Wayin
Wayin, Inc. is a digital marketing company that specializes in creating and managing interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in New York, London, Sydney, Tokyo, and Hong Kong, Wayin offers a comprehensive suite of services including strategy planning, creative studio services, campaign management, and analytics. The company empowers over 300 brands across 80 countries and various industries to design, implement, and optimize digital campaigns that engage audiences through real-time social content. By providing tools to ideate and publish interactive experiences across owned, earned, and paid channels, Wayin enhances the ability of brands to connect authentically with consumers. As of 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.
EngageSciences is a marketing engagement platform that specializes in collecting first-party data for brands and media companies. Established in 2011, the company aims to provide effective marketing solutions that enable brands to connect with their audiences across various channels and devices. EngageSciences focuses on empowering marketers to leverage their best fans as advocates, thereby enhancing brand visibility and engagement. With the latest version of its platform, Release 5, EngageSciences serves hundreds of brands in 76 countries, facilitating the activation of customers through comprehensive marketing programs across social networks and other channels.
Comenta TV is a company that enhances live television broadcasts and events by integrating a social layer that captures real-time viewer interactions. It provides tools for social producers to analyze vast amounts of data, enabling them to track relevant social media comments and sentiments during broadcasts. This capability addresses the challenge of monitoring viewer engagement across various platforms, as many comments are made using different hashtags or natural language. By offering real-time metrics and analytics, Comenta TV helps networks, producers, and advertisers understand their audience's behavior and enhance viewer engagement through customized visualizations. The company's technology allows for seamless on-air integrations and facilitates social media brand affinity analysis, aiding brands in making informed media buying decisions. Comenta TV generates revenue through one-time fees and monthly subscription plans from television networks, advertisers, and production companies. Headquartered in Delaware, with a development team based in Buenos Aires, Comenta TV is actively collaborating with several networks across Argentina and Latin America.
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