Will Ventures

Will Ventures is an early-stage venture capital firm based in Boston, Massachusetts, founded in 2018. The firm focuses on leveraging the influence of sports to drive innovation and identify novel technologies that can scale across various markets. By using sports as a lens, Will Ventures aims to invest in early-stage startups within the consumer, health, and media sectors, recognizing the sports market as a unique proving ground for new ideas. As a Registered Investment Adviser, the firm seeks to facilitate impactful change through its investment strategy.

Ben Gardner

Partner, Head of Portfolio Success

Isaiah Kacyvenski

Co-Founder and Managing Partner

Kristofer Martin

Principal

Kris Martin

Principal

Alexis Nicolia

Investor

Brian Reilly

Co-Founder and Managing Partner

23 past transactions

Ness

Seed Round in 2022
Provider of a wellness card intended to keep customers healthy. The company specializes in creating health cards that earn rewards for healthy purchases and access perks to complement their lifestyle, enabling users to get free sessions at their favorite workout studios and discounts on health and wellness subscriptions.

Player's Health

Series C in 2022
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

Elo Health

Seed Round in 2022
Producer of personalized supplements intended to promote health and wellness. The company offers products that are calibrated for biomarkers and goals and are made using ingredients that are scientifically proven, enabling customers to adopt and stick to a healthy lifestyle.

Candy

Series A in 2021
Candy is a multifaceted company that operates in the digital collectible and confectionery sectors. It develops sports and culture digital assets, providing authentic digital experiences that engage fans and connect them with their interests. Additionally, Candy.com serves as an online retailer catering to the growing demand for bulk, gourmet, and gift confectionery products, offering competitive pricing, expedited shipping, and a unique shopping experience. Furthermore, Candy Digital specializes in non-fungible tokens (NFTs), enabling fans to buy and trade officially licensed tokens related to Major League Baseball. Launched in 2021, this segment of the business was established by notable figures in the industry and reflects Candy's commitment to integrating technology with fan engagement.

Aktivate

Seed Round in 2021
Aktivate provides a SaaS based tecnology platform for K-12 schools to manage and fund scholastic sports. The system features administration and engagement tools to bring together student-athletes, their families, schools, and valued partners.

Armored Things

Series A in 2021
Armored Things Inc. is a Boston-based company that specializes in security management software designed for security agencies. Founded in 2016, it offers the Armored Things Crowd Intelligence Platform, which consolidates data from various sources to enhance operational and security-related decision-making. This platform features analytics, reporting, and visualization tools that provide real-time insights into crowd dynamics and movement within a given space. Additionally, the software automates incident response by connecting with existing devices in venues, such as lights, cameras, locks, and sensors. Armored Things focuses on enhancing safety in large shared environments, including schools, stadiums, and public spaces, by utilizing its predictive incident and emergency response capabilities integrated with IoT and mobile devices.

Liteboxer

Series A in 2021
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Just Women's Sports

Seed Round in 2021
Operator of a sports media platform intended to provide coverage of women's sports. The company's platform offers exclusive podcasts, newsletters, highlights, and post-interviews with the athletes, enabling sports enthusiasts to have access to broad coverage of women's games.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Impact Biosystems

Seed Round in 2021
Impact Biosystems is a developer and creator of adaptive hardware and software solutions for people in the health and fitness space. The company offers hardware connected recovery platform that makes users feel better with custom measurements of their body and make the gamifying and socializing experience adapted to them, thereby enabling athletes of all varieties to uniquely feel better, perform at their peak, and help them live longer. Impact Biosystems' goal is to make athletes of all varieties uniquely feel better, perform at their peak and help them live longer. It was founded in 2020 and is headquartered in Boston, MA.

