Upfront Ventures

Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.

Kobie Fuller

General Partner

AJ Herrera

Investor

Nick Kim

General Partner

Stuart Lander

General Partner

Aditi Maliwal

Partner

Pierre Morin

General Partner

Kara Nortman

General Partner

Jacques Sisteron

Investor

Nina Steinberg Freedman

Director of Research

Seksom Suriyapa

General Partner

Mark Suster

General Partner

Kesar Varma

Partner

Peter Zakin

Investor

Kevin Zhang

Partner

Katherine Zhang

Investor

Past deals in Office Real Estate

Density

Series D in 2021
Founded in 2014, Density Inc. specializes in developing sensors and Sensor-as-a-Service that measure and manage human traffic through doors in real-time without compromising privacy. Its products include Density API for real-time foot traffic data access and Occupancy Analytics Platform for connected buildings. Applications span across various sectors such as corporate offices, schools, workplaces, and higher education.

Density

Series C in 2020
Founded in 2014, Density Inc. specializes in developing sensors and Sensor-as-a-Service that measure and manage human traffic through doors in real-time without compromising privacy. Its products include Density API for real-time foot traffic data access and Occupancy Analytics Platform for connected buildings. Applications span across various sectors such as corporate offices, schools, workplaces, and higher education.

Density

Series A in 2016
Founded in 2014, Density Inc. specializes in developing sensors and Sensor-as-a-Service that measure and manage human traffic through doors in real-time without compromising privacy. Its products include Density API for real-time foot traffic data access and Occupancy Analytics Platform for connected buildings. Applications span across various sectors such as corporate offices, schools, workplaces, and higher education.

Office Depot

Venture Round in 1989
Office Depot, Inc. is a global supplier of office products and services, incorporated in 1986 with its first retail store opening in Fort Lauderdale, Florida. The company emerged from the merger of Office Depot and OfficeMax, positioning itself as a leading provider of products, services, and solutions tailored for various workplaces, including offices, homes, schools, and vehicles. In addition to its extensive range of office supplies, Office Depot operates as an online technology superstore, offering a variety of technological products to meet the evolving needs of its customers.
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