Viola Group

Viola Group, established in 2000, is Israel's leading technology-focused investment group with over $5 billion in assets under management. It empowers Israeli entrepreneurs to build transformational technology companies through its multi-strategy approach. Viola Group comprises five independent investment arms: Viola Ventures (early-stage venture capital), Viola Growth (growth capital), Viola Credit (private credit), Viola Partners (private investment fund), and Viola FinTech (cross-stage fintech investments). Each arm operates independently, catering to different stages and sectors of the tech industry, with a shared goal of providing long-term, world-class returns. Viola Group's portfolio spans over 200 technology companies, with a focus on Israel and global expansion.

Yael Alroy

Principal

Itzik Avidor

Partner and CFO @ Carmel Ventures

Harel Beit-On

Founder and General Partner

Rafi Carmeli

General Partner

Daniel Cohen

General Partner

Omry Ben David

General Partner

Shlomo Dovrat

Co-Founder and General Partner

Ranit Etzion-Weiss

Analyst

Ruthi (Simha) Furman

General Partner and Co-Founder

Uri Galai

Partner

S. Fitzgerald Haney

Partner and Head of Strategic Development

Noam Inbar

Partner

Roni Kahn

Principal

Uri Lampert

Associate

Maayan Levy

Principal

Tomer Michaeli

Co-Founder and General Partner

Neha Mittal

Vice President of Europe

Ilan Neugarten

Partner

Ronen Nir

General Partner

Zvika Orron

General Partner

Natalie Refuah

General Partner

Rotem Shacham

Principal

Ayal Shiran

General Partner @ Viola Growth

Sami Totah

General Partner @ Viola Growth

Daniel Tsiddon

Founder and General Partner

Ido Vigdor

General Partner

Eran Westman

General Partner

Yidov, Orr

Analyst

Avi Zeevi

Co-Founder and General Partner

Past deals in Digital Marketing

Duetti

Debt Financing in 2025
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

Addressable

Seed Round in 2023
Addressable is a provider of a web3 marketing platform that enhances the effectiveness of marketing initiatives. The platform focuses on helping marketing teams build targeted audiences, launch campaigns, and monitor their growth while improving return on marketing investment. It enables businesses to define user segments and identify look-alikes that represent their ideal audiences, utilizing social and blockchain data for more precise targeting. Through these capabilities, Addressable aims to optimize marketing strategies and drive better results for its clients.

Duetti

Series A in 2023
Duetti is a music fintech company that specializes in providing financial solutions for independent musicians. The company acquires catalog rights from artists and monetizes these assets through data-driven strategies and social media marketing. Duetti aims to facilitate quick access to catalog sales, thereby unlocking new investment opportunities for a diverse range of musicians. By offering data-informed pricing for established tracks, the company enables artists to sell individual tracks or portions of their catalog. Duetti's approach not only supports musicians financially but also helps them achieve their professional and personal goals.

Addressable

Seed Round in 2023
Addressable is a provider of a web3 marketing platform that enhances the effectiveness of marketing initiatives. The platform focuses on helping marketing teams build targeted audiences, launch campaigns, and monitor their growth while improving return on marketing investment. It enables businesses to define user segments and identify look-alikes that represent their ideal audiences, utilizing social and blockchain data for more precise targeting. Through these capabilities, Addressable aims to optimize marketing strategies and drive better results for its clients.

SimilarWeb

Series F in 2020
SimilarWeb is a market intelligence company that specializes in providing insights into web and mobile app traffic. Established in 2007 and headquartered in New York, the company also has offices in Israel, the UK, France, Japan, and Australia. SimilarWeb's platform leverages advanced technology to analyze billions of digital interactions and transactions daily from millions of websites and applications, transforming these data signals into actionable insights for businesses. By offering a comprehensive view of the digital landscape, SimilarWeb enables its clients to track their market share and assess competitive strategies effectively. The company primarily generates revenue through subscriptions for its cloud-based digital intelligence solutions, allowing users to gain critical insights into website statistics and performance.

