Viola Group

Viola Group, established in 2000, is Israel's leading technology-focused investment group with over $5 billion in assets under management. It empowers Israeli entrepreneurs to build transformational technology companies through its multi-strategy approach. Viola Group comprises five independent investment arms: Viola Ventures (early-stage venture capital), Viola Growth (growth capital), Viola Credit (private credit), Viola Partners (private investment fund), and Viola FinTech (cross-stage fintech investments). Each arm operates independently, catering to different stages and sectors of the tech industry, with a shared goal of providing long-term, world-class returns. Viola Group's portfolio spans over 200 technology companies, with a focus on Israel and global expansion.

Yael Alroy

Principal

Itzik Avidor

Partner and CFO @ Carmel Ventures

Harel Beit-On

Founder and General Partner

Rafi Carmeli

General Partner

Daniel Cohen

General Partner

Omry Ben David

General Partner

Shlomo Dovrat

Co-Founder and General Partner

Ranit Etzion-Weiss

Analyst

Ruthi (Simha) Furman

General Partner and Co-Founder

Uri Galai

Partner

S. Fitzgerald Haney

Partner and Head of Strategic Development

Noam Inbar

Partner

Roni Kahn

Principal

Uri Lampert

Associate

Maayan Levy

Principal

Tomer Michaeli

Co-Founder and General Partner

Neha Mittal

Vice President of Europe

Ilan Neugarten

Partner

Ronen Nir

General Partner

Zvika Orron

General Partner

Natalie Refuah

General Partner

Rotem Shacham

Principal

Ayal Shiran

General Partner @ Viola Growth

Sami Totah

General Partner @ Viola Growth

Daniel Tsiddon

Founder and General Partner

Ido Vigdor

General Partner

Eran Westman

General Partner

Yidov, Orr

Analyst

Avi Zeevi

Co-Founder and General Partner

Past deals in Credits and Lending

Duetti

Debt Financing in 2025
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

PayZen

Series B in 2024
PayZen is a healthcare fintech startup founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger. The company addresses the challenge of patient payment responsibilities by providing a platform that allows patients to pay their out-of-pocket medical bills over time, enhancing convenience and transparency. PayZen's technology utilizes artificial intelligence to create tailored payment plans that cater to individual financial situations, thereby improving affordability for patients. This approach not only facilitates timely payments but also helps medical providers optimize cash flow and minimize the costs associated with collecting outstanding invoices. By focusing on patient financing solutions, PayZen enables healthcare providers to concentrate on delivering medical care rather than managing financial transactions.

PayZen

Debt Financing in 2024
PayZen is a healthcare fintech startup founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger. The company addresses the challenge of patient payment responsibilities by providing a platform that allows patients to pay their out-of-pocket medical bills over time, enhancing convenience and transparency. PayZen's technology utilizes artificial intelligence to create tailored payment plans that cater to individual financial situations, thereby improving affordability for patients. This approach not only facilitates timely payments but also helps medical providers optimize cash flow and minimize the costs associated with collecting outstanding invoices. By focusing on patient financing solutions, PayZen enables healthcare providers to concentrate on delivering medical care rather than managing financial transactions.

Duetti

Venture Round in 2024
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

Viably

Debt Financing in 2023
Viably is a financial platform tailored for online sellers, offering capital and banking solutions that enhance cash flow in the e-commerce sector. The platform enables users to manage their daily finances effectively through an integrated application that provides real-time information and practical tips for financial management. By simplifying money management and ensuring easy access to financial resources, Viably supports clients in navigating the complexities of their financial needs, ultimately fostering improved financial health for online businesses.

Defacto

Debt Financing in 2023
Defacto is a fintech firm that offers credit infrastructure using an API for small and medium companies. The platform of the company solves the working capital requirement, provides loans, and lets businesses to return when consumers pay, allowing businesses to finance any invoices and offer early payment to suppliers, as well as automate payments and reconciliation.

