Wellborn Ventures

Wellborn Ventures was a venture capital firm based in Tel Aviv, Israel, focused on investing in seed and early-stage companies across various sectors, including information technology, software, cloud computing, big data, cyber security, and mobile applications. The firm aimed to collaborate with innovative entrepreneurs to transform visionary ideas into successful global brands, fostering the growth of companies that could disrupt existing markets and create new ones. Wellborn Ventures provided professional guidance and strategic support to help these companies become industry leaders. However, the firm ceased operations on February 7, 2022.

Tzvika Sobel

Partner

25 past transactions

Evermile

Seed Round in 2023
Evermile is a technology company that provides a local delivery platform designed specifically for small and medium-sized businesses (SMBs) with fewer than 1,000 employees. Its integrated software-as-a-service (SaaS) platform utilizes proprietary artificial intelligence to streamline the online customer journey and enhance operational consistency across various locations. By automating 70% of time-consuming retail tasks such as order entry, delivery coordination, and customer inquiries, Evermile allows businesses to improve efficiency without the need for additional hiring or lengthy implementation projects. The platform also optimizes carrier allocation, ensuring cost-effective delivery options and full coverage through a network of over 25 delivery partners. This approach empowers SMBs to enhance their service offerings and adapt to market demands with greater flexibility and resilience.

Reeco

Seed Round in 2023
Reeco is a hotel procurement platform designed to streamline the ordering process for the hospitality industry. It enables hotels to place orders from various suppliers in a single location, simplifying procurement and enhancing efficiency. The platform offers features such as paperless invoices and payment options, which help hotels reduce administrative burdens and save both time and money. By consolidating the ordering process, Reeco aims to provide a comprehensive solution that meets the specific needs of hotels, contributing to improved operational efficiency within the sector.

Winn

Seed Round in 2022
Winn.AI handles all of your sales busywork so you can type less and win more.

The-Roy

Seed Round in 2022
The Roy is a business intelligence company focused on resolving business disputes between private individuals and commercial entities. It specializes in locating and analyzing pertinent business data while ensuring compliance with information security regulations and maintaining target privacy. The company provides clients with valuable insights and facilitates the creation of market surveys, enabling informed decision-making in various business contexts.

Reeco

Seed Round in 2021
Reeco is a hotel procurement platform designed to streamline the ordering process for the hospitality industry. It enables hotels to place orders from various suppliers in a single location, simplifying procurement and enhancing efficiency. The platform offers features such as paperless invoices and payment options, which help hotels reduce administrative burdens and save both time and money. By consolidating the ordering process, Reeco aims to provide a comprehensive solution that meets the specific needs of hotels, contributing to improved operational efficiency within the sector.

Shopic

Series A in 2020
Shopic is a technology company focused on enhancing the grocery shopping experience for medium and large stores. It has developed a cloud-based platform that integrates artificial intelligence into traditional shopping carts, transforming them into smart carts capable of accurately recognizing products through advanced computer vision. This innovation not only streamlines the shopping journey but also serves as a dynamic retail media channel, offering personalized promotions to customers at the right time. By enabling cashier-less checkout systems, Shopic empowers grocery stores to modernize their operations and improve customer satisfaction.

Vi Labs

Series A in 2018
Vi Labs is a prominent provider of enterprise AI solutions specifically tailored for the health sector. The company focuses on assisting large health organizations in enhancing member health outcomes while optimizing financial returns. By utilizing a robust technology stack and comprehensive household-level data, Vi Labs employs predictive and personalized engagement strategies. These approaches aim to reduce costs associated with member acquisition and increase the lifetime value of members. Ultimately, Vi Labs' solutions empower health enterprises to improve health outcomes for their members while maximizing overall income.

