Viola Group

Viola Group is Israel's technology-focused investment group that operates a multi-strategy platform to support technology entrepreneurs from early stage to growth. Based in Herzliya and founded in 2000, the group manages over $3 billion in assets and oversees several specialized units, including Viola Ventures (early-stage venture capital), Viola Growth (growth capital), Viola Credit (private credit), Viola Partners (private investor fund), and Viola FinTech (cross-stage fintech investments). Viola Group primarily backs Israeli technology companies and related ventures, while also pursuing global opportunities. The firm provides more than capital by offering strategic guidance, board participation, and access to a broad international network to help portfolio companies scale in software, cybersecurity, fintech, AI, semiconductors, and other tech-enabled sectors. The approach emphasizes long-term value creation through investments across multiple stages and active portfolio support.

Yael Alroy

Principal

Itzik Avidor

Partner

Harel Beit-On

Founder and General Partner

Shlomo Dovrat

Co-Founder and General Partner

Ranit Etzion-Weiss

Analyst

Past deals in Digital Marketing

Duetti

Debt Financing in 2025
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Addressable

Seed Round in 2023
Addressable.io is the leading platform for Web3 marketers, providing precise wallet matching, campaign tracking, and cross-chain data aggregation in one place. We’ve linked 23 million wallet owners to their social profiles, enabling targeting on Twitter, Reddit, and over 400,000 sites and apps, while tracking 450+ metrics daily—from website traffic to on-chain conversions. Used by industry leaders like Coinbase, Polygon, eToro, Polkadot, and Algorand, Addressable turns blockchain data into actionable insights for growth.

Duetti

Series A in 2023
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Addressable

Seed Round in 2023
Addressable.io is the leading platform for Web3 marketers, providing precise wallet matching, campaign tracking, and cross-chain data aggregation in one place. We’ve linked 23 million wallet owners to their social profiles, enabling targeting on Twitter, Reddit, and over 400,000 sites and apps, while tracking 450+ metrics daily—from website traffic to on-chain conversions. Used by industry leaders like Coinbase, Polygon, eToro, Polkadot, and Algorand, Addressable turns blockchain data into actionable insights for growth.

Dynamic Yield

Series D in 2018
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Global-e

Debt Financing in 2018
Global-e is a cross-border e-commerce platform that enables direct-to-consumer selling for brands and retailers by removing the complexity of international shopping. It serves more than 400 global brands and retailers and helps merchants reach shoppers in over 200 destinations across the United States, Europe, and Asia with localized shopping experiences that mirror domestic ones. The platform provides end-to-end e-commerce solutions, combining localization, data-driven insights, streamlined international logistics, and cross-border know-how to convert international traffic into sales. By tailoring product discovery, pricing, payment options, and checkout for local markets, Global-e makes international purchasing as seamless as selling domestically, allowing merchants to sell from and to anywhere in the world. The United States is a key market for revenue, underscoring the platform’s focus on enabling global commerce from a single storefront.

Origami Logic

Series D in 2018
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, that provides a platform for measuring and optimizing marketing campaign investments across diverse channels and platforms. Established in 2011, the company offers solutions that assist teams in understanding marketing performance by harmonizing and analyzing data from various sources, including web, email, social media, search, and video marketing. This enables marketers, including major brands such as P&G, HP, and Intel, to identify effective strategies and improve their marketing initiatives. Origami Logic’s platform allows non-technical users to search, organize, and derive insights from their marketing data in real-time, facilitating informed decision-making and optimization of marketing efforts. In 2019, Origami Logic became a subsidiary of Intuit Inc.

SundaySky

Series D in 2017
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

BIScience

Venture Round in 2016
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

SundaySky

Series D in 2016
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

BIScience

Series C in 2015
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

PandoLogic (formerly RealMatch)

Series C in 2015
PandoLogic is a technology company that specializes in programmatic job advertising solutions, leveraging big data, artificial intelligence, and advanced algorithms to streamline the recruitment process. By automating and optimizing job advertising—from classification and targeted distribution to budget allocation and dynamic bidding—PandoLogic enables employers to attract quality candidates more efficiently. The company's platform connects a diverse network of publishers, employers, job board operators, and job seekers, facilitating a collaborative approach to talent acquisition. Since its inception in 2007, PandoLogic has supported over 125,000 employers and more than 700 digital publishers, resulting in the execution of over 5.4 billion job campaigns informed by extensive historical performance data.

