Venture Catalysts
Venture Catalysts is recognized as Asia's largest integrated incubator, established in 2016, which offers investments ranging from $500,000 to $2 million per startup, along with incubation support for 18 to 24 months. It has successfully incubated notable companies such as BharatPe, Fynd, and Innov8, which have emerged as leaders in their respective categories. With a robust network of over 4,500 angel investors across 36 cities in six countries, including India, Hong Kong, and the UAE, Venture Catalysts has attracted participation from prominent global investors like YCombinator and Greenoaks. The organization focuses on nurturing the startup ecosystem in Tier II and III cities in India, conducting incubation programs in locations such as Ahmedabad, Lucknow, and Surat, as well as major metros. In addition to providing seed and Series A funding, Venture Catalysts excels in startup development, strategic guidance, and investor education, ensuring substantial returns for its investors. Its leadership in the early-stage investment landscape is underscored by the successful fundraising of over ten incubatees in a challenging market environment, solidifying its reputation as a top early-stage investor in India.
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Past deals in Digital Marketing
Hypergro
Seed Round in 2025
Hypergro is a technology company that specializes in user-generated content (UGC) video advertising. It develops a platform that connects brands with content creators, using AI to simplify the content acquisition process. The company's UGC video ads are designed to engage and convert potential customers, driving consumer traffic, app downloads, and revenue for its clients. By enabling brands to create targeted, purposeful strategies, Hypergro helps ensure that every interaction resonates with the ideal customer.
FreeStand
Seed Round in 2024
FreeStand is a platform serving fast-moving consumer goods brands for customer engagement. It develops a digital product sampling platform that helps brands launch, scale, monitor, and manage sampling campaigns. The platform integrates digital marketing and customer feedback to digitize and automate product sampling operations, enabling FMCG brands to deliver physical samples to digitally targeted customers.
Flickstree
Series B in 2022
Flickstree is a company that specializes in creating and aggregating short, engaging videos for various publishers, including websites and apps. Its video player can be embedded by publishers without any investment, allowing them to enhance user engagement and monetize their traffic. The content produced includes entertainment, performance marketing, and user-generated videos, which are localized in multiple languages. Flickstree partners with OTT platforms and telecom companies to license its video content. Entertainment videos are monetized through branding campaigns featuring pre-roll and mid-roll ads, while performance marketing videos utilize a Cost Per Sale model, offering competitive affiliate commissions on product sales across diverse categories. The company's extensive reach of over 50 million users facilitates effective brand campaigns through its "Glocal" publisher network. Flickstree employs artificial intelligence to create compelling video content at scale, enhancing the efficiency of affiliate marketing efforts for brands. The company has received backing from notable investors, including Samsung Ventures Investment and the Facebook FBStart program.
TyrePlex
Seed Round in 2022
TyrePlex is an eCommerce platform that specializes in the tyre aftermarket sector, providing independent multi-brand tyre dealers with a comprehensive solution to enhance their operations. By enabling dealers to establish online stores, TyrePlex facilitates online sales, demand generation, and tyre procurement. Additionally, the platform offers a robust Dealership Management System, allowing dealers to efficiently manage their physical stores while expanding their market reach. With a focus on supporting over 100,000 independent tyre dealers, TyrePlex plays a crucial role in transforming the retail landscape for tyre sales.
Ensuredit
Seed Round in 2022
Ensuredit is an AI-powered platform focused on insurance distribution. It provides a product platform for end customers and insurance intermediaries, leveraging APIs to connect users with products across multiple insurers. The platform supports agent and POSP onboarding, endorsements, sales force management, and commission management, and enables quote generation and payments processing. By digitizing the distribution workflow, it offers digital distribution capabilities, an open API, and AI-driven analytics to improve accuracy, efficiency, and scalability while reducing costs. The solution aims to enhance product-market fit, inclusivity, and customer experience throughout the insurance distribution cycle, helping insurers, brokers, and aggregators streamline operations and access the right products across categories.
