Vertex Holdings

Vertex Holdings, established in 1988, is a Singapore-based investment firm with a global presence. It focuses on early-stage technology and healthcare companies, primarily in the United States, Israel, India, and Southeast Asia. The firm, through its Vertex Ventures arm, specializes in seed and Series A investments, particularly in software infrastructure, developer tools, data, security, and vertical SaaS. It is known for its deep operational experience and extensive networks, providing entrepreneurs with access to capital, talent, partners, and customers to build global businesses.

Sandeep Bhadra

General Partner

Jeff Chang

Managing Director

Ran Gartenberg

General Partner and CFO

James Lee

Managing Director

Kanika Mayar

Partner, Investment

Yanai Oron

General Partner

Domenic Perri

Operating Partner

Megan Reynolds

Principal

In Sik Rhee

General Partner

Insik Rhee

General Partner

Chase Roberts

Principal

Gideon Shichman

General Partner

Sin Hui Tham

Managing Director, Fund Operations

Hanming Wang

Senior Associate

Zhijin Xia

Partner

Ying XU

General Partner

Past deals in Malaysia

SOCASH

Series B in 2019
SOCASH Pte Ltd. is a digital platform that facilitates cash transactions through its application, enabling users to withdraw and deposit cash at local merchants or neighborhood shops. By allowing users to place orders for cash, SOCASH enhances cash circulation without relying on traditional ATMs or bank branches. This service not only provides convenience for users but also offers neighborhood shop owners an opportunity to increase foot traffic and earn additional income. Founded in 2016 and based in Singapore, SOCASH has expanded its operations to include markets in Indonesia and Malaysia, positioning itself at the intersection of cash and digital payments.

HappyFresh

Series C in 2019
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

SOCASH

Series A in 2018
SOCASH Pte Ltd. is a digital platform that facilitates cash transactions through its application, enabling users to withdraw and deposit cash at local merchants or neighborhood shops. By allowing users to place orders for cash, SOCASH enhances cash circulation without relying on traditional ATMs or bank branches. This service not only provides convenience for users but also offers neighborhood shop owners an opportunity to increase foot traffic and earn additional income. Founded in 2016 and based in Singapore, SOCASH has expanded its operations to include markets in Indonesia and Malaysia, positioning itself at the intersection of cash and digital payments.

HappyFresh

Series B in 2016
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

HappyFresh

Series A in 2015
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

Reebonz Holding

Series C in 2013
Reebonz Holding Limited is a Singapore-based company that operates an online marketplace specializing in the buying and selling of new and pre-owned luxury products across Southeast Asia and the Asia Pacific region. Founded in 2009, Reebonz offers a diverse range of luxury goods, including handbags, small leather goods, accessories, shoes, watches, and jewelry. The platform operates on a membership basis, providing exclusive time-limited sales events to its members, featuring over 100 luxury brands. Reebonz ensures the authenticity of its products and supports interest-free installment payments via selected bank credit cards. The company has established a presence in multiple countries, including Malaysia, Thailand, Indonesia, and Australia, among others, enhancing its reach within the luxury market.
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