Unpopular Ventures

We look to invest in the best companies, off the beaten path. We have invested $75M across ~500 startups since 2019, including Zepto, Jeeves, Yassir, and many others. Note: we remain very active, investing in 30-40 companies per quarter. However, we are not good at keeping Crunchbase up to date, so our investment count in recent months is not accurate.

Peter Livingston

Founder + General Partner

Past deals in Crowdfunding

Frame develops an evidence-based platform for early detection of risk and care navigation to inform family building and planning. Its approach alleviates a downstream and often costly health crisis for patients, employers, and payers.

Cypher Wallet

Seed Round in 2022
For consumers, Cypher offers an EVM & Cosmos noncustodial wallet & crypto card allow a one-stop-shop for purchasing, bridging, staking, swapping and off-ramping crypto For developers, Cypher offers an seamless onboarding SDK for any dApp in addition to a Push SDK that allows on-chain events to be converted into human, readable mobile push notifications

Riogrande

Seed Round in 2022
Scaling ecommerce in LatAm

Newcon

Pre Seed Round in 2022
Newcon is a SaaS video platform that enables content creators (conferences, speakers, etc.) to increase their ROI by letting them distribute, monetize and build communities around their existing content - and all this at the same place. Newcon's mission is it to democratize expert knowledge and make it accessible to anyone, anywhere, on-demand.

Plentina

Seed Round in 2021
Plentina builds an alternative credit score and application that provides store credit financing to buy essentials like food and medicine in emerging markets using machine learning algortithms. The company was founded in 2019 and is headquartered in

SMBX

Seed Round in 2021
SMBX is a FINRA-registered funding portal and public marketplace for issuing and buying U.S. small business bonds. Its focus is on small business debt, specifically the SBA loan market. SMBX helps high-quality businesses raise money by issuing bonds to people instead of taking out a loan. The company also operates the first small business capital marketplace where small business bonds are issued and sold to investors for a rate of return. SMBX was founded in 2016 and is headquartered in San Francisco, California.

Maroo

Seed Round in 2021
Maroo is a payment platform tailored for the wedding and events industry, allowing businesses to manage payments with no processing fees. It supports payment acceptance, branded invoice creation, and payments to freelancers and suppliers. A notable feature is its zero fee model, where fees can be passed onto clients. Trusted by over 9,000 businesses, Maroo has facilitated more than $180 million in revenue for its community of event professionals

&Open

Seed Round in 2021
&Open is a gifting platform that sends digital and physical gifts at scale from brands to people around the world — boosting customer loyalty, retention, and engagement across sales, marketing, and CX teams, all from one powerful platform.

Udhaar

Funding Round in 2021
Udhaar provides financial services. They offer microloans and instant credit to individuals. They deliver consumer and product insights to finance and retail industry stakeholders to improve their offerings. They provide alternate credit scoring mechanisms for underserved individuals.

Sivo

Seed Round in 2021
Sivo offers debt management as a service. They provide debt funding that is designed for fintechs, neobanks, and gig platforms to lend money to their users at scale.

SMBX

Seed Round in 2020
SMBX is a FINRA-registered funding portal and public marketplace for issuing and buying U.S. small business bonds. Its focus is on small business debt, specifically the SBA loan market. SMBX helps high-quality businesses raise money by issuing bonds to people instead of taking out a loan. The company also operates the first small business capital marketplace where small business bonds are issued and sold to investors for a rate of return. SMBX was founded in 2016 and is headquartered in San Francisco, California.
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