Vertex Holdings

Vertex Holdings, established in 1988, is a Singapore-based investment firm with a global presence. It focuses on early-stage technology and healthcare companies, primarily in the United States, Israel, India, and Southeast Asia. The firm, through its Vertex Ventures arm, specializes in seed and Series A investments, particularly in software infrastructure, developer tools, data, security, and vertical SaaS. It is known for its deep operational experience and extensive networks, providing entrepreneurs with access to capital, talent, partners, and customers to build global businesses.

Sandeep Bhadra

General Partner

Jeff Chang

Managing Director

Ran Gartenberg

General Partner and CFO

James Lee

Managing Director

Kanika Mayar

Partner, Investment

Yanai Oron

General Partner

Domenic Perri

Operating Partner

Megan Reynolds

Principal

In Sik Rhee

General Partner

Insik Rhee

General Partner

Chase Roberts

Principal

Gideon Shichman

General Partner

Sin Hui Tham

Managing Director, Fund Operations

Hanming Wang

Senior Associate

Zhijin Xia

Partner

Ying XU

General Partner

Past deals in South Asia

METAFIN

Series A in 2025
Metafin is a non-banking financial enterprise focused on making cleantech solutions, particularly solar energy, affordable and accessible to micro-businesses and micro, small, and medium enterprises (MSMEs) in semi-urban and rural India. The company addresses the challenge of upfront capital costs by offering flexible financing options that allow clients to install cleantech technologies without financial burden. Additionally, Metafin connects clients with qualified technology partners, installers, and service providers, facilitating a streamlined process for adopting sustainable energy solutions.

Kuku FM

Series C in 2023
Kuku FM is an audio content platform based in Mumbai, India, that specializes in creating, producing, marketing, and distributing exclusive premium audio content. The platform offers a diverse range of audio products, including audiobooks, stories, summaries, and learning courses, available in over 50 genres and more than five languages. Catering to a broad audience aged 6 to over 60 years, Kuku FM enables users to access content in regional languages, enhancing engagement with various creators. Since its founding in 2018, the platform has gained significant traction, achieving over 10 million downloads and more than 300,000 paid subscribers, positioning itself as the fastest-growing premium audio content service in India.

Signzy

Series B in 2022
Signzy is a provider of digital onboarding and identity verification solutions, serving clients in over 180 countries through its no-code platform and APIs. The company specializes in enhancing trust and security for banks and financial institutions by offering tools for Know Your Customer (KYC), Know Your Business (KYB), Anti-Money Laundering (AML) compliance, fraud detection, and various verifications, including bank account and age checks. Utilizing artificial intelligence and cryptographic technologies, Signzy’s platform simplifies customer authentication and due diligence processes, thereby streamlining onboarding and risk management for financial services. The company has established partnerships with notable organizations, including major banks and technology firms, and has helped customers achieve significant improvements, such as increased applicant growth and reduced fraud rates.

Kuku FM

Series B in 2022
Kuku FM is an audio content platform based in Mumbai, India, that specializes in creating, producing, marketing, and distributing exclusive premium audio content. The platform offers a diverse range of audio products, including audiobooks, stories, summaries, and learning courses, available in over 50 genres and more than five languages. Catering to a broad audience aged 6 to over 60 years, Kuku FM enables users to access content in regional languages, enhancing engagement with various creators. Since its founding in 2018, the platform has gained significant traction, achieving over 10 million downloads and more than 300,000 paid subscribers, positioning itself as the fastest-growing premium audio content service in India.

Hasura

Series C in 2022
Hasura, Inc. is a software technology company that specializes in developing tools for application developers and enterprises, focusing on improving and streamlining the application development process. Founded in 2017 and based in Palo Alto, California, with additional offices in Bangalore and San Francisco, Hasura offers a product known as the Hasura GraphQL Engine. This engine provides instant GraphQL APIs over new or existing Postgres databases, facilitating easy data access and efficient workflows for developer teams. By utilizing declarative metadata configuration and built-in authorization policies, Hasura enables developers to quickly create production-grade APIs, enhancing productivity and reducing the recurring efforts associated with building and maintaining application interfaces.

Signzy

Venture Round in 2020
Signzy is a provider of digital onboarding and identity verification solutions, serving clients in over 180 countries through its no-code platform and APIs. The company specializes in enhancing trust and security for banks and financial institutions by offering tools for Know Your Customer (KYC), Know Your Business (KYB), Anti-Money Laundering (AML) compliance, fraud detection, and various verifications, including bank account and age checks. Utilizing artificial intelligence and cryptographic technologies, Signzy’s platform simplifies customer authentication and due diligence processes, thereby streamlining onboarding and risk management for financial services. The company has established partnerships with notable organizations, including major banks and technology firms, and has helped customers achieve significant improvements, such as increased applicant growth and reduced fraud rates.

GlowRoad

Venture Round in 2020
GlowRoad is a social selling platform that focuses on providing earning opportunities for Indian women and small businesses. The mobile application facilitates online retailers and small to medium enterprises (SMEs) to earn income by promoting selected products and services within their social networks, both online and offline. The platform primarily attracts users such as housewives and graduate students, allowing them to sell goods within their communities and among friends and family. This model enables individuals to generate income from home without requiring any initial investment, thus creating a secure and accessible environment for entrepreneurship.

