Will Ventures, established in 2018 and based in Boston, Massachusetts, is an early-stage venture capital firm. It invests in innovative, early-stage consumer, health, and media startups, primarily in the United States. The firm uniquely leverages the sports market as a lens to identify scalable technologies in large, adjacent markets.
The Snow League is a prominent organization based in New York City that specializes in hosting global competitions for snowboarding and freestyle skiing. As a leading provider of winter sports events, The Snow League aims to enhance the accessibility and visibility of these sports on an international scale. By organizing high-profile competitions, the league fosters a competitive environment for athletes and promotes the growth of snowboarding and freeskiing as popular winter sports.
Fanstake
Pre Seed Round in 2024
Fanstake helps in organizing player specific programs by pooling funds from fans.
BetHog
Seed Round in 2024
BetHog is a pioneering sportsbook and casino platform that operates using cryptocurrency. It offers a diverse range of games, including innovative variants of crash and mines, as well as player-versus-player options, allowing users to engage with their favorite streamers and influencers.
Youth
Seed Round in 2024
Youth Inc is a digital media network and commerce marketplace focusing solely on youth sport.
Gemini Sports Analytics
Seed Round in 2024
Gemini Sports Analytics specializes in creating a data management platform tailored for sports management. The platform employs artificial intelligence-based predictive analytics tools to assist sports managers in making informed, data-driven decisions. By focusing on athlete welfare and performance enhancement, Gemini Sports Analytics aims to optimize the overall management of sports teams and organizations.
Wondercraft
Seed Round in 2024
Wondercraft is a technology company that specializes in converting written content into audio formats using advanced text-to-speech technology. By transforming blog posts, articles, and essays into podcasts and audiobooks, Wondercraft enhances various creative projects with professional audio capabilities. The platform offers tools that include custom AI script assistants, professional music, video generation, and ultra-realistic AI voices, allowing users to create high-quality listening experiences without the need for traditional recording equipment or software. This innovative approach enables customers to efficiently generate engaging audio content, thereby increasing traffic and engagement for their projects.
Sunnyside
Series A in 2023
Sunnyside is a developer of an alcohol tracking application aimed at helping individuals cultivate healthier drinking habits. The app creates personalized plans based on users' current drinking patterns and personal goals. It also sends daily reminders via text messages to assist users in setting and maintaining limits on their alcohol consumption. By encouraging users to reduce their weekly drink intake, the application promotes benefits such as better sleep, improved diet, financial savings, and an overall enhanced sense of well-being.
Aktivate
Series A in 2023
Aktivate offers a technology platform designed for K-12 schools to effectively manage and fund scholastic sports. This SaaS-based solution provides administrative and engagement tools that connect student-athletes, their families, schools, and partners, fostering a supportive sports community. The platform assists athletic directors, coaches, and parents by providing essential resources and reducing financial barriers that often hinder student participation in sports and other school activities. By transitioning various transactions from offline processes to a streamlined digital experience, Aktivate empowers students to maximize their potential through athletics, ensuring broader access to the positive benefits of sports involvement.
Fanki
Seed Round in 2023
Fanki operates a digital platform that connects sports fans with sports organizations, offering a range of products and services designed to enhance the overall fan experience. The platform includes a digital wallet and personalized Mastercard, as well as loyalty programs that provide fans with exclusive perks and experiences. In addition, Fanki has developed a blockchain application tailored for the sports industry, which facilitates new revenue streams for sports organizations. This ecosystem enables federations, leagues, and sports clubs to leverage mobile applications, digital properties, cryptocurrencies, and non-fungible tokens to create additional income sources while fostering deeper connections with their fan base.
Birches Health
Seed Round in 2023
Birches Health specializes in online counseling services aimed at individuals facing behavioral and process addictions, particularly gambling addiction. The organization provides a range of support options, including access to licensed gambling counselors and various insurance alternatives. Its services are designed to ensure confidentiality and affordability, incorporating sliding scale coverage to make treatment accessible to a wider audience. Through its offerings, Birches Health seeks to empower clients to overcome their challenges and lead fulfilling lives.
