incorporating a high volume of fruit into their products. The company develops its own recipes, ensuring that each smoothie is made from freshly squeezed, pressed, or mashed fruit, and is packaged in glass bottles and paper cans. Froosh emphasizes a commitment to health by avoiding the use of preservatives, sugar, or concentrates, delivering a product that solely consists of natural fruit. This approach aims to make it easier for consumers to include more fruit in their diets and lead healthier lifestyles.
Dreamerz Foods
Series B in 2007
Dreamerz Foods, Inc. provides various natural sleep products. It offers natural sleep beverage, a dietary supplement in the form of an all-natural, creamy, and dairy-based functional sleep beverage. The company also provides chocolate pillows, soothing dairy products, and herbal fruit-flavored mix. It offers its products through stores and online shops. Dreamerz Foods, Inc. was founded in 2006 and is based in San Francisco, California.
Attune Foods
Series B in 2007
Attune Foods, Inc. is a producer of organic snacks headquartered in San Francisco, California, with a focus on probiotic wellness products. Founded in 2006, the company offers a diverse range of wellness bars in multiple flavors, including dark chocolate, mint chocolate, blueberry vanilla, and chewy options such as chocolate peanut butter and mango peach. In addition to wellness bars, Attune Foods also provides granolas featuring chocolate or yogurt chips, muesli, cereals, and graham crackers. The company's mission is to support customers in their pursuit of healthy eating through customizable food options.
Dreamerz Foods
Series A in 2006
Dreamerz Foods, Inc. provides various natural sleep products. It offers natural sleep beverage, a dietary supplement in the form of an all-natural, creamy, and dairy-based functional sleep beverage. The company also provides chocolate pillows, soothing dairy products, and herbal fruit-flavored mix. It offers its products through stores and online shops. Dreamerz Foods, Inc. was founded in 2006 and is based in San Francisco, California.
Brand New Brands
Series A in 2005
Brand New Brands is a groundbreaking new company that brings together the entrepreneurial spirit of a start-up and the resources of an established corporation to create new foods and beverages that promote health and wellness.
Brand New Brands uses a portfolio-based incubator model to develop and market the highest potential new functional food business opportunities for the U.S. marketplace. Core to their approach is the commitment to create food and beverage products that are efficacious (by medical standards), honest and transparent in their claims, and satisfying to eat or drink. By vetting and assessing the potential of scores of new product concepts, they take the most promising opportunities and fuse them with talented, passionate and proven entrepreneurial teams who turn ideas into thriving new ventures.
They focus their efforts and resources by innovating “category-creating” brand platforms that are capable of crossing over from niche markets to the mainstream in three to five years. They only pursue opportunities where they can claim distinct competitive advantages over large food companies through IP, brand creation or non-traditional distribution. Their strategy is to take the most promising new nutritional technologies and deliver them to the marketplace through great-tasting products with engaging “lifestyle” brands that educate and attract loyal customers and progressive retail partners. They take opportunities to market that are likely to scale quickly due to the convergence of scientific advances, consumer readiness and media attention.