Hasura

Series B in 2020
Hasura, Inc. is a software technology company that specializes in developing tools for application developers and enterprises, focusing on improving and streamlining the application development process. Founded in 2017 and based in Palo Alto, California, with additional offices in Bangalore and San Francisco, Hasura offers a product known as the Hasura GraphQL Engine. This engine provides instant GraphQL APIs over new or existing Postgres databases, facilitating easy data access and efficient workflows for developer teams. By utilizing declarative metadata configuration and built-in authorization policies, Hasura enables developers to quickly create production-grade APIs, enhancing productivity and reducing the recurring efforts associated with building and maintaining application interfaces.

IVF Access

Series A in 2020
IVF Access is a healthcare company focused on establishing a network of fertility clinics in India that provide in vitro fertilization (IVF) treatments. The organization offers a range of assisted reproductive services, including Intrauterine Insemination (IUI), oocyte freezing, embryo freezing, and oocyte recipient programs. By delivering these specialized services, IVF Access aims to support couples in their pursuit of parenthood, addressing the growing demand for fertility treatments in the region.

Hasura

Series A in 2020
Hasura, Inc. is a software technology company that specializes in developing tools for application developers and enterprises, focusing on improving and streamlining the application development process. Founded in 2017 and based in Palo Alto, California, with additional offices in Bangalore and San Francisco, Hasura offers a product known as the Hasura GraphQL Engine. This engine provides instant GraphQL APIs over new or existing Postgres databases, facilitating easy data access and efficient workflows for developer teams. By utilizing declarative metadata configuration and built-in authorization policies, Hasura enables developers to quickly create production-grade APIs, enhancing productivity and reducing the recurring efforts associated with building and maintaining application interfaces.

Kuku FM

Series A in 2020
Kuku FM is an audio content platform based in Mumbai, India, that specializes in creating, producing, marketing, and distributing exclusive premium audio content. The platform offers a diverse range of audio products, including audiobooks, stories, summaries, and learning courses, available in over 50 genres and more than five languages. Catering to a broad audience aged 6 to over 60 years, Kuku FM enables users to access content in regional languages, enhancing engagement with various creators. Since its founding in 2018, the platform has gained significant traction, achieving over 10 million downloads and more than 300,000 paid subscribers, positioning itself as the fastest-growing premium audio content service in India.

Ace Turtle Omni Pvt

Venture Round in 2019
Ace Turtle Omni Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce and multichannel solutions for brands and retailers. Established in 2013, the company provides an end-to-end enterprise solution that facilitates engagement and transactions with omni-channel consumers. Its offerings include a comprehensive e-commerce platform, omni-channel operations, customer support, marketing, analytics, and fulfillment services. Ace Turtle also features a proprietary order management system designed to optimize inventory, margins, and conversions. The company is known for its vertical integration, encompassing design, local manufacturing, and marketing, which enables it to respond effectively to consumer demands. Additionally, Ace Turtle holds exclusive licenses for well-known global brands such as Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers in India and other South Asian markets, driving innovation and transformation within the retail sector.

GlowRoad

Series B in 2019
GlowRoad is a social selling platform that focuses on providing earning opportunities for Indian women and small businesses. The mobile application facilitates online retailers and small to medium enterprises (SMEs) to earn income by promoting selected products and services within their social networks, both online and offline. The platform primarily attracts users such as housewives and graduate students, allowing them to sell goods within their communities and among friends and family. This model enables individuals to generate income from home without requiring any initial investment, thus creating a secure and accessible environment for entrepreneurship.

Licious

Series D in 2018
Licious is an innovative company in the Indian food industry focused on addressing the ongoing challenge of providing safe and high-quality fresh meat. It operates an online meat delivery platform that offers a variety of meat products, including fresh chicken, lamb, and seafood. Licious ensures that its products are carefully procured, processed, and stored, allowing consumers to conveniently receive fresh meat delivered directly to their homes. By enhancing the procurement and consumption of meat in India, Licious aims to transform the way meat is sourced and enjoyed by consumers across the country.

Signzy

Series A in 2018
Signzy is a provider of digital onboarding and identity verification solutions, serving clients in over 180 countries through its no-code platform and APIs. The company specializes in enhancing trust and security for banks and financial institutions by offering tools for Know Your Customer (KYC), Know Your Business (KYB), Anti-Money Laundering (AML) compliance, fraud detection, and various verifications, including bank account and age checks. Utilizing artificial intelligence and cryptographic technologies, Signzy’s platform simplifies customer authentication and due diligence processes, thereby streamlining onboarding and risk management for financial services. The company has established partnerships with notable organizations, including major banks and technology firms, and has helped customers achieve significant improvements, such as increased applicant growth and reduced fraud rates.

Licious

Series C in 2018
Licious is an innovative company in the Indian food industry focused on addressing the ongoing challenge of providing safe and high-quality fresh meat. It operates an online meat delivery platform that offers a variety of meat products, including fresh chicken, lamb, and seafood. Licious ensures that its products are carefully procured, processed, and stored, allowing consumers to conveniently receive fresh meat delivered directly to their homes. By enhancing the procurement and consumption of meat in India, Licious aims to transform the way meat is sourced and enjoyed by consumers across the country.

