Upfront V

Upfront Ventures, established in 1996, is a Santa Monica-based venture capital firm focusing on early-stage technology investments. It primarily invests in companies across North America, with a significant portion of its capital allocated to the Southern California ecosystem, including Los Angeles, San Francisco, and San Diego. The firm also considers opportunities in Europe and occasionally in other continents. Upfront Ventures invests in a broad range of technology sectors, including digital content, Ad-Tech, retail innovation, financial services, mobile, big data, software, and consumer goods, among others. It typically invests between $0.5 million and $15 million in seed rounds and between $2 million and $5 million in Series A rounds, reserving follow-on capital for future financing needs. The firm takes a board seat in its portfolio companies and has backed notable startups such as Ring, TrueCar, and Maker Studios.

Greg Bettinelli

Board Partner

Julien Etaix

Investment Manager

Kobie Fuller

General Partner

Stuart Lander

General Partner

Aditi Maliwal

Partner

Pierre Morin

General Partner

Jacques Sisteron

Partner

Kesar Varma

Partner

Peter Zakin

Partner

Kevin Zhang

Partner

Past deals in Carribean

Emida Technologies

Venture Round in 2006
Emida Technologies is a fintech company specializing in electronic payment processing and mobile top-up services for the global prepaid wireless and digital payments sectors. Operating in 38 countries, Emida has established a robust network of over 50,000 points of sale, generating annualized processing volumes approaching $1 billion. The company serves over 3 million unique prepaid mobile users each month, providing essential services to cash-paying, underbanked consumers in North America, Latin America, and the Caribbean. Emida's solutions encompass a wide range of offerings, including prepaid cellular, internet services, debit cards, and bill payment, aimed at helping telecom carriers reduce operational costs and enhance customer satisfaction. Through its innovative platform, Emida facilitates access to the Web 3.0 ecosystem, including cryptocurrency and decentralized finance, thereby promoting financial inclusion for underserved populations.

Emida Technologies

Venture Round in 2004
Emida Technologies is a fintech company specializing in electronic payment processing and mobile top-up services for the global prepaid wireless and digital payments sectors. Operating in 38 countries, Emida has established a robust network of over 50,000 points of sale, generating annualized processing volumes approaching $1 billion. The company serves over 3 million unique prepaid mobile users each month, providing essential services to cash-paying, underbanked consumers in North America, Latin America, and the Caribbean. Emida's solutions encompass a wide range of offerings, including prepaid cellular, internet services, debit cards, and bill payment, aimed at helping telecom carriers reduce operational costs and enhance customer satisfaction. Through its innovative platform, Emida facilitates access to the Web 3.0 ecosystem, including cryptocurrency and decentralized finance, thereby promoting financial inclusion for underserved populations.
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