Venture Catalysts

Malaki is a premium brand specializing in the functional beverage sector, dedicated to producing healthy and flavored sparkling drinks. The company's product line features a diverse array of offerings, including twenty-four karat gold water, alkaline drinks, luxury teas, zero-calorie tonics, and vitamin beverages. Malaki aims to provide customers with an opportunity to explore a niche selection of innovative drinks while maintaining affordability.

The Betel Leaf Co. is India's first FSSAI-approved online paan delivery service, dedicated to transforming the traditional Indian dessert known as paan. With a diverse selection of 45 different flavors, the company offers an array of paans, including traditional, flavored, exotic, healthy, naturally sweetened, and chocolate-coated options. This variety allows customers to enjoy a tobacco-free and healthier alternative to conventional paans, catering to post-meal cravings in a convenient manner. By integrating modern delivery methods with an age-old culinary tradition, The Betel Leaf Co. aims to redefine the experience of enjoying paan in India.

FreeStand is a marketing technology platform that specializes in customer engagement for fast-moving consumer goods (FMCG). It provides a comprehensive solution for launching, scaling, monitoring, and managing product sampling campaigns. By integrating modern digital marketing techniques with customer feedback methods, FreeStand enables FMCG brands to digitize and automate their product sampling operations. This approach allows brands to effectively deliver physical product samples to customers who are targeted digitally, enhancing their marketing efforts and improving customer interaction.

TagZ Foods is a snack brand focused on providing high-quality, healthier snacking options, primarily targeting the GenZ demographic. The company specializes in manufacturing popped chip snacks and a variety of other food products, including cookies and dips, in an array of flavors. By offering baked rather than deep-fried snacks, TagZ Foods aims to deliver enjoyable taste experiences alongside nutritional transparency, appealing to consumers who are health-conscious yet enthusiastic about flavor. The brand emphasizes affordability, making it accessible for a broad audience seeking better snack choices.

BizzTM is an e-commerce company that operates an innovative platform aimed at supplying curated product catalogs to local stores in smaller cities. The business model addresses the challenges faced by underserved populations, including high delivery costs and a lack of trust in online transactions. By connecting manufacturers directly to sellers, BizzTM empowers micro-entrepreneurs to buy and sell a diverse range of products within their neighborhoods without the need to maintain inventory. This aggregated delivery model enhances access to various e-commerce categories, catering to an aspirational demographic that has previously been overlooked in the e-commerce landscape.

WickedGud is to make eating guilt-free, and change the way the world consumes comfort foods for the better by using indigenous, high nutrition ingredients. WickedGud is an online store that offers nutritious snacks from pizza to noodles. It creates a habitual indulgence made from nutrition-rich ingredients that are plant-based and have no preservatives. WickedGud bridges the gap between tasty junk food and boring healthy food. It has no artificial colours, pro prortein and nutritious.

Quickshift provides warehousing and e-commerce fulfillment services along with fleet support for distribution. It helps streamline the storage, distribution, and fulfillment across retail, wholesale, and e-commerce channels. The company was founded in 2014 and is headquartered in Pune, Maharashtra, India.

Faarms is a creative digital platform that serves farmers' requirements. They want to provide farmers with a one-stop shop for all of their needs, including seeds, fertilizer, insecticides, animal feed, and more, all of which can be delivered right to their door. Their portal provides videos on a variety of topics about agriculture-related goods and methods, providing a chance for online education.

NOTO is a Mumbai-based food manufacturing company founded in 2019 that specializes in producing and selling vegan-based ice creams and frozen desserts. The company focuses on creating healthy, low-calorie options that include proteins and prebiotic fiber, while avoiding preservatives, artificial sweeteners, flavors, and colors. By offering these guilt-free desserts, NOTO aims to cater to health-conscious consumers who want to enjoy ice cream without compromising their dietary preferences. In addition to traditional retail, NOTO also sells its products online, expanding its reach to a wider audience.

