VentureSouq

VentureSouq is a venture capital firm established in 2013 and headquartered in Dubai, United Arab Emirates. The firm specializes in managing thematic funds with a focus on early-stage technology companies. Its investment strategy encompasses various sectors, including FinTech, ClimateTech, agriculture tech, environmental tech, food tech, enterprise software, health tech, and digital media. With a global portfolio, VentureSouq aims to support innovative startups in the MENA region and beyond.

Maan Eshgi

General Partner

Sonia Gokhale

Partner

Suneel Gokhale

Partner

Tammer Qaddumi

Co-Founder and General Partner

Sonia Weymuller

Founding Partner

Past deals in Pakistan

Abhi

Series A in 2022
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Abhi

Seed Round in 2021
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

CreditBook

Seed Round in 2021
CreditBook is a digital platform focused on providing financial solutions to Pakistan's underserved micro, small, and medium enterprises (MSMEs). Launched in 2020, it initially began with a bookkeeping app that has since benefited over 1 million MSMEs across 400 localities in the country. The platform offers a comprehensive suite of financial management tools that enables businesses to efficiently track pending payments, receive payment reminders, and maintain detailed transaction records. This functionality enhances transparency and decision-making efficiency, allowing businesses to extend financing to their customers quickly. CreditBook aims to improve the financial outcomes of MSMEs in emerging markets, contributing to their growth and sustainability.

Tajir

Series A in 2021
Tajir is an online platform based in Lahore, Pakistan, that facilitates inventory procurement for mom-and-pop stores through a mobile application. Founded in 2018, the company addresses the challenges faced by store owners by providing full price transparency on various products. Tajir's marketplace enables retailers to buy and sell a wide range of fast-moving consumer goods (FMCG), including soft drinks, biscuits, shampoos, and food staples like rice and wheat. In addition to inventory procurement, Tajir offers logistics and information tools, aiming to simplify the retail economy for its clients. The company is led by the Khan brothers, whose family has a long history in the FMCG retail distribution sector.

CreditBook

Seed Round in 2021
CreditBook is a digital platform focused on providing financial solutions to Pakistan's underserved micro, small, and medium enterprises (MSMEs). Launched in 2020, it initially began with a bookkeeping app that has since benefited over 1 million MSMEs across 400 localities in the country. The platform offers a comprehensive suite of financial management tools that enables businesses to efficiently track pending payments, receive payment reminders, and maintain detailed transaction records. This functionality enhances transparency and decision-making efficiency, allowing businesses to extend financing to their customers quickly. CreditBook aims to improve the financial outcomes of MSMEs in emerging markets, contributing to their growth and sustainability.

Tajir

Seed Round in 2020
Tajir is an online platform based in Lahore, Pakistan, that facilitates inventory procurement for mom-and-pop stores through a mobile application. Founded in 2018, the company addresses the challenges faced by store owners by providing full price transparency on various products. Tajir's marketplace enables retailers to buy and sell a wide range of fast-moving consumer goods (FMCG), including soft drinks, biscuits, shampoos, and food staples like rice and wheat. In addition to inventory procurement, Tajir offers logistics and information tools, aiming to simplify the retail economy for its clients. The company is led by the Khan brothers, whose family has a long history in the FMCG retail distribution sector.
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