West

West is a venture studio based in San Francisco, California, established in 2011. Specializing in designing, building, and launching purpose-driven brands, West enables companies to define and defend their market opportunity with a brand that resonates with consumers. Through their brand studio, they work with startups to deliver results for a combination of fees and equity, while their venture fund selectively invests in their studio clients.

Joanna Rees

Managing Partner

16 past transactions

Gym+Coffee

Venture Round in 2022
Gym+Coffee is an Irish-owned and Irish-designed athleisure clothing company. It aims to create a brand that inspires people to Make Life Richer, as well as a community centered on this passion. It aspires to be a brand that represents this movement, creates new opportunities for people to socialize and exercise, and further promotes this way of life.

Altro (fka Perch)

Series A in 2022
Altro, formerly known as Perch, is a financial technology company founded in 2019 and headquartered in Los Angeles, California. The company has developed a platform that enables users to enhance their credit scores by utilizing their recurring expenses, such as bills and subscriptions, as part of their credit history. Through its free app, Altro allows users to link these payments, helping them to recognize and leverage previously uncounted financial activities to improve their credit standing. Altro aims to empower individuals by making every payment contribute to their financial growth and creditworthiness.

Cor

Series A in 2022
COR helps you implement globally-proven healthy lifestyle practices, then shows you a totally new type of data about how your body responds. Optimize your lifestyle and discover the impact of different daily customs with precise, science-based self-knowledge.

Statespace

Series C in 2021
StateSpace provides performance analytics and a suite of tools for casual gamers and esports athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train.It was founded in 2017 and is headquartered in New York, New York.

VergeSense

Venture Round in 2020
VergeSense Inc. is a technology company based in San Francisco, California, that specializes in workplace analytics through its AI-driven platform. Founded in 2017, the company develops deep learning sensors that capture real-time occupancy data, enabling businesses to optimize their office spaces according to employee needs and expectations. VergeSense offers both wireless and wired sensors, alongside a software platform that analyzes this data, providing insights into space utilization, event detection, and human movement flow. Its services support agile workplace design, portfolio optimization, smart cleaning, and enhanced employee experiences. By integrating its analytics into existing workplace software applications, VergeSense helps organizations reduce real estate costs, improve building operations, and foster environments that enhance productivity and employee retention.

Proxy

Series B in 2020
Proxy is a technology company that specializes in privacy-first, human-centric identity solutions. Founded in 2016 and based in San Francisco, Proxy develops smartphone-enabled digital identity systems that allow users to authenticate and interact with various devices seamlessly. Its primary offerings include Proxy ID, Proxy Health, and Proxy Access, along with advanced hardware designed to facilitate secure and contactless access. Proxy's mission is to empower individuals with a unique identity signal that they own and control, functioning similarly to a universal single-sign-on for the physical world. This technology is utilized by prominent enterprises like Vornado and Cloudflare to provide employees and visitors with frictionless access to secure areas, enhancing personalized experiences in workplace environments. The company's founders, CEO Denis Mars and CTO Simon Ratner, are committed to ensuring that technology serves to improve human experiences rather than complicate them. Proxy's innovative approach has earned it recognition in several prestigious rankings, highlighting its impact on the future of identity management and access solutions.

Remrise

Seed Round in 2019
Remrise, Inc. is a health and wellness company founded in 2018 and headquartered in San Francisco, California. The company specializes in personalized sleep aids that utilize drug-free, plant-based ingredients to enhance sleep quality. Customers begin their experience by taking a quiz that helps identify their specific sleep challenges, allowing Remrise to provide tailored sleep formulas. The key ingredients in these formulas include Reishi, Spine Date Seed, and L-Theanine. Additionally, Remrise offers a user-friendly application for tracking sleep patterns, helping individuals monitor their progress over time. The company focuses on integrating both Eastern and Western herbal traditions to support holistic health and improve overall well-being.

Copia

Seed Round in 2019
Copia operates an online platform that connects businesses with surplus food to those in need. Its real-time matching system streamlines critical connections between donors like restaurants and recipients such as homeless shelters, reducing food waste while addressing hunger.

Kopa

Seed Round in 2019
Founded in 2016, Kopa operates an online real estate platform that connects property owners with renters. It facilitates browsing of furnished rentals, finding compatible housemates, splitting payments, and more.

Torch

Series A in 2019
Torch is a leadership development platform that integrates coaching, software, and feedback to enhance the performance of high achievers. Founded by executive coaches and psychologists, Torch aims to empower leaders in creating high-growth, high-performance cultures by fostering the necessary awareness and skills for effective management and leadership. The platform combines human intelligence with digital technology to facilitate talent development and provide measurable outcomes in personalized leadership growth. By delivering a holistic approach to employee development, Torch enables managers to effectively train their teams and cultivate essential leadership skills at scale.

Katalyst

Seed Round in 2019
Katalyst Merchant Banking, established in 1999, is an investment banking firm specializing in mergers and acquisitions, private placement, public market advisory, valuation, and capital acquisition services. With headquarters in Conshohocken, Pennsylvania, and additional offices in New York City and Vienna, Virginia, the firm also launched a strategic partnership with New World Ventures in 2002.

WOM Protocol

Seed Round in 2018
WOM Protocol is a user-generated marketing channel that leverages an effective form of marketing. The company gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform.

Newfront

Series B in 2018
Newfront is a technology-enabled insurance broker and provider of risk management services that combines brokerage technology with risk analytics and benchmarking to help businesses purchase and manage insurance. The platform supports risk control and claims advocacy, organizes leases, contracts, and related information, assigns brokers to review quotes and coverage options, and assists with renewals, claims, and certificates. It aims to streamline the insurance purchasing process by offering policy options from multiple carriers and providing insight-based recommendations to simplify terms and renewals.

Haiku

Seed Round in 2018
Haiku is a company dedicated to bridging the gap between design and development in software creation. It focuses on fostering collaboration between designers and developers by providing tools that integrate their respective workflows. Haiku's platform allows these professionals to work together seamlessly, using shared version histories and connecting design tools with code editors. This unified approach aims to enhance creativity, efficiency, and the overall quality of software products, particularly in the development of cross-platform mobile applications.

Tentrr

Series A in 2018
Tentrr, Inc. is an online platform founded in 2015 and based in New York that connects private landowners with campers seeking unique outdoor experiences. The company offers over 1,000 ready-to-go campsites across 44 states, facilitating access to camping opportunities in both private and public lands, such as State Parks. Tentrr's platform streamlines the campsite booking process, enabling landowners to easily list their properties while providing campers with a straightforward way to discover and reserve campsites. This innovative approach not only generates income for landowners and local economies but also promotes conservation and outdoor recreation. Reservations can be made directly through Tentrr's website as well as through popular travel sites.

Prelude Fertility

Venture Round in 2017
Prelude Fertility Inc. is a reproductive science and technology company based in Atlanta, Georgia, that operates a network of fertility clinics across the United States. Founded in 2015 by Martin Varsavsky, the company aims to educate individuals about reproductive health and provide comprehensive fertility treatment options. Prelude Fertility offers a variety of services, including fertility preservation, in vitro fertilization (IVF), embryo creation and transfer, genetic screening, and access to the largest frozen donor egg bank in North America. By acquiring Reproductive Biology Associates of Atlanta and My Egg Bank North America in 2016, Prelude has significantly expanded its reach, partnering with institutions like NYU’s Langone Health and Inception Fertility to enhance its offerings. The company's mission is to empower individuals with choices and control over their reproductive futures, ensuring they have the necessary tools and support to achieve their family-building goals.
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