SuperBottoms is a baby brand that specializes in eco-friendly, washable, and reusable cloth diapers. The company offers a diverse range of free-size UNO products designed for comfort and durability, catering to the needs of both babies and parents. With a commitment to sustainability, SuperBottoms aims to revolutionize baby care by providing non-harmful, high-quality products at affordable prices. The diapers are made from reusable materials, allowing for longer-term usage, and feature quirky designs that appeal to modern parents. By focusing on environmentally conscious manufacturing, SuperBottoms strives to create a positive impact on both child care and the environment.

NutriTap specializes in providing nutritious foods and beverages through advanced automated retail machines. The company aims to enhance health and nutrition within busy corporate environments by offering convenient access to healthy options. Its team of nutritionists carefully curates a selection of products that cater to contemporary lifestyle challenges, ensuring that employees have access to fresh and tasty food choices. With a focus on efficiency, NutriTap's machines allow users to obtain desired items within 45 seconds, utilizing their preferred digital payment methods. This innovative approach addresses the needs of modern consumers seeking quick and healthy dining solutions in the workplace.

The Betel Leaf Co. is India's first FSSAI-approved online paan delivery service, dedicated to transforming the traditional Indian dessert known as paan. With a diverse selection of 45 different flavors, the company offers an array of paans, including traditional, flavored, exotic, healthy, naturally sweetened, and chocolate-coated options. This variety allows customers to enjoy a tobacco-free and healthier alternative to conventional paans, catering to post-meal cravings in a convenient manner. By integrating modern delivery methods with an age-old culinary tradition, The Betel Leaf Co. aims to redefine the experience of enjoying paan in India.

Leap Club is Good Eggs for India. People can order fresh, organic & healthy groceries from local farms over Whatsapp & have their food delivered within 12 hours of harvesting.

Keeros is a producer of roasted snack products that aims to provide healthier alternatives for mid-meal cravings. Founded by Sachin Sahni and Simran Sahni, who have extensive experience in the health and wellness sector, the company addresses the need for nutritious snacks that are both appealing and affordable. Recognizing the prevalence of unhealthy, deep-fried snacks laden with artificial flavors, the founders focused on creating options that cater specifically to health-conscious consumers, including those with diabetes, who often have limited choices. Drawing inspiration from traditional Indian foods and global health trends, Keeros developed its range of Roasted Supersnacks, which are low in calories, free from artificial ingredients, and minimally processed. This commitment to health and taste enables consumers to adopt healthier eating habits while satisfying their snack cravings.

Auric is a Beauty & Wellness brand based on Ayurveda, Plant-Based ancient science from India. It is a digital first, D2C brand with presence in India & US. Natural, Low calories beverages is the first entry point to enter lifestyle of millennials. The brand is nicely positioned between aspiration & convenience as well as Western Logic & Eastern Wisdom. The product on other hand is at crossroads of Supplement Benefits & Grocery Convenience Tailwinds - #Provenance #BeautyFoods #Wellness #Yoga

The Switch Fix is a wellness brand focused on creating plant-based, eco-friendly personal care products. Catering primarily to young urban consumers, the company offers a range of items, including conditioners, scalp treatments, hair serums, and essential skincare products. All of its offerings are formulated to be free from sulfates, parabens, phthalates, and chemicals derived from petroleum or animals, ensuring that customers have access to sustainable and clean personal care solutions.

TagZ Foods is a snack brand focused on providing high-quality, healthier snacking options, primarily targeting the GenZ demographic. The company specializes in manufacturing popped chip snacks and a variety of other food products, including cookies and dips, in an array of flavors. By offering baked rather than deep-fried snacks, TagZ Foods aims to deliver enjoyable taste experiences alongside nutritional transparency, appealing to consumers who are health-conscious yet enthusiastic about flavor. The brand emphasizes affordability, making it accessible for a broad audience seeking better snack choices.

Raskik is a startup focused on providing healthy beverage options through its range of fusion drinks. The company produces a variety of beverages that combine coconut water with fresh fruits, promoting wellness by enhancing metabolism and immunity. Raskik's products are available through general and online retailers, catering primarily to Generation Z, millennials, and families seeking nutritious refreshment alternatives. The ingredients for these beverages are sourced from the company's own farmlands, ensuring quality and freshness.

