Viola Group

Viola Group is Israel's technology-focused investment group that operates a multi-strategy platform to support technology entrepreneurs from early stage to growth. Based in Herzliya and founded in 2000, the group manages over $3 billion in assets and oversees several specialized units, including Viola Ventures (early-stage venture capital), Viola Growth (growth capital), Viola Credit (private credit), Viola Partners (private investor fund), and Viola FinTech (cross-stage fintech investments). Viola Group primarily backs Israeli technology companies and related ventures, while also pursuing global opportunities. The firm provides more than capital by offering strategic guidance, board participation, and access to a broad international network to help portfolio companies scale in software, cybersecurity, fintech, AI, semiconductors, and other tech-enabled sectors. The approach emphasizes long-term value creation through investments across multiple stages and active portfolio support.

Yael Alroy

Principal

Itzik Avidor

Partner

Harel Beit-On

General Partner

Omry Ben David

General Partner

Rafi Carmeli

General Partner

Daniel Cohen

General Partner

Shlomo Dovrat

General Partner

Ranit Etzion-Weiss

Analyst

Ruthi (Simha) Furman

General Partner

S. Fitzgerald Haney

Partner and Head of Strategic Development

Noam Inbar

Partner

Roni Kahn

Principal

Uri Lampert

Principal

Maayan Levy

Principal

Tomer Michaeli

General Partner

Neha Mittal

Vice President of Europe

Ilan Neugarten

Partner

Ronen Nir

General Partner

Zvika Orron

General Partner

Natalie Refuah

General Partner

Rotem Shacham

Principal

Jeff Shapiro

Partner, Human Capital

Ayal Shiran

General Partner

Sami Totah

General Partner

Daniel Tsiddon

General Partner

Ido Vigdor

General Partner

Eran Westman

General Partner

Orr Yidov

Analyst

Avi Zeevi

General Partner

Or Zolty

Associate

Past deals in Digital Marketing

Duetti

Debt Financing in 2025
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Duetti

Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Addressable

Seed Round in 2023
Addressable.io is the leading platform for Web3 marketers, providing precise wallet matching, campaign tracking, and cross-chain data aggregation in one place. We’ve linked 23 million wallet owners to their social profiles, enabling targeting on Twitter, Reddit, and over 400,000 sites and apps, while tracking 450+ metrics daily—from website traffic to on-chain conversions. Used by industry leaders like Coinbase, Polygon, eToro, Polkadot, and Algorand, Addressable turns blockchain data into actionable insights for growth.

Duetti

Series A in 2023
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.

Addressable

Seed Round in 2023
Addressable.io is the leading platform for Web3 marketers, providing precise wallet matching, campaign tracking, and cross-chain data aggregation in one place. We’ve linked 23 million wallet owners to their social profiles, enabling targeting on Twitter, Reddit, and over 400,000 sites and apps, while tracking 450+ metrics daily—from website traffic to on-chain conversions. Used by industry leaders like Coinbase, Polygon, eToro, Polkadot, and Algorand, Addressable turns blockchain data into actionable insights for growth.

CyberInt

Venture Round in 2022
CyberInt is a global threat intelligence provider that helps organizations protect their digital assets by combining a market-proven digital risk protection platform with expert cyber analysts. Its platform enables autonomous discovery of all external-facing assets and leverages open, deep, and dark web intelligence to monitor external risk exposure in real time and support proactive mitigation. The company offers threat intelligence, cyber posture and digital brand protection, internet presence protection, cyber fraud protection, and supply chain risk management, along with services such as intelligence-led penetration testing, managed detection and response, strategy consulting, maturity assessment, and risk management framework guidance. It serves more than 100 brands across financial services, retail, gaming, entertainment, and media industries worldwide.

CyberInt

Series B in 2018
CyberInt is a global threat intelligence provider that helps organizations protect their digital assets by combining a market-proven digital risk protection platform with expert cyber analysts. Its platform enables autonomous discovery of all external-facing assets and leverages open, deep, and dark web intelligence to monitor external risk exposure in real time and support proactive mitigation. The company offers threat intelligence, cyber posture and digital brand protection, internet presence protection, cyber fraud protection, and supply chain risk management, along with services such as intelligence-led penetration testing, managed detection and response, strategy consulting, maturity assessment, and risk management framework guidance. It serves more than 100 brands across financial services, retail, gaming, entertainment, and media industries worldwide.

Origami Logic

Series D in 2018
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, that provides a platform for measuring and optimizing marketing campaign investments across diverse channels and platforms. Established in 2011, the company offers solutions that assist teams in understanding marketing performance by harmonizing and analyzing data from various sources, including web, email, social media, search, and video marketing. This enables marketers, including major brands such as P&G, HP, and Intel, to identify effective strategies and improve their marketing initiatives. Origami Logic’s platform allows non-technical users to search, organize, and derive insights from their marketing data in real-time, facilitating informed decision-making and optimization of marketing efforts. In 2019, Origami Logic became a subsidiary of Intuit Inc.

