Vertex Ventures

Vertex Ventures is a global venture capital firm specializing in early-stage investments. With offices across the U.S., China, Israel, India, and Southeast Asia, they focus on enterprise and infrastructure companies, supporting innovative entrepreneurs with operational expertise and access to capital.

Sandeep Bhadra Ph.D

Partner

Jeff Chang

Managing Director

David Heller

Managing Partner

James Lee

Managing Director

Kanika Mayar

Partner, Investment and ESG Officer

Past deals in South Asia

Metafin

Series A in 2025
Metafin operates a financing platform focused on cleantech, delivering flexible funding to retail customers for solar and other clean-energy technologies in India. It addresses upfront capital constraints by offering tailored financing options and connecting clients with a network of installers, technology partners, and service providers to facilitate installation and ongoing energy management. The business targets micro, small, and medium-sized enterprises in semi-urban and rural areas, enabling affordable access to long-term energy management services through its ecosystem.

Kuku FM

Series C in 2023
Kuku FM is an audio content platform based in Mumbai, India, that specializes in creating, producing, marketing, and distributing exclusive premium audio content. Founded in 2018, Kuku FM offers a diverse array of audio formats, including audiobooks, stories, summaries, and learning courses, accessible through its mobile app and website on both Android and iOS. With a focus on regional languages, the platform provides content across more than 50 genres and caters to a broad audience aged 6 years and older. With over 10 million downloads and more than 300,000 paid subscribers, Kuku FM is recognized as one of the fastest-growing premium audio content platforms in India, enabling users to engage with a wide variety of content and connect with their favorite creators.

Signzy

Series B in 2022
Signzy offers digital trust solutions, specializing in customer authentication and onboarding for financial institutions. Its platform employs AI and cryptography to facilitate biometric-enabled digital contracts, background checks, and KYC processes, enabling efficient digital onboarding across 180+ countries.

Kuku FM

Series B in 2022
Kuku FM is an audio content platform based in Mumbai, India, that specializes in creating, producing, marketing, and distributing exclusive premium audio content. Founded in 2018, Kuku FM offers a diverse array of audio formats, including audiobooks, stories, summaries, and learning courses, accessible through its mobile app and website on both Android and iOS. With a focus on regional languages, the platform provides content across more than 50 genres and caters to a broad audience aged 6 years and older. With over 10 million downloads and more than 300,000 paid subscribers, Kuku FM is recognized as one of the fastest-growing premium audio content platforms in India, enabling users to engage with a wide variety of content and connect with their favorite creators.

Signzy

Venture Round in 2020
Signzy offers digital trust solutions, specializing in customer authentication and onboarding for financial institutions. Its platform employs AI and cryptography to facilitate biometric-enabled digital contracts, background checks, and KYC processes, enabling efficient digital onboarding across 180+ countries.

GlowRoad

Venture Round in 2020
GlowRoad is a social selling platform based in India that empowers women and small businesses to generate income through online and offline sales. Its mobile application facilitates a network of users, including housewives and students, who can promote and sell selected products within their local communities and social circles. By leveraging their personal networks, these resellers can earn money without the need for an initial investment, creating a secure and accessible means of entrepreneurship. GlowRoad's model focuses on enabling individuals to capitalize on social connections to drive sales, thus providing flexible earning opportunities in a supportive environment.

IVF Access

Series A in 2020
IVF Access is a healthcare company focused on establishing a network of fertility clinics across India that specialize in in vitro fertilization (IVF) treatments. The company provides a range of assisted reproductive services, including Intrauterine Insemination (IUI), oocyte freezing, embryo freezing, and oocyte recipient procedures. By offering these services, IVF Access aims to assist couples in their journey toward parenthood, addressing the growing demand for effective fertility solutions in the region.