Raskik is a startup focused on providing healthy beverage options through its range of fusion drinks. The company produces a variety of beverages that combine coconut water with fresh fruits, promoting wellness by enhancing metabolism and immunity. Raskik's products are available through general and online retailers, catering primarily to Generation Z, millennials, and families seeking nutritious refreshment alternatives. The ingredients for these beverages are sourced from the company's own farmlands, ensuring quality and freshness.

Gully Network is India's first network of small format omnichannel stores, focused on assisting offline retailers in adapting to the changing purchasing behaviors of Indian consumers. The company offers a technology platform that manages the entire value chain for retailers, including sales, margins, automatic inventory replenishment, finance, and merchandising. This comprehensive approach allows retailers to generate additional income beyond their core business activities while minimizing daily operational challenges. Gully Network enhances the shopping experience for consumers by providing the advantages of online discounts alongside the convenience of local neighborhood stores, ultimately aiming to increase the net income of participating retailers.

TagZ Foods is a snack brand focused on providing high-quality, healthier snacking options, primarily targeting the GenZ demographic. The company specializes in manufacturing popped chip snacks and a variety of other food products, including cookies and dips, in an array of flavors. By offering baked rather than deep-fried snacks, TagZ Foods aims to deliver enjoyable taste experiences alongside nutritional transparency, appealing to consumers who are health-conscious yet enthusiastic about flavor. The brand emphasizes affordability, making it accessible for a broad audience seeking better snack choices.

Rare Planet operates a retail platform dedicated to showcasing and selling traditional handicrafts and souvenirs created by rural artisans. By merging the traditional skills of Indian artisans with contemporary design expertise, the company provides a venue for these talented individuals to present their creativity. Rare Planet offers a variety of products, including mugs, copper bottles, cups, and plates, all handcrafted to highlight the unique artistry of its makers. The platform aims to uplift the economic conditions of rural artisans by facilitating online sales, thus expanding their market reach and promoting their craftsmanship.

Green Cure is a health and wellness products manufacturing company. Our mission is to provide International quality natural products in India. We are the World's first company to combine German Engineering with Indian Ayurveda in health products. - Our products are designed in Germany which meets Safety & European norms. - We have applied for patents for all our formulation - Our products are 100% Ayurvedic - All our products are EDTA, PPG (Propylene Glycol) Free, PEGs, Parabens (Preservative), Mineral Oils, Fragrances & Paraffin (There is no other company in India which makes such claims)

OM Bhakti operates within India's significant spiritual market, which is valued at approximately 30 billion US dollars. It has identified a specific opportunity in the Puja Samagri segment, estimated at 2 billion US dollars, and has become the first organized brand to launch a range of high-quality Puja Cotton Wicks. By doing so, OM Bhakti is transforming traditional worship products into a mainstream category akin to fast-moving consumer goods (FMCG). The company has successfully established the Puja Needs category, which has shown high revenue potential. Its products, which include idols, god clothes, utensils, worship kits, and worship books, are widely accessible, being sold in over 2000 retail locations, including major online grocery platforms, national supermarket chains, and local Kirana stores. This extensive distribution network facilitates easy access for customers seeking to perform worship at home.

CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.

Raw Nature is a manufacturer of high-performing grooming essentials that emphasizes the use of natural ingredients. The company's product line includes vegan and botanical options that are free from artificial colors, fragrances, and harmful chemicals. Each ingredient is meticulously screened for safety, ensuring that the products are safe for personal use and environmentally friendly. By focusing on 100% natural or naturally derived components, Raw Nature aims to provide customers with effective personal care solutions that promote both personal health and environmental sustainability. The brand's commitment to safety includes rigorous testing for trace toxins, endocrine disruptors, and allergens, ensuring maximum efficacy and peace of mind for users.

CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.

Nat Habit is a beauty and wellness brand specializing in natural skincare products. The company focuses on offering chemical and preservative-free options, utilizing ingredients such as grains, nuts, milk, yogurt, herbs, and flowers. This approach aims to provide customers with essential nutrients that promote overall freshness and health for both mind and body. By prioritizing natural ingredients, Nat Habit seeks to deliver effective skincare solutions while ensuring the well-being of its consumers.