Breathwrk

Seed Round in 2021
Breathwrk, Inc. is a company that develops a mobile application focused on guided breathing exercises aimed at enhancing mental and physical wellness. Founded in 2019 and based in Venice, California, the Breathwrk app provides users with science-backed techniques designed to alleviate anxiety, improve sleep quality, increase energy levels, and enhance athletic performance. The application offers easy-to-follow breathing exercises that help manage stress, reduce blood pressure, and improve overall mood and focus. By promoting breath work, Breathwrk seeks to address a variety of issues, including sleep disorders, low energy, and racing thoughts, making it a valuable resource for users looking to improve their well-being.

Looped

Seed Round in 2021
Looped is a virtual events platform, powering the future of live entertainment.

Player's Health

Series B in 2021
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

Breathwrk

Seed Round in 2020
Breathwrk, Inc. is a company that develops a mobile application focused on guided breathing exercises aimed at enhancing mental and physical wellness. Founded in 2019 and based in Venice, California, the Breathwrk app provides users with science-backed techniques designed to alleviate anxiety, improve sleep quality, increase energy levels, and enhance athletic performance. The application offers easy-to-follow breathing exercises that help manage stress, reduce blood pressure, and improve overall mood and focus. By promoting breath work, Breathwrk seeks to address a variety of issues, including sleep disorders, low energy, and racing thoughts, making it a valuable resource for users looking to improve their well-being.

Liteboxer

Seed Round in 2020
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Armored Things

Seed Round in 2020
Armored Things Inc. is a Boston-based company that specializes in security management software designed for security agencies. Founded in 2016, it offers the Armored Things Crowd Intelligence Platform, which consolidates data from various sources to enhance operational and security-related decision-making. This platform features analytics, reporting, and visualization tools that provide real-time insights into crowd dynamics and movement within a given space. Additionally, the software automates incident response by connecting with existing devices in venues, such as lights, cameras, locks, and sensors. Armored Things focuses on enhancing safety in large shared environments, including schools, stadiums, and public spaces, by utilizing its predictive incident and emergency response capabilities integrated with IoT and mobile devices.

Retainer Club

Venture Round in 2020
Operator a subscription-based service intended for ordering custom-made, invisible retainers. The company's retainers are made using three-dimensional printing and advanced 3D scanners to create custom-made retainers and are available through annual subscription models, enabling patients to get straight teeth for a lifetime at an affordable price.

FitBiomics

Venture Round in 2020
FitBiomics™ is a sports biotechnology company spinning out of the Wyss Institute for Biologically Inspired Engineering at Harvard University. Fitbiomics utilizes next-generation sequencing to understand what makes elite athletes unique.

Rupie

Venture Round in 2020
Rupie Corp. is a community-driven platform that integrates blockchain technology with video game crowdfunding, incubation, and digital distribution. Founded in 2017 and headquartered in Bend, Oregon, the company connects players, developers, and content creators through a services marketplace focused on video game development, marketing, and distribution. Its platform facilitates collaboration by providing access to shared talent and third-party services for game projects. Additionally, Rupie Corp. offers a Milestone Escrow platform, which includes features such as fund release monitoring and a panic button for crypto and smart contracts. The asset marketplace allows developers to access a variety of resources, including audio, 3D models, and textures, while also providing tools for licensing and payments. Furthermore, the company supports a content bounty system that enables developers to acquire or rent game assets. Overall, Rupie Corp. caters to the video game industry by streamlining the development process and fostering a collaborative environment.

Playfull

Venture Round in 2020
Playfull, Inc. is a Los Angeles-based company that offers a platform designed to reward gamers for their performance in esports games. Since its incorporation in 2014, Playfull has focused on tracking player achievements across various popular titles, providing personalized rewards based on performance metrics. The platform utilizes a proprietary rewards engine that synthesizes gameplay data, demographic information, and redemption patterns to ensure that players receive relevant incentives at optimal times. This approach aims to enhance the gaming experience by recognizing and rewarding players for their accomplishments within the esports community.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Player's Health

Series A in 2019
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.
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