Wattle Hill Capital

Lyka Pet Food Pty Ltd, founded in 2017 and headquartered in Australia, specializes in manufacturing, distributing, and delivering fresh dog food through a subscription model. The company aims to revolutionize the pet food industry by prioritizing nutrition over highly processed options. By offering customized meals tailored to individual dogs' needs, Lyka provides a convenient solution for pet owners seeking healthier dietary choices for their pets. The focus on fresh ingredients reflects a commitment to reshaping an industry traditionally dominated by shelf-stable kibble, ensuring that nutrition is at the forefront of pet care.

Upstreet operates a shopping reward platform that enhances brand loyalty by allowing customers to earn fractional shares of partner brands, both public and private, as rewards for their purchases. When a customer spends a certain amount, such as $100, they receive a reward in the form of fractional shares worth a specific value, like $5. This innovative approach not only incentivizes consumer spending but also fosters a sense of ownership among users, thereby promoting customer retention for the brands involved. Upstreet's solution serves both business-to-business and business-to-consumer markets, positioning itself as a unique player in the fintech and marketing landscape.

Lyka Pet Food Pty Ltd, founded in 2017 and headquartered in Australia, specializes in manufacturing, distributing, and delivering fresh dog food through a subscription model. The company aims to revolutionize the pet food industry by prioritizing nutrition over highly processed options. By offering customized meals tailored to individual dogs' needs, Lyka provides a convenient solution for pet owners seeking healthier dietary choices for their pets. The focus on fresh ingredients reflects a commitment to reshaping an industry traditionally dominated by shelf-stable kibble, ensuring that nutrition is at the forefront of pet care.