Unpopular Ventures

Founded in 2019 and headquartered in San Francisco, Unpopular Ventures is a venture capital firm that invests in technology companies. Since its inception, it has invested $75 million across approximately 500 startups, supporting innovative ventures such as Zepto, Jeeves, and Yassir.

Peter Livingston

General Partner

Sergii Zhuk

Venture Partner

Past deals in Accounting

Wise Layer

Seed Round in 2025
WiseLayer makes AI-powered digital workers for finance and accounting teams. It's AI digital workforce includes: - Angela, the AI agent for Accruals & Rev Rec (hire her at www.accruals.ai) - Dennis, the AI agent for Discrepancies & Financial Anomalies (hire him at www.discrepancies.ai) - … with the 4 newest AI agents eachspecializing in the following tasks: (1) bank reconciliations, (2) fixed asset depreciation & amortization, (3) lease accounting, and (4) prepaid expenses.

WiseLayer

Seed Round in 2025
WiseLayer is a company that creates AI-powered digital workers specifically designed for finance and accounting teams. The company offers a suite of specialized AI agents, including Angela, who focuses on accruals and revenue recognition, and Dennis, who addresses discrepancies and financial anomalies. In total, WiseLayer provides six AI agents that assist with various financial tasks such as bank reconciliations, fixed asset depreciation and amortization, lease accounting, and prepaid expenses. Additionally, WiseLayer develops an early warning system that employs artificial intelligence and analytics to help companies identify and address potential financial issues. This system includes pre-built tools that notify clients of known and emerging problems, enabling them to resolve issues swiftly through automation and reduce operational stress.

ZipperTax

Pre Seed Round in 2023
ZipperTax is a tax software company currently operating in stealth mode. It focuses on developing a platform designed to simplify the tax filing process while ensuring the protection of user data. The platform offers an array of tools tailored for both tax professionals and individual users, including features for client onboarding, appointment scheduling, tax organizers, and automatic client classification. By providing these tools, ZipperTax aims to streamline the tax filing experience and enhance efficiency for its users.

Capi Money

Seed Round in 2023
Capi Money is a digital payment platform designed to assist businesses in making and receiving international payments. The company offers a suite of financial tools, including budgeting solutions, expense tracking, investment analysis, and goal setting features. By providing these services, Capi Money enables users, particularly importers, to manage their finances effectively and make informed financial decisions. The platform aims to enhance financial literacy and facilitate smoother transactions across borders.

Trebol

Seed Round in 2023
Trébol is a technology company that specializes in providing infrastructure for neobanks and fintech lenders, focusing on automating the onboarding process for financial institutions. The company's application programming platform facilitates efficient workflows and secure connections with various financial services, including payment, commerce, tax, and accounting systems. By standardizing data and distributing it through a universal application programming interface, Trébol's software eliminates manual tasks such as document data extraction and retrieval of official company records. This automation allows businesses to enhance their operational efficiency, reducing both time and costs associated with traditional processes.

Baton Market

Seed Round in 2023
Baton Market, founded in 2021 and based in Richmond, Massachusetts, offers data-driven business valuation services aimed at empowering small business owners. The company focuses on providing accurate business valuation estimates that help maximize the value of enterprises. By leveraging first-party financial data, Baton Market specializes in producing refined valuations tailored specifically for small businesses, making these insights accessible to owners. The company's mission is to ensure that small business owners receive fair compensation for their efforts and contributions, promoting the idea that ownership of small businesses should be attainable for all.

MyPocketCFO

Pre Seed Round in 2022
MyPocketCFO is a cloud-based platform that provides integrated financial management for small and medium-sized consumer brand and e-commerce businesses. The platform connects financial records and offers accounting, analysis, and insights that support growth and data-driven decision making. It automates bookkeeping and generates real-time financial statements and insight reports, giving users a consolidated view of the company’s financial picture. By combining accounting, financial analysis tools, and fundraising capabilities, it helps businesses manage finances, monitor performance, and pursue financing opportunities. The solution aims to simplify financial operations for entrepreneurs and small teams, enabling clearer reporting and scalable growth.

PayO

Pre Seed Round in 2022
PayO is an Accounting and payments application that enables simplified billing, easy stock management, payment collections, and supplier payments for small businesses.

Trebol

Pre Seed Round in 2022
Trébol is a technology company that specializes in providing infrastructure for neobanks and fintech lenders, focusing on automating the onboarding process for financial institutions. The company's application programming platform facilitates efficient workflows and secure connections with various financial services, including payment, commerce, tax, and accounting systems. By standardizing data and distributing it through a universal application programming interface, Trébol's software eliminates manual tasks such as document data extraction and retrieval of official company records. This automation allows businesses to enhance their operational efficiency, reducing both time and costs associated with traditional processes.

PayO

Seed Round in 2022
PayO is an Accounting and payments application that enables simplified billing, easy stock management, payment collections, and supplier payments for small businesses.
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