BIScience

Series B in 2015
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

BIScience

Debt Financing in 2014
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

Outbrain

Series E in 2013
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

SundaySky

Series C in 2013
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Kontera

Series D in 2013
Kontera Technologies is a San Francisco-based company established in 2003 that specializes in Internet-based big data marketing solutions for marketers and publishers. The company offers a content activation platform that analyzes and correlates over 400 million daily conversations and content views in real-time, utilizing data from 15,000 exclusive publishers and many top-ranking websites. This platform dynamically activates brands' owned content, advertising, and organic content to enhance marketing effectiveness across display, mobile, and social environments. Kontera's services include an in-text advertising solution, ContentLink, which identifies contextually relevant keywords on publishers' web pages and matches them with appropriate advertisements. The company reaches more than 170 million consumers monthly and serves notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft. Kontera is supported by several venture capital firms and maintains offices in multiple cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

PandoLogic (formerly RealMatch)

Series C in 2013
PandoLogic is a technology company that specializes in programmatic job advertising solutions, leveraging big data, artificial intelligence, and advanced algorithms to streamline the recruitment process. By automating and optimizing job advertising—from classification and targeted distribution to budget allocation and dynamic bidding—PandoLogic enables employers to attract quality candidates more efficiently. The company's platform connects a diverse network of publishers, employers, job board operators, and job seekers, facilitating a collaborative approach to talent acquisition. Since its inception in 2007, PandoLogic has supported over 125,000 employers and more than 700 digital publishers, resulting in the execution of over 5.4 billion job campaigns informed by extensive historical performance data.

eXelate

Series C in 2012
eXelate, Inc. is a prominent provider of audience data, technology, measurement, and analytics solutions, catering to a global clientele. Established in 2006 and headquartered in New York, the company operates a robust data-management platform that facilitates the creation of comprehensive customer profiles by connecting identities across various formats, including display, video, audio, and mobile. This platform enables marketers to deliver personalized messages, thereby enhancing performance. eXelate also features an online data marketplace that optimizes audience targeting for data providers and offers Data-as-a-Service solutions. Additionally, the company provides analytics services that deliver insights and metrics for both online and offline engagement. Its advanced DMP, supported by a vast exchange of first-party consumer data, reaches two billion active users and incorporates data from leading industry partners. As of 2015, eXelate operates as a subsidiary of Nielsen International Holdings.

myThings

Series D in 2012
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Outbrain

Series D in 2011
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

Amadesa

Series B in 2011
Amadesa is a U.S.-based SaaS company specializing in dynamic website personalization and automated content delivery through its Amadesa Customer Experience Suite. This suite offers end-to-end testing and personalization products to help online businesses enhance customer engagement, increase conversions, and improve marketing ROI. The platform enables companies to optimize various aspects of the user experience, including shopping carts, forms, pages, advertisements, and other online content. Amadesa serves a global client base with a commitment to innovation and excellence, supported by a professional services team. It also partners with agencies, consultants, and technology firms, providing high-level support and training.

ironSource

Venture Round in 2011
IronSource is a platform that provides developers with tools to build, launch, and grow mobile apps and games. It combines engagement and analytics capabilities to help mobile content creators increase user acquisition, retention, and monetization, enabling them to turn their apps into scalable and sustainable businesses within the app economy.

Matomy

Private Equity Round in 2011
Matomy is a prominent media company that specializes in advanced advertising technology. The company offers tailored programmatic and performance solutions, leveraging big data analytics and proprietary platforms to optimize advertising efforts. By focusing on the specific needs of advertisers and media partners, Matomy aims to help them achieve and exceed their growth objectives in a dynamic market environment. The integration of sophisticated technology and data-driven insights positions Matomy as a leader in the advertising industry.

Outbrain

Series C in 2011
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

myThings

Series C in 2010
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

PandoLogic (formerly RealMatch)

Series B in 2010
PandoLogic is a technology company that specializes in programmatic job advertising solutions, leveraging big data, artificial intelligence, and advanced algorithms to streamline the recruitment process. By automating and optimizing job advertising—from classification and targeted distribution to budget allocation and dynamic bidding—PandoLogic enables employers to attract quality candidates more efficiently. The company's platform connects a diverse network of publishers, employers, job board operators, and job seekers, facilitating a collaborative approach to talent acquisition. Since its inception in 2007, PandoLogic has supported over 125,000 employers and more than 700 digital publishers, resulting in the execution of over 5.4 billion job campaigns informed by extensive historical performance data.