Jump
Series A in 2023
Jump is a technology platform that focuses on enhancing the fan experience while creating new revenue streams for sports teams. The platform offers a comprehensive suite of services that includes ticketing, e-commerce, content, and event experiences. Key features include dynamic ticketing, which allows fans to pay for the option to move to better available seats during live events. By personalizing interactions and optimizing engagement, Jump aims to transform how fans experience sports and entertainment, resulting in memorable moments and increased financial opportunities for teams.
Mighty Health
Series A in 2023
Mighty Technologies, Inc. is a company focused on developing a wellness application specifically designed for older adults, particularly those dealing with joint issues or other health challenges. Incorporated in 2018 and based in San Francisco, the company provides a personalized platform that connects users with coaches to foster the development of healthy habits related to nutrition and lifestyle. The application serves as a comprehensive resource, offering customizable exercise programs, nutrition guidance, and holistic health support. Additionally, it features a motivational community aimed at encouraging users to achieve their health goals through personal training and wellness coaching.
Elo Health
Series A in 2023
Elo Health is a provider of personalized nutrition services that focus on promoting health and wellness through tailored supplements. The company utilizes biomarkers, artificial intelligence, and expert guidance to create nutrition solutions that cater to individual needs. By analyzing blood tests, activity data, and offering one-on-one support from dietitians, Elo Health identifies and addresses nutrient gaps specific to each customer. Its Smart Nutrition products are designed based on scientifically proven ingredients, enabling users to adopt and maintain healthier lifestyles effectively.
National Cycling League
Seed Round in 2022
The National Cycling League (NCL) is an innovative professional sports league that focuses on cycling events. It distinguishes itself by utilizing proprietary technology to provide real-time metrics on athletes' speed, performance, and health. Committed to principles such as diversity, gender equity, sustainability, and community investment, the NCL organizes a series of criteria-style races that take place both in physical locations and in the metaverse. This dual approach allows professional cyclists to engage in competitions and earn rewards based on their performance. Through its unique blend of technology and community-focused values, the NCL aims to redefine the cycling experience for both participants and fans.
Street FC
Seed Round in 2022
Street FC is a football club founded in 2018 and based in New York, dedicated to making soccer accessible to a broad audience. The organization focuses on connecting a community of players both online and offline by facilitating fast-paced street soccer games on hard surfaces. This approach enables individuals of various ages and skill levels to participate, fostering a sense of community and encouraging engagement in the sport.
Ness
Seed Round in 2022
Ness builds a credit card-first wedge into healthcare. It allows its user to earn rewards for healthy purchases and access exclusive perks to complement their lifestyle. It was established in 2021 and is based in New York, United States.
Player’s Health
Series C in 2022
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.
Elo Health
Seed Round in 2022
Elo Health is a provider of personalized nutrition services that focus on promoting health and wellness through tailored supplements. The company utilizes biomarkers, artificial intelligence, and expert guidance to create nutrition solutions that cater to individual needs. By analyzing blood tests, activity data, and offering one-on-one support from dietitians, Elo Health identifies and addresses nutrient gaps specific to each customer. Its Smart Nutrition products are designed based on scientifically proven ingredients, enabling users to adopt and maintain healthier lifestyles effectively.
Candy
Series A in 2021
Candy Digital is a rapidly growing company specializing in the creation and distribution of officially licensed non-fungible tokens (NFTs) and digital collectibles. Founded in 2021 by a group including Fanatics, Michael Rubin, Mike Novogratz, and Gary Vaynerchuk, Candy Digital aims to engage fans by providing authentic digital assets that connect them with their interests in sports, art, entertainment, and music. The company operates an NFT ecosystem platform that allows users to purchase, trade, and share these collectibles, ensuring a secure and scalable experience. Under the leadership of CEO Scott Lawin, Candy collaborates with athletes, artists, and content owners to produce unique digital offerings, enhancing the way fans interact with their passions through innovative digital assets.