Kissht

Series C in 2018
Kissht is a financial technology platform that offers instant credit solutions for consumers, facilitating purchases at both online and offline digital points of sale. Operated by Onemi Technology Solutions Private Limited, the platform features easily integrable gateway APIs that allow merchants to incorporate seamless credit access into their checkout processes. Kissht employs a proprietary self-learning algorithm to evaluate customers' credit profiles based on their digital footprints, enabling the rapid processing of loan applications. This approach ensures that users can access a variety of financing options with flexible repayment plans, aiming to provide a swift and hassle-free lending experience across India.

CloudCherry

Series A in 2018
CloudCherry is the next generation Experience Management platform that is disrupting the way organizations listen to the Voice of Customer. Through CloudCherry’s flexible, customizable, self-serve solution, businesses today can be present at every step of today’s complex customer journeys, and listen to customers through a variety of ways. Today, leading global organizations deploy and scale their experience management program with CloudCherry quicker than any other solution. The product offers out-of-the-box integrations with existing business applications, delivers predictive, prescriptive insights that enable business leaders to better understand customer needs, and derive tangible business outcomes that can help drive true ROI. CloudCherry is based out of Salt Lake City, with offices in Singapore, India & Dubai. The company is backed by Vertex Ventures, CISCO Investments & IDG Ventures India, The Chennai Angels & Capillary Technologies.

Hansel.io

Series A in 2018
Hansel.io is a product experience platform founded in 2015 and headquartered in Bangalore, Karnataka. It assists product managers in reducing user drop-offs by creating alternate product flows through a no-code interface. The platform enables the collection of diverse data that was previously siloed, allowing for detailed segmentation. Product managers can leverage these new data points to deploy experiments and tailored product interactions using a drag-and-drop interface. By implementing contextualized nudges and walkthroughs, Hansel.io enhances user activation and conversion rates across various product funnels, ultimately optimizing user engagement and revenue for businesses.

Ace Turtle Omni Pvt

Series A in 2017
Ace Turtle Omni Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce and multichannel solutions for brands and retailers. Established in 2013, the company provides an end-to-end enterprise solution that facilitates engagement and transactions with omni-channel consumers. Its offerings include a comprehensive e-commerce platform, omni-channel operations, customer support, marketing, analytics, and fulfillment services. Ace Turtle also features a proprietary order management system designed to optimize inventory, margins, and conversions. The company is known for its vertical integration, encompassing design, local manufacturing, and marketing, which enables it to respond effectively to consumer demands. Additionally, Ace Turtle holds exclusive licenses for well-known global brands such as Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers in India and other South Asian markets, driving innovation and transformation within the retail sector.

FirstCry India

Series D in 2016
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

CloudCherry

Series A in 2016
CloudCherry is the next generation Experience Management platform that is disrupting the way organizations listen to the Voice of Customer. Through CloudCherry’s flexible, customizable, self-serve solution, businesses today can be present at every step of today’s complex customer journeys, and listen to customers through a variety of ways. Today, leading global organizations deploy and scale their experience management program with CloudCherry quicker than any other solution. The product offers out-of-the-box integrations with existing business applications, delivers predictive, prescriptive insights that enable business leaders to better understand customer needs, and derive tangible business outcomes that can help drive true ROI. CloudCherry is based out of Salt Lake City, with offices in Singapore, India & Dubai. The company is backed by Vertex Ventures, CISCO Investments & IDG Ventures India, The Chennai Angels & Capillary Technologies.

FirstCry India

Series D in 2016
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry India

Series D in 2015
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry India

Series C in 2014
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

GreenDust

Series C in 2013
GreenDust is a leading online shopping platform in India that specializes in selling unused, branded factory seconds, surplus, overstock, and refurbished products at competitive prices. The company guarantees lower prices than traditional retail channels, catering to both individual customers and bulk buyers. In addition to its online presence, GreenDust operates over 100 physical retail stores, with plans to increase this number to over 500 in the near future. The product range is diverse and includes electronic gadgets, laptops, mobile devices, home appliances, health care products, and more, featuring well-known brands such as Sony, Samsung, LG, and Apple. GreenDust also employs a re-commerce platform that ensures comprehensive data visibility for returned products, facilitating efficient management from origin to final sale.

GreenDust

Series B in 2012
GreenDust is a leading online shopping platform in India that specializes in selling unused, branded factory seconds, surplus, overstock, and refurbished products at competitive prices. The company guarantees lower prices than traditional retail channels, catering to both individual customers and bulk buyers. In addition to its online presence, GreenDust operates over 100 physical retail stores, with plans to increase this number to over 500 in the near future. The product range is diverse and includes electronic gadgets, laptops, mobile devices, home appliances, health care products, and more, featuring well-known brands such as Sony, Samsung, LG, and Apple. GreenDust also employs a re-commerce platform that ensures comprehensive data visibility for returned products, facilitating efficient management from origin to final sale.
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