Started in July 2015 by alumni's from IIT Kanpur - Adurup is India's leading restaurant procurement platform.With a vision to create automation for procurement in F&B industry, Adurcup is making a difference by helping restaurants procure well to service the consumers. Adurcup aims to improve the supply chain infrastructure of F&B industry. To address the same Adurcup offers solution in two domains : 1.B2B e-commerce platform - Adurcup offers a single point procurement solution in form of a web platform (www.adurcup.com) for standalone restaurants to shop products and services across categories ( food packaging,grocery,housekeeping materials,customized packaging ,pest control ,social wifi) and plan expenses.Clients include : Wow momo's,Devyani International,Impressario restaurants,Curefit ,Tea Halt etc. 2.Outsourcing solution - Adurcup offers three point solution for chain outlets to cater to their complete supply chain, comprising of - SOURCING, STORAGE and DISTRIBUTION through customized web dashboards having tools to manage inventory, trigger purchases and manage end-to-end supply chain.Clients include : Nazeer Hospitality , Wataburger etc With these solutions, Adurcup today impacts more than 1 million dining out experiences , half a million food deliveries and empowers more than 500+ SME's in the value chain.

Keeros is a producer of roasted snack products that aims to provide healthier alternatives for mid-meal cravings. Founded by Sachin Sahni and Simran Sahni, who have extensive experience in the health and wellness sector, the company addresses the need for nutritious snacks that are both appealing and affordable. Recognizing the prevalence of unhealthy, deep-fried snacks laden with artificial flavors, the founders focused on creating options that cater specifically to health-conscious consumers, including those with diabetes, who often have limited choices. Drawing inspiration from traditional Indian foods and global health trends, Keeros developed its range of Roasted Supersnacks, which are low in calories, free from artificial ingredients, and minimally processed. This commitment to health and taste enables consumers to adopt healthier eating habits while satisfying their snack cravings.

Rare Planet operates a retail platform dedicated to showcasing and selling traditional handicrafts and souvenirs created by rural artisans. By merging the traditional skills of Indian artisans with contemporary design expertise, the company provides a venue for these talented individuals to present their creativity. Rare Planet offers a variety of products, including mugs, copper bottles, cups, and plates, all handcrafted to highlight the unique artistry of its makers. The platform aims to uplift the economic conditions of rural artisans by facilitating online sales, thus expanding their market reach and promoting their craftsmanship.

SuperBottoms is a baby brand that specializes in eco-friendly, washable, and reusable cloth diapers. The company offers a diverse range of free-size UNO products designed for comfort and durability, catering to the needs of both babies and parents. With a commitment to sustainability, SuperBottoms aims to revolutionize baby care by providing non-harmful, high-quality products at affordable prices. The diapers are made from reusable materials, allowing for longer-term usage, and feature quirky designs that appeal to modern parents. By focusing on environmentally conscious manufacturing, SuperBottoms strives to create a positive impact on both child care and the environment.

Pee Safe, established in 2013, is a company specializing in personal hygiene products aimed at promoting cleanliness and hygiene, particularly in restroom environments. Initially launching a toilet seat sanitizer, the company has since diversified its offerings to include a range of products in various hygiene categories, such as feminine hygiene items like pads, tampons, and menstrual cups, as well as men's intimate hygiene, hand hygiene solutions, and face masks. Pee Safe emphasizes ethical practices by ensuring that its products are vegan and cruelty-free, catering to consumers who prioritize both hygiene and ethical considerations in their purchasing decisions. The company has positioned itself as a leader in several sub-categories within the personal hygiene market.

Beardo is a personal care brand based in Ahmedabad, India, that specializes in products designed for men's grooming and beard maintenance. Founded in 2015, the company initially focused on beard oils and has since expanded its product range to include beard washes, balms, hair growth oils, serums, face washes, hair waxes, soaps, and beard combs, among others. Beardo's offerings aim to help men maintain and groom their facial hair effectively. The brand primarily sells its products through online channels. As of mid-2020, Beardo operates as a subsidiary of Marico Limited.