Kuku FM

Series A in 2020
Kuku FM is an audio content platform based in Mumbai, India, that specializes in creating, producing, marketing, and distributing exclusive premium audio content. Founded in 2018, Kuku FM offers a diverse array of audio formats, including audiobooks, stories, summaries, and learning courses, accessible through its mobile app and website on both Android and iOS. With a focus on regional languages, the platform provides content across more than 50 genres and caters to a broad audience aged 6 years and older. With over 10 million downloads and more than 300,000 paid subscribers, Kuku FM is recognized as one of the fastest-growing premium audio content platforms in India, enabling users to engage with a wide variety of content and connect with their favorite creators.

Ace Turtle Omni Pvt

Venture Round in 2019
Ace Turtle Omni Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce, multichannel, and marketing solutions for brands and retailers. Established in 2013, the company provides a comprehensive enterprise solution designed to facilitate engagement and transactions with omni-channel consumers. Its offerings include an advanced e-commerce platform, omni-channel order management systems, and a suite of services encompassing technology, mobile support, marketing, analytics, and fulfillment. Ace Turtle is recognized for its proprietary technology, which leverages data science to optimize various retail processes from design to fulfillment. The company is also the exclusive licensee of notable global brands, including Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers, catering to the Indian and South Asian markets. Additionally, Ace Turtle focuses on innovative marketing solutions, utilizing proximity, augmented, and performance marketing strategies to enhance brand visibility and consumer engagement.

GlowRoad

Series B in 2019
GlowRoad is a social selling platform based in India that empowers women and small businesses to generate income through online and offline sales. Its mobile application facilitates a network of users, including housewives and students, who can promote and sell selected products within their local communities and social circles. By leveraging their personal networks, these resellers can earn money without the need for an initial investment, creating a secure and accessible means of entrepreneurship. GlowRoad's model focuses on enabling individuals to capitalize on social connections to drive sales, thus providing flexible earning opportunities in a supportive environment.

Licious

Series D in 2018
Licious is an innovative company in the Indian food industry focused on addressing the ongoing challenge of providing safe and high-quality fresh meat. It operates an online meat delivery platform that offers a variety of meat products, including fresh chicken, lamb, and seafood. Licious ensures that its products are carefully procured, processed, and stored, allowing consumers to conveniently receive fresh meat delivered directly to their homes. By enhancing the procurement and consumption of meat in India, Licious aims to transform the way meat is sourced and enjoyed by consumers across the country.

Signzy

Series A in 2018
Signzy offers digital trust solutions, specializing in customer authentication and onboarding for financial institutions. Its platform employs AI and cryptography to facilitate biometric-enabled digital contracts, background checks, and KYC processes, enabling efficient digital onboarding across 180+ countries.

Licious

Series C in 2018
Licious is an innovative company in the Indian food industry focused on addressing the ongoing challenge of providing safe and high-quality fresh meat. It operates an online meat delivery platform that offers a variety of meat products, including fresh chicken, lamb, and seafood. Licious ensures that its products are carefully procured, processed, and stored, allowing consumers to conveniently receive fresh meat delivered directly to their homes. By enhancing the procurement and consumption of meat in India, Licious aims to transform the way meat is sourced and enjoyed by consumers across the country.

Kissht

Series C in 2018
Kissht is a fintech platform that enables instant consumer credit for purchases at online and offline points of sale. Its plug-and-play gateway APIs can be integrated into merchant checkout pages to offer loans at purchase. Kissht is operated by Onemi Technology Solutions, which uses a proprietary self-learning algorithm to assess credit profiles from digital footprints and process loans instantly, offering financing options with multiple repayment choices across India.

CloudCherry

Series A in 2018
CloudCherry is the next generation Experience Management platform that is disrupting the way organizations listen to the Voice of Customer. Through CloudCherry’s flexible, customizable, self-serve solution, businesses today can be present at every step of today’s complex customer journeys, and listen to customers through a variety of ways. Today, leading global organizations deploy and scale their experience management program with CloudCherry quicker than any other solution. The product offers out-of-the-box integrations with existing business applications, delivers predictive, prescriptive insights that enable business leaders to better understand customer needs, and derive tangible business outcomes that can help drive true ROI. CloudCherry is based out of Salt Lake City, with offices in Singapore, India & Dubai. The company is backed by Vertex Ventures, CISCO Investments & IDG Ventures India, The Chennai Angels & Capillary Technologies.

