Upfront Ventures
Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.
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Past deals in Streaming
Bevy
Series C in 2021
Bevy Labs, Inc. offers a comprehensive enterprise-grade platform designed for managing and scaling virtual events and community programs. Founded in 2017 and based in Palo Alto, California, Bevy provides a web-based software solution that enables organizations to efficiently plan, promote, and execute various types of virtual conferences and community events. The platform includes tools for automated communications, video hosting, and integration with existing marketing and CRM systems, along with advanced analytics and data security features. Bevy serves a diverse clientele, including enterprises, universities, and community organizations, empowering them to foster local brand advocacy and build thriving global communities through effective event management.
Loupe
Seed Round in 2021
Loupe is a live eCommerce streaming platform developing a mobile application used to collect sports cards. Its application offers exciting new ways to buy, sell, invest, and collect sports cards that enable users to reinvent sports card games at a whole new level.
The company was founded in 2020 and is headquartered in Miami, Florida.
Bevy
Series B in 2020
Bevy Labs, Inc. offers a comprehensive enterprise-grade platform designed for managing and scaling virtual events and community programs. Founded in 2017 and based in Palo Alto, California, Bevy provides a web-based software solution that enables organizations to efficiently plan, promote, and execute various types of virtual conferences and community events. The platform includes tools for automated communications, video hosting, and integration with existing marketing and CRM systems, along with advanced analytics and data security features. Bevy serves a diverse clientele, including enterprises, universities, and community organizations, empowering them to foster local brand advocacy and build thriving global communities through effective event management.
Solve
Venture Round in 2019
Solve is an innovative interactive content company based in Venice Beach, California, with additional offices in London. The company specializes in creating content that merges narrative storytelling with gaming elements, offering unique and engaging experiences for audiences. One of its notable projects is a murder mystery show that allows viewers to assume the role of the detective, providing them with an immersive and interactive form of entertainment. Through this approach, Solve aims to transform traditional storytelling by integrating audience participation and interactivity into its offerings.
Knowable
Seed Round in 2019
Knowable Universe, Inc., operating as Knowable, is an e-learning provider based in Los Angeles, California, established in 2013. The company specializes in developing an online platform that offers audio courses designed to help users acquire new skills. Its offerings feature long-form audio instruction complemented by detailed lesson summaries, curated learning tools, and downloadable e-textbooks. Additionally, Knowable provides access to private student communities, enhancing the learning experience through engagement and interaction. The team behind Knowable comprises editors, producers, and journalists from well-known institutions, all committed to creating engaging and effective audio courses.
Ripkord
Seed Round in 2018
Ripkord focuses on interactive entertainment. Combining audience led engagements with a live host to drive content.
Bevy
Series A in 2018
Bevy Labs, Inc. offers a comprehensive enterprise-grade platform designed for managing and scaling virtual events and community programs. Founded in 2017 and based in Palo Alto, California, Bevy provides a web-based software solution that enables organizations to efficiently plan, promote, and execute various types of virtual conferences and community events. The platform includes tools for automated communications, video hosting, and integration with existing marketing and CRM systems, along with advanced analytics and data security features. Bevy serves a diverse clientele, including enterprises, universities, and community organizations, empowering them to foster local brand advocacy and build thriving global communities through effective event management.
Vreal
Series A in 2018
Vreal Inc. is a Seattle-based company established in 2015 that develops a platform enabling game developers, streamers, and players to stream virtual reality gaming experiences across various devices, including desktop computers, mobile VR, traditional 2D screens, and VR headsets. The company's platform allows game streamers to share immersive 3D environments from the virtual reality worlds they inhabit, fostering a social experience where fans can engage with their favorite creators and each other. Vreal aims to transform gaming content by making audiences an integral part of the action, enhancing the enjoyment of discovering new games in a communal setting.
Vidme
Series A in 2016
Vidme is a startup video lab that operates a video-sharing platform aimed at fostering a community for expressing and sharing ideas. The platform allows users to upload videos across various categories, including gaming, animation, movies, and entertainment. Users can share their content within relevant community sections, and notably, Vidme enables uploads without requiring users to create an account. This accessibility encourages broader participation and engagement within its community, making it a versatile space for video content creators.
Vreal
Seed Round in 2015
Vreal Inc. is a Seattle-based company established in 2015 that develops a platform enabling game developers, streamers, and players to stream virtual reality gaming experiences across various devices, including desktop computers, mobile VR, traditional 2D screens, and VR headsets. The company's platform allows game streamers to share immersive 3D environments from the virtual reality worlds they inhabit, fostering a social experience where fans can engage with their favorite creators and each other. Vreal aims to transform gaming content by making audiences an integral part of the action, enhancing the enjoyment of discovering new games in a communal setting.
