Upfront Ventures

Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.

Kobie Fuller

General Partner

AJ Herrera

Investor

Nick Kim

General Partner

Stuart Lander

General Partner

Pierre Morin

General Partner

Jacques Sisteron

Investor

Seksom Suriyapa

General Partner

Mark Suster

General Partner

Kesar Varma

Investor

Peter Zakin

Investor

Kevin Zhang

Partner

Katherine Zhang

Investor

Past deals in Carribean

Emida Technologies

Venture Round in 2006
Emida Technologies is a fintech company specializing in electronic payment processing and mobile top-up services for the global prepaid wireless and digital payments sectors. Operating in 38 countries, Emida has established a robust network of over 50,000 points of sale, generating annualized processing volumes approaching $1 billion. The company serves over 3 million unique prepaid mobile users each month, providing essential services to cash-paying, underbanked consumers in North America, Latin America, and the Caribbean. Emida's solutions encompass a wide range of offerings, including prepaid cellular, internet services, debit cards, and bill payment, aimed at helping telecom carriers reduce operational costs and enhance customer satisfaction. Through its innovative platform, Emida facilitates access to the Web 3.0 ecosystem, including cryptocurrency and decentralized finance, thereby promoting financial inclusion for underserved populations.

Emida Technologies

Venture Round in 2004
Emida Technologies is a fintech company specializing in electronic payment processing and mobile top-up services for the global prepaid wireless and digital payments sectors. Operating in 38 countries, Emida has established a robust network of over 50,000 points of sale, generating annualized processing volumes approaching $1 billion. The company serves over 3 million unique prepaid mobile users each month, providing essential services to cash-paying, underbanked consumers in North America, Latin America, and the Caribbean. Emida's solutions encompass a wide range of offerings, including prepaid cellular, internet services, debit cards, and bill payment, aimed at helping telecom carriers reduce operational costs and enhance customer satisfaction. Through its innovative platform, Emida facilitates access to the Web 3.0 ecosystem, including cryptocurrency and decentralized finance, thereby promoting financial inclusion for underserved populations.
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