Whoop
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win. The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. It creates a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.
PUSH's mission is to improve human performance through technology. PUSH leverages the same proprietary technology to provide solutions for enterprise customers in professional sports, wellness and military under the PUSH Pro brand, and consumers under the PUSH Athlete brand. PUSH Pro provides coaches and trainers with solutions to remotely schedule, deliver programs, and receive and analyze data from users. PUSH Athlete is designed to combine an engaging connected fitness experience (pro-level coaches, data, community and benchmarking) with traditional equipment (affordable, effective and accessible) by "making dumb equipment smart".
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