Vidme
Seed Round in 2015
Vidme is a startup video lab that operates a video-sharing platform aimed at fostering a community for expressing and sharing ideas. The platform allows users to upload videos across various categories, including gaming, animation, movies, and entertainment. Users can share their content within relevant community sections, and notably, Vidme enables uploads without requiring users to create an account. This accessibility encourages broader participation and engagement within its community, making it a versatile space for video content creators.
Epoxy
Series A in 2014
Epoxy Inc. is a company that operates an online video creation and sharing platform, catering to both individual creators and media enterprises. Established in 2012 and based in Venice, California, Epoxy provides professional tools for video channel management, enabling users to create clips, GIFs, images, and memes from their videos. The platform facilitates native sharing of YouTube videos across social networks and enhances interaction by allowing creators to reply to comments and connect with their fans. Drawing from insights gained by observing successful YouTubers and video creators, Epoxy's team of engineers, designers, and entertainment technologists has developed a suite of products designed to help users grow their channels, engage their audiences, and monetize their content effectively. In 2016, Epoxy Inc. became a subsidiary of Vemba Corp.
Redef
Seed Round in 2014
Redef is a company that operates a live media feed platform designed to deliver curated information streams tailored for various industry communities, alongside elements of pop culture. Its focus encompasses a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through its platform, Redef provides newsletters and creates remixes, fostering communities around these verticals. The company aims to enable users to personalize their content experience by allowing them to select and share their favorite topics and insights, thereby facilitating a deeper understanding of the subjects they are passionate about.
DataSift
Series C in 2013
DataSift is a leader in Human Data Intelligence, founded in 2010, which specializes in enabling organizations to extract meaningful insights from human-generated data in real-time. The company has developed a platform that allows businesses to aggregate and analyze data from various sources, including social networks, blogs, news sites, and internal communications, while ensuring consumer privacy is upheld. By providing access to historical social data related to brands, businesses, financial markets, and public opinion, DataSift facilitates the integration of human data into business intelligence tools and processes. The company collaborates with over 20 social networks and content publishers and maintains a partner ecosystem that includes leading advertising and marketing agencies, app developers, and brands.
Epoxy
Seed Round in 2013
Epoxy Inc. is a company that operates an online video creation and sharing platform, catering to both individual creators and media enterprises. Established in 2012 and based in Venice, California, Epoxy provides professional tools for video channel management, enabling users to create clips, GIFs, images, and memes from their videos. The platform facilitates native sharing of YouTube videos across social networks and enhances interaction by allowing creators to reply to comments and connect with their fans. Drawing from insights gained by observing successful YouTubers and video creators, Epoxy's team of engineers, designers, and entertainment technologists has developed a suite of products designed to help users grow their channels, engage their audiences, and monetize their content effectively. In 2016, Epoxy Inc. became a subsidiary of Vemba Corp.
DataSift
Series B in 2012
DataSift is a leader in Human Data Intelligence, founded in 2010, which specializes in enabling organizations to extract meaningful insights from human-generated data in real-time. The company has developed a platform that allows businesses to aggregate and analyze data from various sources, including social networks, blogs, news sites, and internal communications, while ensuring consumer privacy is upheld. By providing access to historical social data related to brands, businesses, financial markets, and public opinion, DataSift facilitates the integration of human data into business intelligence tools and processes. The company collaborates with over 20 social networks and content publishers and maintains a partner ecosystem that includes leading advertising and marketing agencies, app developers, and brands.
DataSift
Series A in 2012
DataSift is a leader in Human Data Intelligence, founded in 2010, which specializes in enabling organizations to extract meaningful insights from human-generated data in real-time. The company has developed a platform that allows businesses to aggregate and analyze data from various sources, including social networks, blogs, news sites, and internal communications, while ensuring consumer privacy is upheld. By providing access to historical social data related to brands, businesses, financial markets, and public opinion, DataSift facilitates the integration of human data into business intelligence tools and processes. The company collaborates with over 20 social networks and content publishers and maintains a partner ecosystem that includes leading advertising and marketing agencies, app developers, and brands.
DataSift
Series A in 2011
DataSift is a leader in Human Data Intelligence, founded in 2010, which specializes in enabling organizations to extract meaningful insights from human-generated data in real-time. The company has developed a platform that allows businesses to aggregate and analyze data from various sources, including social networks, blogs, news sites, and internal communications, while ensuring consumer privacy is upheld. By providing access to historical social data related to brands, businesses, financial markets, and public opinion, DataSift facilitates the integration of human data into business intelligence tools and processes. The company collaborates with over 20 social networks and content publishers and maintains a partner ecosystem that includes leading advertising and marketing agencies, app developers, and brands.
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