Origami Logic

Series D in 2018
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, that offers a platform for measuring and optimizing marketing campaign investments across various channels. Founded in 2011, the company provides solutions that enable marketers to unify and analyze vast amounts of data from both online and offline marketing efforts, including web, email, social media, search, and video. By allowing users to search and organize their data in real-time, Origami Logic helps teams understand their marketing performance and identify areas for improvement. The company serves a diverse clientele, including well-known brands such as Procter & Gamble, HP, JCPenney, Intel, and Omni Hotels. In 2019, Origami Logic became a subsidiary of Intuit Inc. and is backed by prominent investors such as Accel Partners, Icon Ventures, NextWorld Capital, DAG Ventures, and Lightspeed Venture Partners.

SimilarWeb

Series F in 2017
SimilarWeb is a market intelligence company that specializes in providing insights into web and mobile app traffic. Established in 2007 and headquartered in New York, the company also has offices in Israel, the UK, France, Japan, and Australia. SimilarWeb's platform leverages advanced technology to analyze billions of digital interactions and transactions daily from millions of websites and applications, transforming these data signals into actionable insights for businesses. By offering a comprehensive view of the digital landscape, SimilarWeb enables its clients to track their market share and assess competitive strategies effectively. The company primarily generates revenue through subscriptions for its cloud-based digital intelligence solutions, allowing users to gain critical insights into website statistics and performance.

BIScience

Venture Round in 2016
BIScience Inc. is an Israeli-based provider of business intelligence solutions tailored for companies engaged in online media and advertising. Founded in 2009 and headquartered in Tel Aviv with an office in New York, the company offers a range of tools designed to enhance marketing operations across various channels, including display, search, social media, and mobile. Its flagship products include AdClarity Dashboards, which analyze competitors' digital strategies; AdClarity CI, which supports programmatic advertising across multiple platforms; PanelOS, a solution for panel data collection; and GeoSurf, a proxy service that allows users to view online content from local perspectives in numerous countries. BIScience's solutions empower media buyers, campaign managers, and sales teams by enhancing revenue generation, streamlining operations, and providing valuable insights into market dynamics.

BIScience

Series C in 2015
BIScience Inc. is an Israeli-based provider of business intelligence solutions tailored for companies engaged in online media and advertising. Founded in 2009 and headquartered in Tel Aviv with an office in New York, the company offers a range of tools designed to enhance marketing operations across various channels, including display, search, social media, and mobile. Its flagship products include AdClarity Dashboards, which analyze competitors' digital strategies; AdClarity CI, which supports programmatic advertising across multiple platforms; PanelOS, a solution for panel data collection; and GeoSurf, a proxy service that allows users to view online content from local perspectives in numerous countries. BIScience's solutions empower media buyers, campaign managers, and sales teams by enhancing revenue generation, streamlining operations, and providing valuable insights into market dynamics.

BIScience

Series B in 2015
BIScience Inc. is an Israeli-based provider of business intelligence solutions tailored for companies engaged in online media and advertising. Founded in 2009 and headquartered in Tel Aviv with an office in New York, the company offers a range of tools designed to enhance marketing operations across various channels, including display, search, social media, and mobile. Its flagship products include AdClarity Dashboards, which analyze competitors' digital strategies; AdClarity CI, which supports programmatic advertising across multiple platforms; PanelOS, a solution for panel data collection; and GeoSurf, a proxy service that allows users to view online content from local perspectives in numerous countries. BIScience's solutions empower media buyers, campaign managers, and sales teams by enhancing revenue generation, streamlining operations, and providing valuable insights into market dynamics.

BIScience

Debt Financing in 2014
BIScience Inc. is an Israeli-based provider of business intelligence solutions tailored for companies engaged in online media and advertising. Founded in 2009 and headquartered in Tel Aviv with an office in New York, the company offers a range of tools designed to enhance marketing operations across various channels, including display, search, social media, and mobile. Its flagship products include AdClarity Dashboards, which analyze competitors' digital strategies; AdClarity CI, which supports programmatic advertising across multiple platforms; PanelOS, a solution for panel data collection; and GeoSurf, a proxy service that allows users to view online content from local perspectives in numerous countries. BIScience's solutions empower media buyers, campaign managers, and sales teams by enhancing revenue generation, streamlining operations, and providing valuable insights into market dynamics.