Aktivate
Seed Round in 2021
Aktivate offers a technology platform designed for K-12 schools to effectively manage and fund scholastic sports. This SaaS-based solution provides administrative and engagement tools that connect student-athletes, their families, schools, and partners, fostering a supportive sports community. The platform assists athletic directors, coaches, and parents by providing essential resources and reducing financial barriers that often hinder student participation in sports and other school activities. By transitioning various transactions from offline processes to a streamlined digital experience, Aktivate empowers students to maximize their potential through athletics, ensuring broader access to the positive benefits of sports involvement.
Lambent
Series A in 2021
Lambent is a Boston-based software company that focuses on enhancing data-driven decision-making in real estate. Through its Lambent Spaces platform, the company provides insights into occupancy analytics and utilization trends by utilizing existing data sources like Wi-Fi. This platform enables real estate professionals in corporate and higher education settings to optimize their use of available spaces. By offering powerful insights into workplace utilization, planning, scheduling, and maintenance, Lambent serves as an effective alternative to more expensive and invasive solutions. The platform allows clients to quickly implement improvements while significantly reducing costs, ultimately facilitating better service and operational efficiency.
Liteboxer
Series A in 2021
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.
Just Women's Sports
Seed Round in 2021
Just Women's Sports is a media platform dedicated to the coverage of women's sports. It provides a variety of content, including exclusive podcasts, newsletters, highlights, and post-interviews with athletes. By offering this range of media, Just Women's Sports aims to enhance the visibility of women's sports and provide sports enthusiasts with comprehensive access to women's games. Through its focus on editorial content and social media engagement, the platform seeks to promote awareness and appreciation for female athletes and their achievements.
Jock MKT
Series A in 2021
Jock MKT is a fantasy gaming platform that allows users to engage in real-time trading of athlete shares, enabling them to capitalize on their knowledge of sports to earn money during games. The platform facilitates live trading games for daily fantasy sports, where users can buy and sell shares of athletes as prices fluctuate based on trading activity. This dynamic system allows for in-game trading among friends and provides analytical tools to enhance user experience. Jock MKT also manages registrations and payment processing, ensuring a seamless experience for users as they create teams and participate in tournaments.
Impact Biosystems
Seed Round in 2021
Impact Biosystems develops hardware and software solutions for people in the health and fitness space. They provide hardware-connected recovery platforms that provide users with custom measurements of their bodies and enhance the gamifying and socializing experience.
Breathwrk
Seed Round in 2021
Breathwrk, Inc. is a company that develops a mobile application focused on guided breathing exercises aimed at enhancing mental and physical wellness. Founded in 2019 and based in Venice, California, the Breathwrk app provides users with science-backed techniques designed to alleviate anxiety, improve sleep quality, increase energy levels, and enhance athletic performance. The application offers easy-to-follow breathing exercises that help manage stress, reduce blood pressure, and improve overall mood and focus. By promoting breath work, Breathwrk seeks to address a variety of issues, including sleep disorders, low energy, and racing thoughts, making it a valuable resource for users looking to improve their well-being.
Looped
Seed Round in 2021
Looped is a virtual events platform that connects fans with their favorite celebrities through live interactions. The platform provides a virtual venue for one-on-one video chats and meet-and-greet sessions, allowing users to engage directly with musicians, actors, athletes, and other public figures. This innovative approach to live entertainment enables fans to ask questions, share stories, and capture memorable moments with their idols, making the experience both personal and interactive.
Player’s Health
Series B in 2021
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.
The Skills
Seed Round in 2020
The Skills is an online platform dedicated to sports education, connecting athletes with learners through video-based courses. It features instructors who are accomplished professionals in their respective sports, offering technical advice and insights to enhance the educational experience. The platform aims to overcome geographic and economic barriers, making high-quality coaching more accessible and affordable for all learners. By facilitating the transfer of knowledge from experienced athletes, The Skills enriches the community and empowers individuals to improve their skills in a flexible and convenient manner.