SundaySky

Series B in 2010
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

eXelate

Series B in 2010
eXelate, Inc. is a prominent provider of audience data, technology, measurement, and analytics solutions, catering to a global clientele. Established in 2006 and headquartered in New York, the company operates a robust data-management platform that facilitates the creation of comprehensive customer profiles by connecting identities across various formats, including display, video, audio, and mobile. This platform enables marketers to deliver personalized messages, thereby enhancing performance. eXelate also features an online data marketplace that optimizes audience targeting for data providers and offers Data-as-a-Service solutions. Additionally, the company provides analytics services that deliver insights and metrics for both online and offline engagement. Its advanced DMP, supported by a vast exchange of first-party consumer data, reaches two billion active users and incorporates data from leading industry partners. As of 2015, eXelate operates as a subsidiary of Nielsen International Holdings.

Adsmarket

Private Equity Round in 2010
Adsmarket is a global performance-based advertising network. Adsmarket is an international affiliate network, search engine marketing and social network advertising company.

Velti

Debt Financing in 2010
Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Kontera

Series C in 2009
Kontera Technologies is a San Francisco-based company established in 2003 that specializes in Internet-based big data marketing solutions for marketers and publishers. The company offers a content activation platform that analyzes and correlates over 400 million daily conversations and content views in real-time, utilizing data from 15,000 exclusive publishers and many top-ranking websites. This platform dynamically activates brands' owned content, advertising, and organic content to enhance marketing effectiveness across display, mobile, and social environments. Kontera's services include an in-text advertising solution, ContentLink, which identifies contextually relevant keywords on publishers' web pages and matches them with appropriate advertisements. The company reaches more than 170 million consumers monthly and serves notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft. Kontera is supported by several venture capital firms and maintains offices in multiple cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

Velti

Debt Financing in 2009
Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Outbrain

Series B in 2009
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

SundaySky

Series A in 2009
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Kampyle

Series A in 2009
Kampyle Ltd. is an Israeli company specializing in customer feedback management through its NebulaCX platform. Founded in 2007 and based in Ramat Gan, Israel, the platform facilitates the collection and analysis of customer feedback across various digital touchpoints, including web, mobile, and point of sale. NebulaCX features a Form Builder for creating branded feedback forms and offers real-time user profiling and segmentation tools to enhance customer engagement. The platform aims to improve customer satisfaction, loyalty, and conversion rates while helping businesses manage feedback effectively. Kampyle serves a diverse range of industries, including travel, telecommunications, finance, retail, media, and government, and also provides a mobile application for managing feedback on the go. As of October 2016, Kampyle operates as a subsidiary of Medallia, Inc.

myThings

Series B in 2008
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Amadesa

Series A in 2007
Amadesa is a U.S.-based SaaS company specializing in dynamic website personalization and automated content delivery through its Amadesa Customer Experience Suite. This suite offers end-to-end testing and personalization products to help online businesses enhance customer engagement, increase conversions, and improve marketing ROI. The platform enables companies to optimize various aspects of the user experience, including shopping carts, forms, pages, advertisements, and other online content. Amadesa serves a global client base with a commitment to innovation and excellence, supported by a professional services team. It also partners with agencies, consultants, and technology firms, providing high-level support and training.

eXelate

Series A in 2007
eXelate, Inc. is a prominent provider of audience data, technology, measurement, and analytics solutions, catering to a global clientele. Established in 2006 and headquartered in New York, the company operates a robust data-management platform that facilitates the creation of comprehensive customer profiles by connecting identities across various formats, including display, video, audio, and mobile. This platform enables marketers to deliver personalized messages, thereby enhancing performance. eXelate also features an online data marketplace that optimizes audience targeting for data providers and offers Data-as-a-Service solutions. Additionally, the company provides analytics services that deliver insights and metrics for both online and offline engagement. Its advanced DMP, supported by a vast exchange of first-party consumer data, reaches two billion active users and incorporates data from leading industry partners. As of 2015, eXelate operates as a subsidiary of Nielsen International Holdings.

Kontera

Series B in 2007
Kontera Technologies is a San Francisco-based company established in 2003 that specializes in Internet-based big data marketing solutions for marketers and publishers. The company offers a content activation platform that analyzes and correlates over 400 million daily conversations and content views in real-time, utilizing data from 15,000 exclusive publishers and many top-ranking websites. This platform dynamically activates brands' owned content, advertising, and organic content to enhance marketing effectiveness across display, mobile, and social environments. Kontera's services include an in-text advertising solution, ContentLink, which identifies contextually relevant keywords on publishers' web pages and matches them with appropriate advertisements. The company reaches more than 170 million consumers monthly and serves notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft. Kontera is supported by several venture capital firms and maintains offices in multiple cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

myThings

Series A in 2006
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
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