Hansel.io

Series A in 2018
Hansel.io is a Bangalore-based company founded in 2015 that specializes in a product experience platform aimed at enhancing user engagement and revenue for product teams. The platform addresses the issue of user drop-offs by allowing product managers to create alternative product flows through a no-code interface. It enables the collection of diverse data that was previously siloed, facilitating granular segmentation and the deployment of contextualized nudges and walkthroughs. With a drag-and-drop interface, product managers can easily implement experiments and tailor product interactions, ultimately boosting user activation and conversions efficiently.

Ace Turtle Omni Pvt

Series A in 2017
Ace Turtle Omni Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce, multichannel, and marketing solutions for brands and retailers. Established in 2013, the company provides a comprehensive enterprise solution designed to facilitate engagement and transactions with omni-channel consumers. Its offerings include an advanced e-commerce platform, omni-channel order management systems, and a suite of services encompassing technology, mobile support, marketing, analytics, and fulfillment. Ace Turtle is recognized for its proprietary technology, which leverages data science to optimize various retail processes from design to fulfillment. The company is also the exclusive licensee of notable global brands, including Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers, catering to the Indian and South Asian markets. Additionally, Ace Turtle focuses on innovative marketing solutions, utilizing proximity, augmented, and performance marketing strategies to enhance brand visibility and consumer engagement.

FirstCry India

Series D in 2016
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

CloudCherry

Series A in 2016
CloudCherry is the next generation Experience Management platform that is disrupting the way organizations listen to the Voice of Customer. Through CloudCherry’s flexible, customizable, self-serve solution, businesses today can be present at every step of today’s complex customer journeys, and listen to customers through a variety of ways. Today, leading global organizations deploy and scale their experience management program with CloudCherry quicker than any other solution. The product offers out-of-the-box integrations with existing business applications, delivers predictive, prescriptive insights that enable business leaders to better understand customer needs, and derive tangible business outcomes that can help drive true ROI. CloudCherry is based out of Salt Lake City, with offices in Singapore, India & Dubai. The company is backed by Vertex Ventures, CISCO Investments & IDG Ventures India, The Chennai Angels & Capillary Technologies.

FirstCry India

Series D in 2016
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry India

Series D in 2015
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry India

Series C in 2014
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

GreenDust

Series C in 2013
GreenDust is a leading online shopping platform in India that specializes in offering unused, branded factory seconds, surplus, overstock, and refurbished products at competitive prices. The company caters to both individual consumers and bulk buyers, ensuring that its prices are among the lowest available, even more affordable than those at CSD canteens. In addition to its online presence, GreenDust operates over 100 physical retail stores, with plans to expand this number to over 500 within the next six months. The product range is diverse and includes electronic gadgets, appliances, and personal care items from renowned brands like Sony, Samsung, LG, and Apple, among others. GreenDust aims to provide customers with quality products while promoting sustainability through its re-commerce model, which focuses on the refurbishment and resale of returned items.

GreenDust

Series B in 2012
GreenDust is a leading online shopping platform in India that specializes in offering unused, branded factory seconds, surplus, overstock, and refurbished products at competitive prices. The company caters to both individual consumers and bulk buyers, ensuring that its prices are among the lowest available, even more affordable than those at CSD canteens. In addition to its online presence, GreenDust operates over 100 physical retail stores, with plans to expand this number to over 500 within the next six months. The product range is diverse and includes electronic gadgets, appliances, and personal care items from renowned brands like Sony, Samsung, LG, and Apple, among others. GreenDust aims to provide customers with quality products while promoting sustainability through its re-commerce model, which focuses on the refurbishment and resale of returned items.
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