Upfront Ventures
Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.
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Past deals in Retail Lending
Bill Me Later
Series A in 2006
Bill Me Later, Inc. provides payment and marketing technology solutions to multichannel retailers. It offers PayCapture, a set of credit tools; and Bill Me Later that enables customers to pay for purchases without providing credit card information. The company supports and delivers a suite of Web-engineered payment solutions; and offers consulting services in the areas of payments, risk management, marketing, and technology.
Bill Me Later, Inc. was formerly known as I4 Commerce, Inc. and changed its name to Bill Me Later, Inc. in August, 2007. The company was founded in 2000 and is based in Timonium, Maryland. As of November 7, 2008, Bill Me Later, Inc. operates as a subsidiary of eBay Inc.
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