G.O.A.T Brand Labs
Series A in 2022
G.O.A.T Brand Labs specializes in acquiring and scaling distinctive direct-to-consumer brands within the lifestyle sector, encompassing categories such as fashion, home, nutrition, beauty, and personal care. The company enhances brand performance by offering data-driven insights and streamlined operational support. G.O.A.T Brand Labs leverages its extensive expertise in brand development, digital marketing, and product innovation to strengthen the market presence of the brands it partners with. By focusing on improving product design, user experience, and content strategy, the company aims to grow the consumer base and enhance overall brand loyalty.
Instoried
Series A in 2022
Instoried is an augmented writing platform founded in 2018. It uses AI to predict and optimize emotional engagement in written content, assisting content marketers across various industries such as e-commerce, news, and FMCG.
Tinychef
Seed Round in 2021
Tinychef is a pioneering voice-activated cooking platform that streamlines meal planning, shopping, and preparation. It offers features like voice-interactive recipes, personalized meal plans, contextual advertising, and grocery integration, making home cooking more efficient and enjoyable.
Kiko
Seed Round in 2021
Kiko is India's pioneering live commerce platform, enabling retailers to sell products online and through the Open Network for Digital Commerce (ONDC). The company focuses on digitizing millions of retail stores across India, which significantly contribute to the nation's economy. Kiko's platform facilitates quick commerce through innovative live-streaming capabilities, allowing users to interact with content while shopping. Its application harnesses artificial intelligence to enhance user experience, enabling individuals to become influencers and engage in live streaming to promote brands and products effectively. By blending entertainment with e-commerce, Kiko aims to reshape the retail landscape in India.
Instoried
Venture Round in 2021
Instoried is an augmented writing platform founded in 2018. It uses AI to predict and optimize emotional engagement in written content, assisting content marketers across various industries such as e-commerce, news, and FMCG.
Kiko
Seed Round in 2021
Kiko is India's pioneering live commerce platform, enabling retailers to sell products online and through the Open Network for Digital Commerce (ONDC). The company focuses on digitizing millions of retail stores across India, which significantly contribute to the nation's economy. Kiko's platform facilitates quick commerce through innovative live-streaming capabilities, allowing users to interact with content while shopping. Its application harnesses artificial intelligence to enhance user experience, enabling individuals to become influencers and engage in live streaming to promote brands and products effectively. By blending entertainment with e-commerce, Kiko aims to reshape the retail landscape in India.
Ensuredit
Seed Round in 2020
Ensuredit is an AI-powered platform focused on insurance distribution. It provides a product platform for end customers and insurance intermediaries, leveraging APIs to connect users with products across multiple insurers. The platform supports agent and POSP onboarding, endorsements, sales force management, and commission management, and enables quote generation and payments processing. By digitizing the distribution workflow, it offers digital distribution capabilities, an open API, and AI-driven analytics to improve accuracy, efficiency, and scalability while reducing costs. The solution aims to enhance product-market fit, inclusivity, and customer experience throughout the insurance distribution cycle, helping insurers, brokers, and aggregators streamline operations and access the right products across categories.
Instoried
Seed Round in 2020
Instoried is an augmented writing platform founded in 2018. It uses AI to predict and optimize emotional engagement in written content, assisting content marketers across various industries such as e-commerce, news, and FMCG.
Tinychef
Seed Round in 2020
Tinychef is a pioneering voice-activated cooking platform that streamlines meal planning, shopping, and preparation. It offers features like voice-interactive recipes, personalized meal plans, contextual advertising, and grocery integration, making home cooking more efficient and enjoyable.
ClanConnect
Seed Round in 2020
ClanConnect operates an AI-driven influencer marketing platform that helps brands create data-focused campaigns. It offers discovery, management, and analytics tools to simplify interactions between stakeholders, enabling businesses to scale influencer marketing efforts while tracking real-time campaign performance.
Flickstree
Series A in 2020
Flickstree is a company that specializes in creating and aggregating short, engaging videos for various publishers, including websites and apps. Its video player can be embedded by publishers without any investment, allowing them to enhance user engagement and monetize their traffic. The content produced includes entertainment, performance marketing, and user-generated videos, which are localized in multiple languages. Flickstree partners with OTT platforms and telecom companies to license its video content. Entertainment videos are monetized through branding campaigns featuring pre-roll and mid-roll ads, while performance marketing videos utilize a Cost Per Sale model, offering competitive affiliate commissions on product sales across diverse categories. The company's extensive reach of over 50 million users facilitates effective brand campaigns through its "Glocal" publisher network. Flickstree employs artificial intelligence to create compelling video content at scale, enhancing the efficiency of affiliate marketing efforts for brands. The company has received backing from notable investors, including Samsung Ventures Investment and the Facebook FBStart program.