Apester

Series B in 2017
Apester Ltd. is a company that specializes in developing online tools for publishers to create engaging interactive content such as polls, surveys, personality tests, and video quizzes. Founded in 2011 and based in Tel Aviv, Israel, Apester's platform offers a zero-code environment that facilitates the creation, distribution, and monetization of visually appealing content experiences. This allows businesses and publishers to better understand their audiences while maximizing their online assets. The company's focus on providing a comprehensive digital experience platform enables users to engage consumers effectively across various channels.

Bugatone

Series B in 2017
Bugatone Ltd. is a technology company based in Tel Aviv, Israel, that specializes in developing software designed to enhance audio quality and monitor vital signs while users engage with music or phone calls. Its innovative software transforms standard earphones into multifunctional devices capable of features such as active noise cancellation and biometric sensing. The technology operates similarly to sonar, emitting imperceptible sound waves into the ear canal and interpreting the returning signals. This allows users to not only enjoy improved sound quality but also to track important health metrics such as temperature and pulse, thereby integrating audio experiences with health monitoring.

SecuredTouch

Seed Round in 2017
SecuredTouch Inc. specializes in developing behavioral biometrics solutions for mobile transactions, aimed at enhancing security and reducing fraud. Founded in 2014 and based in Ramat Gan, Israel, the company offers a range of products including U-NIQUE, which generates unique user profiles by analyzing over 100 behavioral parameters such as finger pressure and touch coordinates; U-MANOBOT, designed to detect malware and fraudulent behavior; and CONTINEW-ID, which provides user access control for devices and applications. SecuredTouch's technology employs machine learning to continuously authenticate users by analyzing dynamic data points, enabling real-time alerts for suspicious activities. Its solutions are implemented by various clients, including major financial institutions, to improve user experience while maintaining robust security measures.

Apester

Series B in 2016
Apester Ltd. is a company that specializes in developing online tools for publishers to create engaging interactive content such as polls, surveys, personality tests, and video quizzes. Founded in 2011 and based in Tel Aviv, Israel, Apester's platform offers a zero-code environment that facilitates the creation, distribution, and monetization of visually appealing content experiences. This allows businesses and publishers to better understand their audiences while maximizing their online assets. The company's focus on providing a comprehensive digital experience platform enables users to engage consumers effectively across various channels.

ciValue

Seed Round in 2016
CiValue is a technology company based in Caesarea, Israel, that provides a marketing collaboration platform tailored for retailers and their suppliers. The platform leverages customer data and insights to enhance collaboration and drive growth in customer spending. By utilizing data science and proprietary algorithms, CiValue offers actionable retail intelligence that helps identify customer segments with significant revenue potential. Its solutions include omnichannel personalization, data monetization, and supplier collaboration, specifically designed for the grocery, drug, and specialty retail sectors. The platform features predefined analytical dashboards and tools for guided targeting, enabling brands to recognize early shopping trends and develop personalized marketing strategies. With a rapid implementation timeline of 6-8 weeks, CiValue provides a self-service solution that allows retailers and suppliers to create targeted offers quickly, ultimately increasing customer revenues and enhancing lifetime value. The company has been acknowledged as a Gartner Cool Vendor in Retail for its effective execution of customer expectations.

Vi Labs

Seed Round in 2016
Vi Labs is a prominent provider of enterprise AI solutions specifically tailored for the health sector. The company focuses on assisting large health organizations in enhancing member health outcomes while optimizing financial returns. By utilizing a robust technology stack and comprehensive household-level data, Vi Labs employs predictive and personalized engagement strategies. These approaches aim to reduce costs associated with member acquisition and increase the lifetime value of members. Ultimately, Vi Labs' solutions empower health enterprises to improve health outcomes for their members while maximizing overall income.

Shopic

Pre Seed Round in 2016
Shopic is a technology company focused on enhancing the grocery shopping experience for medium and large stores. It has developed a cloud-based platform that integrates artificial intelligence into traditional shopping carts, transforming them into smart carts capable of accurately recognizing products through advanced computer vision. This innovation not only streamlines the shopping journey but also serves as a dynamic retail media channel, offering personalized promotions to customers at the right time. By enabling cashier-less checkout systems, Shopic empowers grocery stores to modernize their operations and improve customer satisfaction.

