Unpopular Ventures

Unpopular Ventures, founded in 2019 and based in Seattle, Washington, is a venture capital firm that focuses on investing in technology companies that are often overlooked by traditional investors. Since its inception, the firm has allocated $75 million across approximately 500 startups, demonstrating a commitment to identifying and supporting innovative ventures. Unpopular Ventures actively invests in 30 to 40 companies each quarter, although it may not consistently update its public investment records. The firm operates as a Registered Investment Adviser, emphasizing its dedication to guiding and nurturing emerging businesses in the tech landscape.

Sergii Zhuk

Venture Partner

Past deals in Accounting

Wise Layer

Seed Round in 2025
WiseLayer makes AI-powered digital workers for finance and accounting teams. It's AI digital workforce includes: - Angela, the AI agent for Accruals & Rev Rec (hire her at www.accruals.ai) - Dennis, the AI agent for Discrepancies & Financial Anomalies (hire him at www.discrepancies.ai) - … with the 4 newest AI agents eachspecializing in the following tasks: (1) bank reconciliations, (2) fixed asset depreciation & amortization, (3) lease accounting, and (4) prepaid expenses.

WiseLayer

Seed Round in 2025
WiseLayer specializes in creating AI-powered digital workers tailored for finance and accounting teams. The company offers a suite of AI agents, each designed to streamline specific financial tasks. These include Angela, who manages accruals and revenue recognition, and Dennis, who addresses discrepancies and financial anomalies. In addition, WiseLayer provides four other AI agents focused on bank reconciliations, fixed asset depreciation and amortization, lease accounting, and prepaid expenses. Furthermore, WiseLayer has developed an early warning system that leverages artificial intelligence and analytics to help companies identify and mitigate potential financial issues. This system features pre-built tools that provide notifications and alerts, enabling clients to resolve problems quickly and efficiently while reducing stress associated with financial management.

MyPocketCFO

Pre Seed Round in 2022
MyPocketCFO offers an integrated platform designed to streamline financial management for small and medium-sized consumer brand businesses, particularly in the eCommerce sector. The platform provides a comprehensive understanding of a company's financial landscape, facilitating the management of accounting, analysis, financing, and fundraising. By automating bookkeeping processes, MyPocketCFO enables users to efficiently generate real-time insight reports and financial statements, helping businesses maintain a clearer financial picture and make informed decisions.

PayO

Pre Seed Round in 2022
PayO is an Accounting and payments application that enables simplified billing, easy stock management, payment collections, and supplier payments for small businesses.

PayO

Seed Round in 2022
PayO is an Accounting and payments application that enables simplified billing, easy stock management, payment collections, and supplier payments for small businesses.
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