Duetti

Series A in 2023
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

PayZen

Debt Financing in 2022
PayZen is a healthcare fintech startup founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger. The company addresses the challenge of patient payment responsibilities by providing a platform that allows patients to pay their out-of-pocket medical bills over time, enhancing convenience and transparency. PayZen's technology utilizes artificial intelligence to create tailored payment plans that cater to individual financial situations, thereby improving affordability for patients. This approach not only facilitates timely payments but also helps medical providers optimize cash flow and minimize the costs associated with collecting outstanding invoices. By focusing on patient financing solutions, PayZen enables healthcare providers to concentrate on delivering medical care rather than managing financial transactions.

Viably

Seed Round in 2022
Viably is a financial platform tailored for online sellers, offering capital and banking solutions that enhance cash flow in the e-commerce sector. The platform enables users to manage their daily finances effectively through an integrated application that provides real-time information and practical tips for financial management. By simplifying money management and ensuring easy access to financial resources, Viably supports clients in navigating the complexities of their financial needs, ultimately fostering improved financial health for online businesses.

PayZen

Series A in 2021
PayZen is a healthcare fintech startup founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger. The company addresses the challenge of patient payment responsibilities by providing a platform that allows patients to pay their out-of-pocket medical bills over time, enhancing convenience and transparency. PayZen's technology utilizes artificial intelligence to create tailored payment plans that cater to individual financial situations, thereby improving affordability for patients. This approach not only facilitates timely payments but also helps medical providers optimize cash flow and minimize the costs associated with collecting outstanding invoices. By focusing on patient financing solutions, PayZen enables healthcare providers to concentrate on delivering medical care rather than managing financial transactions.

Behalf

Venture Round in 2021
Behalf, Inc. is a financing provider headquartered in New York, with an additional office in Tel Aviv, Israel. Founded in 2011, the company facilitates commerce between B2B merchants and their business customers by offering automated payment solutions that include instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes, allowing for access to financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances sales and improves cash flow for both merchants and their business customers. The company focuses on providing short-term financing to small businesses, enabling them to efficiently manage payments to suppliers while increasing operational effectiveness through automation.

Behalf

Series D in 2020
Behalf, Inc. is a financing provider headquartered in New York, with an additional office in Tel Aviv, Israel. Founded in 2011, the company facilitates commerce between B2B merchants and their business customers by offering automated payment solutions that include instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes, allowing for access to financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances sales and improves cash flow for both merchants and their business customers. The company focuses on providing short-term financing to small businesses, enabling them to efficiently manage payments to suppliers while increasing operational effectiveness through automation.

PayZen

Seed Round in 2019
PayZen is a healthcare fintech startup founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger. The company addresses the challenge of patient payment responsibilities by providing a platform that allows patients to pay their out-of-pocket medical bills over time, enhancing convenience and transparency. PayZen's technology utilizes artificial intelligence to create tailored payment plans that cater to individual financial situations, thereby improving affordability for patients. This approach not only facilitates timely payments but also helps medical providers optimize cash flow and minimize the costs associated with collecting outstanding invoices. By focusing on patient financing solutions, PayZen enables healthcare providers to concentrate on delivering medical care rather than managing financial transactions.

Behalf

Debt Financing in 2018
Behalf, Inc. is a financing provider headquartered in New York, with an additional office in Tel Aviv, Israel. Founded in 2011, the company facilitates commerce between B2B merchants and their business customers by offering automated payment solutions that include instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes, allowing for access to financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances sales and improves cash flow for both merchants and their business customers. The company focuses on providing short-term financing to small businesses, enabling them to efficiently manage payments to suppliers while increasing operational effectiveness through automation.

Behalf

Series C in 2016
Behalf, Inc. is a financing provider headquartered in New York, with an additional office in Tel Aviv, Israel. Founded in 2011, the company facilitates commerce between B2B merchants and their business customers by offering automated payment solutions that include instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes, allowing for access to financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances sales and improves cash flow for both merchants and their business customers. The company focuses on providing short-term financing to small businesses, enabling them to efficiently manage payments to suppliers while increasing operational effectiveness through automation.
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