Breathwrk
Seed Round in 2020
Breathwrk, Inc. is a company that develops a mobile application focused on guided breathing exercises aimed at enhancing mental and physical wellness. Founded in 2019 and based in Venice, California, the Breathwrk app provides users with science-backed techniques designed to alleviate anxiety, improve sleep quality, increase energy levels, and enhance athletic performance. The application offers easy-to-follow breathing exercises that help manage stress, reduce blood pressure, and improve overall mood and focus. By promoting breath work, Breathwrk seeks to address a variety of issues, including sleep disorders, low energy, and racing thoughts, making it a valuable resource for users looking to improve their well-being.
Liteboxer
Seed Round in 2020
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.
Lambent
Seed Round in 2020
Lambent is a Boston-based software company that focuses on enhancing data-driven decision-making in real estate. Through its Lambent Spaces platform, the company provides insights into occupancy analytics and utilization trends by utilizing existing data sources like Wi-Fi. This platform enables real estate professionals in corporate and higher education settings to optimize their use of available spaces. By offering powerful insights into workplace utilization, planning, scheduling, and maintenance, Lambent serves as an effective alternative to more expensive and invasive solutions. The platform allows clients to quickly implement improvements while significantly reducing costs, ultimately facilitating better service and operational efficiency.
MouthGuard Club
Venture Round in 2020
Mouthguard Club is a custom sports mouthguard manufacturer and seller. Their mouthguard has four levels of customization that include a 3D scan for an accurate model of teeth, thickness-based customization, base color customization, and graphic design including logos, player names, player numbers, and style.
Retainer Club
Venture Round in 2020
Retainer Club is a healthcare company that specializes in the manufacturing of custom 3D printed retainers, mouth guards, and night guards. Utilizing advanced 3D scanning technology, the company designs personalized retainers tailored to individual dental needs. Through an annual subscription model, Retainer Club offers patients an accessible and affordable way to achieve and maintain straight teeth over a lifetime. This innovative approach not only simplifies the process of obtaining dental retainers but also ensures that patients receive high-quality, custom solutions for their oral health.
Rupie
Venture Round in 2020
Rupie is an AI-driven platform that specializes in connecting talent with gig opportunities in the video game industry. It serves both individuals and studios by providing access to vetted talent and projects, as well as offering accurate cost and time projections. The platform simplifies project negotiation and coordination, allowing users to focus on game creation rather than administrative tasks. Rupie enhances the recruitment process by filtering industry insights and qualifications, enabling game studios and related organizations to source skilled professionals efficiently and affordably. Through its community-focused approach, Rupie aims to streamline talent acquisition and foster collaboration within the gaming sector.
Playfull
Venture Round in 2020
Playfull, Inc. is a company based in Los Angeles, California, that offers a platform designed to reward gamers for their performance in esports games. Founded in 2014, the platform tracks player achievements across various popular games, providing personalized rewards based on their performance. By analyzing gameplay, demographic, and redemption data, Playfull has developed a proprietary rewards engine that ensures players receive relevant and timely rewards for their accomplishments. This innovative approach not only enhances the gaming experience for players but also helps businesses attract users by incentivizing engagement through meaningful rewards.
Jock MKT
Venture Round in 2019
Jock MKT is a fantasy gaming platform that allows users to engage in real-time trading of athlete shares, enabling them to capitalize on their knowledge of sports to earn money during games. The platform facilitates live trading games for daily fantasy sports, where users can buy and sell shares of athletes as prices fluctuate based on trading activity. This dynamic system allows for in-game trading among friends and provides analytical tools to enhance user experience. Jock MKT also manages registrations and payment processing, ensuring a seamless experience for users as they create teams and participate in tournaments.
Player’s Health
Series A in 2019
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.
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