DIG labs is re-imagining personalized pet wellness. We believe that our pets are the family members who love us unconditionally. The best way to love them back is by proactively caring for their health and wellness, especially because they can’t tell us what’s wrong. Our Mission: Delivering custom insights and solutions that are convenient, accessible, and continuously advancing, enabled by the power of technology and science. We strive to give our pets a voice and create a two-way dialogue of insights +actions,so they can live healthy, beautiful lives. A female-founded, NY-based venture-backed startup, DIG labs is developing patent-pending, tech-enabled insights and personalized products, including supplements. Founded by former CPG R&D, brand management execs and pet lovers whose vision is to translate the benefits of personalized human healthcare to our pets, DIG labs is actively launching its proprietary real-time health platform, powered by patent-pending computer vision & machine learning. The B2C platform includes a personalized supplements business, and the B2B services platform will service categories across the petcare ecosystem.