Vertex Holdings, established in 1988, is a Singapore-based investment firm with a global presence. It focuses on early-stage technology and healthcare companies, primarily in the United States, Israel, India, and Southeast Asia. The firm, through its Vertex Ventures arm, specializes in seed and Series A investments, particularly in software infrastructure, developer tools, data, security, and vertical SaaS. It is known for its deep operational experience and extensive networks, providing entrepreneurs with access to capital, talent, partners, and customers to build global businesses.
Unit 2113-2116, Level 21, China World Tower 1, No. 1 Jian Guo Men Wai Avenue, Beijing 100004, China
345 S. California Avenue Palo Alto, California 94306
Sandeep Bhadra
General Partner
Jeff Chang
Managing Director
Ran Gartenberg
General Partner and CFO
James Lee
Managing Director
Kanika Mayar
Partner, Investment
Yanai Oron
General Partner
Domenic Perri
Operating Partner
Megan Reynolds
Principal
In Sik Rhee
General Partner
Insik Rhee
General Partner
Chase Roberts
Principal
Gideon Shichman
General Partner
Sin Hui Tham
Managing Director, Fund Operations
Hanming Wang
Senior Associate
Zhijin Xia
Partner
Ying XU
General Partner
Past deals in Malaysia
SOCASH
Series B in 2019
SOCASH Pte Ltd. is a digital platform that facilitates cash transactions through its application, enabling users to withdraw and deposit cash at local merchants or neighborhood shops. By allowing users to place orders for cash, SOCASH enhances cash circulation without relying on traditional ATMs or bank branches. This service not only provides convenience for users but also offers neighborhood shop owners an opportunity to increase foot traffic and earn additional income. Founded in 2016 and based in Singapore, SOCASH has expanded its operations to include markets in Indonesia and Malaysia, positioning itself at the intersection of cash and digital payments.
HappyFresh
Series C in 2019
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.
SOCASH
Series A in 2018
SOCASH Pte Ltd. is a digital platform that facilitates cash transactions through its application, enabling users to withdraw and deposit cash at local merchants or neighborhood shops. By allowing users to place orders for cash, SOCASH enhances cash circulation without relying on traditional ATMs or bank branches. This service not only provides convenience for users but also offers neighborhood shop owners an opportunity to increase foot traffic and earn additional income. Founded in 2016 and based in Singapore, SOCASH has expanded its operations to include markets in Indonesia and Malaysia, positioning itself at the intersection of cash and digital payments.
HappyFresh
Series B in 2016
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.
HappyFresh
Series A in 2015
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.
Reebonz Holding
Series C in 2013
Reebonz Holding Limited is a Singapore-based company that operates an online marketplace specializing in the buying and selling of new and pre-owned luxury products across Southeast Asia and the Asia Pacific region. Founded in 2009, Reebonz offers a diverse range of luxury goods, including handbags, small leather goods, accessories, shoes, watches, and jewelry. The platform operates on a membership basis, providing exclusive time-limited sales events to its members, featuring over 100 luxury brands. Reebonz ensures the authenticity of its products and supports interest-free installment payments via selected bank credit cards. The company has established a presence in multiple countries, including Malaysia, Thailand, Indonesia, and Australia, among others, enhancing its reach within the luxury market.
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