SundaySky

Series D in 2017
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

BIScience

Venture Round in 2016
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

SundaySky

Series D in 2016
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

BIScience

Series C in 2015
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

BIScience

Series B in 2015
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

BIScience

Debt Financing in 2014
BIScience Inc. is a business intelligence solution provider based in Tel Aviv, Israel, with an additional office in New York, New York. Founded in 2009, the company specializes in offering tools that enhance the marketing operations of media buyers, sales managers, affiliates, and online professionals. Its flagship products include AdClarity Dashboards, which help clients analyze competitors' digital strategies, and AdClarity CI, which supports programmatic advertising across various platforms. The company also provides PanelOS for panel data collection and GeoSurf, a proxy platform that enables users to access web content and ads from different geographical perspectives. BIScience's solutions are designed to optimize cross-channel marketing by providing validation, measurement, and analysis for online advertising efforts, thereby helping businesses improve revenue streams and operational efficiency.

Outbrain

Series E in 2013
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

SundaySky

Series C in 2013
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Kontera

Series D in 2013
Kontera Technologies is a San Francisco-based company established in 2003 that specializes in Internet-based big data marketing solutions for marketers and publishers. The company offers a content activation platform that analyzes and correlates over 400 million daily conversations and content views in real-time, utilizing data from 15,000 exclusive publishers and many top-ranking websites. This platform dynamically activates brands' owned content, advertising, and organic content to enhance marketing effectiveness across display, mobile, and social environments. Kontera's services include an in-text advertising solution, ContentLink, which identifies contextually relevant keywords on publishers' web pages and matches them with appropriate advertisements. The company reaches more than 170 million consumers monthly and serves notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft. Kontera is supported by several venture capital firms and maintains offices in multiple cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

myThings

Series D in 2012
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Outbrain

Series D in 2011
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

Matomy

Private Equity Round in 2011
Matomy is a prominent media company that specializes in advanced advertising technology. The company offers tailored programmatic and performance solutions, leveraging big data analytics and proprietary platforms to optimize advertising efforts. By focusing on the specific needs of advertisers and media partners, Matomy aims to help them achieve and exceed their growth objectives in a dynamic market environment. The integration of sophisticated technology and data-driven insights positions Matomy as a leader in the advertising industry.

Outbrain

Series C in 2011
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

myThings

Series C in 2010
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

SundaySky

Series B in 2010
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Adsmarket

Private Equity Round in 2010
Adsmarket is a global performance-based advertising network. Adsmarket is an international affiliate network, search engine marketing and social network advertising company.

Velti

Debt Financing in 2010
Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Kontera

Series C in 2009
Kontera Technologies is a San Francisco-based company established in 2003 that specializes in Internet-based big data marketing solutions for marketers and publishers. The company offers a content activation platform that analyzes and correlates over 400 million daily conversations and content views in real-time, utilizing data from 15,000 exclusive publishers and many top-ranking websites. This platform dynamically activates brands' owned content, advertising, and organic content to enhance marketing effectiveness across display, mobile, and social environments. Kontera's services include an in-text advertising solution, ContentLink, which identifies contextually relevant keywords on publishers' web pages and matches them with appropriate advertisements. The company reaches more than 170 million consumers monthly and serves notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft. Kontera is supported by several venture capital firms and maintains offices in multiple cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

Velti

Debt Financing in 2009
Velti is a leading global provider of mobile marketing and advertising technology solutions. The company specializes in enabling brands, advertising agencies, and mobile operators to create highly targeted, interactive, and measurable marketing campaigns. Velti's platform facilitates communication and engagement with consumers through their mobile devices, allowing businesses to effectively reach and convert targeted audiences. Additionally, Velti supports ongoing customer relationships via mobile channels, ensuring continued engagement and retention. By integrating both mobile and traditional media, Velti empowers its clients to optimize their marketing strategies and enhance consumer interactions.

Outbrain

Series B in 2009
Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

SundaySky

Series A in 2009
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

myThings

Series B in 2008
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Kontera

Series B in 2007
Kontera Technologies is a San Francisco-based company established in 2003 that specializes in Internet-based big data marketing solutions for marketers and publishers. The company offers a content activation platform that analyzes and correlates over 400 million daily conversations and content views in real-time, utilizing data from 15,000 exclusive publishers and many top-ranking websites. This platform dynamically activates brands' owned content, advertising, and organic content to enhance marketing effectiveness across display, mobile, and social environments. Kontera's services include an in-text advertising solution, ContentLink, which identifies contextually relevant keywords on publishers' web pages and matches them with appropriate advertisements. The company reaches more than 170 million consumers monthly and serves notable advertisers such as Chrysler, GM, Kraft, P&G, and Microsoft. Kontera is supported by several venture capital firms and maintains offices in multiple cities, including Atlanta, Boston, Chicago, Detroit, Los Angeles, New York, London, and Tel Aviv.

C-nario

Series A in 2007
C-nario Ltd. is a provider of software-based digital signage solutions, offering a range of products tailored for various markets. Its main offerings include C-nario Messenger, a digital signage software for public and corporate displays; C-nario Advertiser, an advertising management platform; C-nario Entertainer, designed for managing video-based live shows; and C-nario C-sign, aimed at small and medium businesses. Additionally, the company provides C-nario Video Wall technology for multi-display environments and C-nario Collage, which enhances screen arrangement for audience engagement. C-nario serves diverse sectors, including retail, corporate, media, education, transportation, healthcare, and entertainment, with a presence in North America, the Middle East, Europe, Asia, and Africa. Established in 2002 and headquartered in Tel-Aviv, Israel, C-nario operates additional offices in New York, Neuilly sur Seine, and Singapore, and is a subsidiary of Disk-In Group. The company has formed strategic partnerships with several industry leaders, enhancing its capabilities and market reach.

myThings

Series A in 2006
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
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