AdOnMo
Seed Round in 2020
AdOnMo is a company that specializes in digital out-of-home (OOH) advertising, focusing on democratizing the advertising industry. By utilizing Hyperlocal Intelligence and patented technology, AdOnMo enables businesses to deliver targeted advertisements in relevant localities. The company offers contextually targeted advertising solutions with customizable packages and real-time analytics, making it accessible for small and medium-sized enterprises to engage in effective advertising. Through its innovative approach, AdOnMo aims to provide affordable and impactful advertising options, helping businesses reach their desired audience more efficiently.
CityMall
Debt Financing in 2019
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.
CityMall
Seed Round in 2019
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.
Instoried
Seed Round in 2019
Instoried is an augmented writing platform founded in 2018. It uses AI to predict and optimize emotional engagement in written content, assisting content marketers across various industries such as e-commerce, news, and FMCG.
Jumpstart
Seed Round in 2019
Jumpstart Innovation Pvt Ltd is an online marketing platform based in Mumbai, India, founded in 2017. The company provides a comprehensive suite of services designed to enhance online visibility and customer engagement for local businesses across various sectors including retail, tourism, automotive, healthcare, and restaurants. Its offerings include online reviews, reputation management, customer feedback tools, social promotions, and web chat services. By facilitating customer interactions and streamlining communication, Jumpstart aims to support businesses in driving online discovery and influencing purchasing decisions, ultimately improving brand visibility and customer experience. The platform serves over 50 verticals in the retail and service industries, positioning itself as a modern solution for local and small to medium enterprises.
IGP
Seed Round in 2017
IGP.com, formerly known as IndianGiftsPortal.com, is India's largest online gifting platform, specializing in a diverse range of gifts, flowers, cakes, and personalized products for various personal and public occasions. Headquartered in Mumbai, the company operates warehouses in Lucknow, Jaipur, Mumbai, and California, and serves a global customer base, with nearly half of its orders originating from outside India and delivering to over 90 countries. IGP.com offers a carefully curated selection of gifts across six key categories, including festival merchandise, flowers, gourmet items, jewelry, toys, and handicrafts. The company is known for its innovative Gift Discovery platform, which aims to enhance the gifting experience by helping consumers find the perfect gift tailored to individual preferences. Additionally, IGP.com is the exclusive partner of Interflora in India and places a strong emphasis on technology and curation while planning to expand personalization options in its offerings.
Flickstree
Seed Round in 2017
Flickstree is a company that specializes in creating and aggregating short, engaging videos for various publishers, including websites and apps. Its video player can be embedded by publishers without any investment, allowing them to enhance user engagement and monetize their traffic. The content produced includes entertainment, performance marketing, and user-generated videos, which are localized in multiple languages. Flickstree partners with OTT platforms and telecom companies to license its video content. Entertainment videos are monetized through branding campaigns featuring pre-roll and mid-roll ads, while performance marketing videos utilize a Cost Per Sale model, offering competitive affiliate commissions on product sales across diverse categories. The company's extensive reach of over 50 million users facilitates effective brand campaigns through its "Glocal" publisher network. Flickstree employs artificial intelligence to create compelling video content at scale, enhancing the efficiency of affiliate marketing efforts for brands. The company has received backing from notable investors, including Samsung Ventures Investment and the Facebook FBStart program.
Deyor
Seed Round in 2017
Deyor is a travel and hospitality company based in Gurgaon, Haryana, founded in 2015 by Dheeraj Jain. The company operates a platform that aggregates a budget hotel chain, ensuring consistent customer satisfaction through reliable hotel experiences. Deyor also caters to adventure-driven travelers by providing boutique accommodations, including houseboats and traditional townhouses, while facilitating bookings for campgrounds. Additionally, it serves as a lifestyle community for Indian millennials, fostering engagement through unique online experiences and tailored trips. By addressing the specific needs of millennial travelers in a rapidly growing sector, Deyor has established itself as a market leader in the Indian travel industry.
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