Viola Group

Viola Group is Israel's technology-focused investment group that operates a multi-strategy platform to support technology entrepreneurs from early stage to growth. Based in Herzliya and founded in 2000, the group manages over $3 billion in assets and oversees several specialized units, including Viola Ventures (early-stage venture capital), Viola Growth (growth capital), Viola Credit (private credit), Viola Partners (private investor fund), and Viola FinTech (cross-stage fintech investments). Viola Group primarily backs Israeli technology companies and related ventures, while also pursuing global opportunities. The firm provides more than capital by offering strategic guidance, board participation, and access to a broad international network to help portfolio companies scale in software, cybersecurity, fintech, AI, semiconductors, and other tech-enabled sectors. The approach emphasizes long-term value creation through investments across multiple stages and active portfolio support.

Yael Alroy

Principal

Itzik Avidor

Partner

Shlomo Dovrat

Co-Founder and General Partner

Ranit Etzion-Weiss

Analyst

S. Fitzgerald Haney

Partner and Head of Strategic Development

Past deals in Credits and Lending

Duetti

Debt Financing in 2025
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

PayZen

Debt Financing in 2024
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.

PayZen

Series B in 2024
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.

Duetti

Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Defacto

Debt Financing in 2023
Defacto is a fintech company that specializes in providing credit infrastructure through an API aimed at small and medium-sized enterprises. The company has developed an invoice financing platform that addresses the working capital needs of businesses engaged in B2B transactions. This platform enables companies to finance their invoices and offers the flexibility to repay loans when their customers settle their payments. By facilitating early payments to suppliers and automating payout and reconciliation processes, Defacto helps businesses manage their cash flow efficiently and streamline their financial operations.

Duetti

Series A in 2023
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

PayZen

Debt Financing in 2022
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.

PayZen

Series A in 2021
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.

Behalf

Venture Round in 2021
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.

Behalf

Series D in 2020
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.

Become

Debt Financing in 2019
Become, Inc. is an artificial intelligence-driven marketplace that specializes in providing business loans and funding solutions to small and medium-sized enterprises (SMBs). Founded in 2016 and headquartered in San Mateo, California, the company offers a variety of financial products, including unsecured business loans, lines of credit, merchant cash advances, equipment financing, and invoice factoring. Formerly known as Lending Express Inc., Become rebranded in July 2019 to better reflect its mission of optimizing financial solutions for businesses. The platform utilizes advanced algorithms to deliver customized funding offers and features the BeProfit dashboard, which equips online SMBs, particularly Shopify merchants, with tools to analyze business metrics and enhance profitability. Become has established partnerships with over 50 lenders and fintech companies, facilitating more than $316 million in loans to a growing community of over 236,000 registered business owners. The company also has offices in San Francisco and Tel Aviv, further expanding its reach in the financial technology sector.

PayZen

Seed Round in 2019
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.

Behalf

Debt Financing in 2018
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.

Behalf

Series C in 2016
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.
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