Kontera

Series D in 2013
Kontera Technologies specializes in internet-based big data marketing solutions for marketers and publishers. Founded in 2003 and headquartered in San Francisco, California, the company provides advertising services that leverage predictive technologies. Its content activation platform analyzes over 400 million daily interactions and content views from 15,000 exclusive publishers, including many of the top 1,000 sites ranked by comScore. By understanding web-wide conversations and current interest trends, Kontera dynamically activates brand content across display, mobile, and social environments, reaching more than 170 million consumers monthly. Notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft utilize Kontera's services to create engaging brand experiences. Additionally, the company offers ContentLink, an in-text advertising service that identifies contextually relevant keywords on publishers' web pages to match them with relevant advertisements. Kontera has expanded its presence with offices in various major cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

myThings

Series D in 2012
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

myThings

Series C in 2010
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Adsmarket

Private Equity Round in 2010
Adsmarket is a global performance-based advertising network. Adsmarket is an international affiliate network, search engine marketing and social network advertising company.

Velti

Debt Financing in 2010
Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Kontera

Series C in 2009
Kontera Technologies specializes in internet-based big data marketing solutions for marketers and publishers. Founded in 2003 and headquartered in San Francisco, California, the company provides advertising services that leverage predictive technologies. Its content activation platform analyzes over 400 million daily interactions and content views from 15,000 exclusive publishers, including many of the top 1,000 sites ranked by comScore. By understanding web-wide conversations and current interest trends, Kontera dynamically activates brand content across display, mobile, and social environments, reaching more than 170 million consumers monthly. Notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft utilize Kontera's services to create engaging brand experiences. Additionally, the company offers ContentLink, an in-text advertising service that identifies contextually relevant keywords on publishers' web pages to match them with relevant advertisements. Kontera has expanded its presence with offices in various major cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

Velti

Debt Financing in 2009
Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Mobicious

Series B in 2008
Mobicious is a mobile content provider based in Waltham, MA, that facilitates the discovery of various mobile applications, services, and content. The platform offers users access to valuable text-based services, including news and weather reports, as well as popular media like music and videos. It also enables consumers to purchase ringtones, images, and games from trusted sources. Users can enhance their experience by rating, reviewing, and tagging the offerings on both the Mobicious website and mobile site. This interactivity not only benefits consumers but also allows leading content providers to reach a targeted audience of engaged users.

myThings

Series B in 2008
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Kontera

Series B in 2007
Kontera Technologies specializes in internet-based big data marketing solutions for marketers and publishers. Founded in 2003 and headquartered in San Francisco, California, the company provides advertising services that leverage predictive technologies. Its content activation platform analyzes over 400 million daily interactions and content views from 15,000 exclusive publishers, including many of the top 1,000 sites ranked by comScore. By understanding web-wide conversations and current interest trends, Kontera dynamically activates brand content across display, mobile, and social environments, reaching more than 170 million consumers monthly. Notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft utilize Kontera's services to create engaging brand experiences. Additionally, the company offers ContentLink, an in-text advertising service that identifies contextually relevant keywords on publishers' web pages to match them with relevant advertisements. Kontera has expanded its presence with offices in various major cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

Mobicious

Series A in 2007
Mobicious is a mobile content provider based in Waltham, MA, that facilitates the discovery of various mobile applications, services, and content. The platform offers users access to valuable text-based services, including news and weather reports, as well as popular media like music and videos. It also enables consumers to purchase ringtones, images, and games from trusted sources. Users can enhance their experience by rating, reviewing, and tagging the offerings on both the Mobicious website and mobile site. This interactivity not only benefits consumers but also allows leading content providers to reach a targeted audience of engaged users.

myThings

Series A in 2006
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
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