Upsolver

Seed Round in 2016
Upsolver is a technology company based in Givataim, Israel, founded in 2014. It specializes in providing a cloud-native database platform that enables organizations to manage and analyze streaming data efficiently. By automating pipeline processes and eliminating the need for custom coding or extensive infrastructure maintenance, Upsolver allows users to build continuous data pipelines for their cloud data lakes using SQL. This approach simplifies the integration and structuring of high-volume streaming data, empowering a single developer to oversee all operations without the complexities typically associated with traditional data management. Additionally, Upsolver employs deep learning algorithms to enhance predictive capabilities in areas such as mobile advertising, allowing for real-time assessment of ad impressions based on available data.

Nano Dimension

Post in 2015
Nano Dimension Ltd. is an innovative company based in Ness Ziona, Israel, specializing in additive electronics. The company is recognized for its flagship product, the DragonFly lights-out digital manufacturing system, which enables the production of multilayer circuit boards, radio frequency antennas, sensors, and other conductive geometries through advanced additive manufacturing techniques. Nano Dimension combines cutting-edge technologies, including 3D inkjet printing and nanomaterials, to develop its proprietary conductive and dielectric inks. In addition to its hardware, the company provides software to manage the design and printing process, catering to industries such as defense, automotive, consumer electronics, aerospace, medical devices, and telecommunications. Founded in 2012, Nano Dimension is dedicated to transforming how electronic components are produced, addressing the growing demand for sophisticated IoT and electronic devices.

vBrand

Seed Round in 2015
vBrand Ltd., based in Tel Aviv, Israel, specializes in developing an artificial intelligence data platform tailored for the sports marketing sector. As a subsidiary of eXelate Media Ltd., vBrand operates within the global sponsorship market, which is valued at $60 billion. The company offers tools that enable brands, rights-holders, agencies, and TV broadcasters to effectively track, measure, and plan their sponsorship investments across both television and digital platforms. Its "always-on" AI platform monitors media in near real-time, identifying brand exposure and the contexts of their appearances. By employing advanced image recognition technology and deep learning applications, vBrand's platform captures critical data points, such as audience engagement metrics and placement effectiveness. This comprehensive analysis allows clients to evaluate earned versus paid media, assess monetary value, and optimize their media assets effectively.

Apester

Series A in 2015
Apester Ltd. is a company that specializes in developing online tools for publishers to create engaging interactive content such as polls, surveys, personality tests, and video quizzes. Founded in 2011 and based in Tel Aviv, Israel, Apester's platform offers a zero-code environment that facilitates the creation, distribution, and monetization of visually appealing content experiences. This allows businesses and publishers to better understand their audiences while maximizing their online assets. The company's focus on providing a comprehensive digital experience platform enables users to engage consumers effectively across various channels.

Mapme

Seed Round in 2015
Mapme is an innovative platform that enables organizations and leaders to create interactive maps, allowing them to visualize the interconnected layers of their communities. Founded in 2014 by Ben Lang, Amir Zucker, and Philippe Lang, the platform leverages crowdsourcing to enhance user engagement and facilitate the sharing of geographic information. By assisting companies in crafting maps tailored to specific interests and topics, Mapme fosters an engaging user experience and promotes community involvement. The platform simplifies the process of map creation, enabling organizations to narrate visual stories effectively and connect with their audiences.

Bugatone

Series A in 2015
Bugatone Ltd. is a technology company based in Tel Aviv, Israel, that specializes in developing software designed to enhance audio quality and monitor vital signs while users engage with music or phone calls. Its innovative software transforms standard earphones into multifunctional devices capable of features such as active noise cancellation and biometric sensing. The technology operates similarly to sonar, emitting imperceptible sound waves into the ear canal and interpreting the returning signals. This allows users to not only enjoy improved sound quality but also to track important health metrics such as temperature and pulse, thereby integrating audio experiences with health monitoring.

Gloat

Seed Round in 2015
Gloat is an innovative Internal Talent Marketplace that helps organizations optimize their workforce by connecting employees with suitable internal career opportunities based on their skills and career aspirations. The platform leverages artificial intelligence to provide real-time, personalized career recommendations while maintaining user anonymity. This approach allows individuals to make informed, data-driven career decisions and assists managers in identifying the best candidates for various roles. Gloat is utilized by prominent companies globally, including Unilever, PepsiCo, and HSBC, and operates in over 120 countries, enhancing organizational agility and providing valuable insights into talent management.

Upsolver

Seed Round in 2015
Upsolver is a technology company based in Givataim, Israel, founded in 2014. It specializes in providing a cloud-native database platform that enables organizations to manage and analyze streaming data efficiently. By automating pipeline processes and eliminating the need for custom coding or extensive infrastructure maintenance, Upsolver allows users to build continuous data pipelines for their cloud data lakes using SQL. This approach simplifies the integration and structuring of high-volume streaming data, empowering a single developer to oversee all operations without the complexities typically associated with traditional data management. Additionally, Upsolver employs deep learning algorithms to enhance predictive capabilities in areas such as mobile advertising, allowing for real-time assessment of ad impressions based on available data.

vBrand

Seed Round in 2014
vBrand Ltd., based in Tel Aviv, Israel, specializes in developing an artificial intelligence data platform tailored for the sports marketing sector. As a subsidiary of eXelate Media Ltd., vBrand operates within the global sponsorship market, which is valued at $60 billion. The company offers tools that enable brands, rights-holders, agencies, and TV broadcasters to effectively track, measure, and plan their sponsorship investments across both television and digital platforms. Its "always-on" AI platform monitors media in near real-time, identifying brand exposure and the contexts of their appearances. By employing advanced image recognition technology and deep learning applications, vBrand's platform captures critical data points, such as audience engagement metrics and placement effectiveness. This comprehensive analysis allows clients to evaluate earned versus paid media, assess monetary value, and optimize their media assets effectively.

ciValue

Seed Round in 2014
CiValue is a technology company based in Caesarea, Israel, that provides a marketing collaboration platform tailored for retailers and their suppliers. The platform leverages customer data and insights to enhance collaboration and drive growth in customer spending. By utilizing data science and proprietary algorithms, CiValue offers actionable retail intelligence that helps identify customer segments with significant revenue potential. Its solutions include omnichannel personalization, data monetization, and supplier collaboration, specifically designed for the grocery, drug, and specialty retail sectors. The platform features predefined analytical dashboards and tools for guided targeting, enabling brands to recognize early shopping trends and develop personalized marketing strategies. With a rapid implementation timeline of 6-8 weeks, CiValue provides a self-service solution that allows retailers and suppliers to create targeted offers quickly, ultimately increasing customer revenues and enhancing lifetime value. The company has been acknowledged as a Gartner Cool Vendor in Retail for its effective execution of customer expectations.

SecuredTouch

Seed Round in 2014
SecuredTouch Inc. specializes in developing behavioral biometrics solutions for mobile transactions, aimed at enhancing security and reducing fraud. Founded in 2014 and based in Ramat Gan, Israel, the company offers a range of products including U-NIQUE, which generates unique user profiles by analyzing over 100 behavioral parameters such as finger pressure and touch coordinates; U-MANOBOT, designed to detect malware and fraudulent behavior; and CONTINEW-ID, which provides user access control for devices and applications. SecuredTouch's technology employs machine learning to continuously authenticate users by analyzing dynamic data points, enabling real-time alerts for suspicious activities. Its solutions are implemented by various clients, including major financial institutions, to improve user experience while maintaining robust security measures.
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