Will Ventures

Will Ventures, established in 2018 and based in Boston, Massachusetts, is an early-stage venture capital firm. It invests in innovative, early-stage consumer, health, and media startups, primarily in the United States. The firm uniquely leverages the sports market as a lens to identify scalable technologies in large, adjacent markets.

Ben Gardner

Partner, Head of Portfolio Success

Kristofer Martin

Principal

Kris Martin

Principal

Alexis Nicolia

Investor and Director of Fund Operations

Brian Reilly

Co-Founder and Managing Partner

39 past transactions

The Snow League

Venture Round in 2025
The Snow League is a New York City-based organization that specializes in organizing winter sports events, specifically focusing on snowboarding and freestyle skiing competitions. As the premier global league for these sports, it aims to enhance the accessibility and visibility of winter sports, fostering greater participation and engagement among athletes and fans alike. By providing a structured platform for competition, The Snow League contributes to the growth and development of winter sports on an international scale.

Fanstake

Pre Seed Round in 2024
Fanstake helps in organizing player specific programs by pooling funds from fans.

BetHog

Seed Round in 2024
BetHog is a pioneering sportsbook and casino platform that operates using cryptocurrency. It offers a diverse range of games, including innovative variants of crash and mines, as well as player-versus-player games, allowing users to engage with their favorite streamers and influencers.

Youth

Seed Round in 2024
Youth Inc is a digital media network and commerce marketplace focusing solely on youth sport.

Gemini Sports Analytics

Seed Round in 2024
Gemini Sports Analytics is a company that focuses on developing a data management platform tailored for the sports management industry. The platform employs artificial intelligence-based predictive analytics tools, which assist sports managers in making informed, data-driven decisions. By utilizing these advanced analytics, Gemini Sports Analytics aims to improve athlete welfare and enhance overall athletic performance. Through its innovative approach, the company seeks to address the unique challenges faced by sports managers, positioning itself as a valuable resource in the evolving landscape of sports management.

Wondercraft

Seed Round in 2024
Wondercraft is a technology company that specializes in converting written content into high-quality audio formats using advanced text-to-speech technology. By transforming blog posts, articles, and essays into engaging podcasts, audiobooks, and marketing campaigns, Wondercraft enhances creative projects with professional audio experiences. The company provides users with a range of tools, including custom AI script assistants and ultra-realistic AI voices, allowing for the generation of studio-quality audio without the need for traditional recording equipment. This innovative platform not only facilitates the creation of captivating audio content but also helps users increase audience engagement and drive traffic to their digital platforms.

Sunnyside

Series A in 2023
Sunnyside is a company that develops an alcohol tracking application aimed at helping individuals cultivate healthier drinking habits. The app provides users with a personalized plan tailored to their existing drinking behaviors and specific goals. It includes features such as daily text reminders to encourage users to monitor and limit their alcohol consumption. By utilizing this app, users can experience benefits such as reduced weekly alcohol intake, improved sleep quality, enhanced dietary choices, financial savings, and an overall increase in well-being.

Aktivate

Series A in 2023
Aktivate is a company that offers a software as a service (SaaS) technology platform designed to support K-12 schools in managing and funding scholastic sports programs. The platform includes administrative tools and engagement features that connect student-athletes, their families, schools, and partners. It provides resources for athletic directors, coaches, and parents, aiming to help students maximize their potential through sports while reducing financial barriers to participation. By facilitating transactions that are typically offline with a streamlined digital experience, Aktivate supports the broader sports community.

Fanki

Seed Round in 2023
Fanki is a developer of a blockchain application tailored for the sports industry, focused on enhancing the fan experience both inside stadiums and remotely. The company has created a comprehensive digital ecosystem that connects sports fans with sports organizations, offering a wide array of products and services. These include a digital wallet, a personalized Mastercard, loyalty programs, and unique perks and experiences. Fanki's platform not only facilitates transactions but also introduces new revenue streams for sports organizations through the use of cryptocurrencies and non-fungible tokens. By enabling federations, leagues, and sports clubs to engage with their fans more deeply, Fanki helps to foster a stronger relationship between sports entities and their supporters.

Birches Health

Seed Round in 2023
Birches Health is a company that focuses on providing therapy and support for individuals facing behavioral and process addictions, particularly gambling addiction. It offers a range of online counseling services designed to assist clients in overcoming their challenges and improving their quality of life. The company employs licensed gambling counselors and provides various insurance options, including sliding scale coverage, to ensure that treatment is accessible and affordable. With a commitment to confidentiality, Birches Health aims to create a safe environment for patients to seek help and regain control over their lives.

Jump

Series A in 2023
Jump is a technology platform that focuses on enhancing the fan experience while generating new revenue opportunities for sports teams. The company offers an end-to-end solution that encompasses various services, including ticketing, e-commerce, content, and event experiences. Notable features of the platform include dynamic ticketing, which allows fans to pay for upgraded seating during live events, thereby enhancing their overall enjoyment. By personalizing interactions and improving the way fans engage with events, Jump aims to create memorable experiences while supporting teams in maximizing their revenue potential.

Mighty Health

Series A in 2023
Mighty Technologies, Inc. is a company focused on developing a wellness application specifically designed for older adults, particularly those dealing with joint issues or other health challenges. Incorporated in 2018 and based in San Francisco, the company provides a personalized platform that connects users with coaches to foster the development of healthy habits related to nutrition and lifestyle. The application serves as a comprehensive resource, offering customizable exercise programs, nutrition guidance, and holistic health support. Additionally, it features a motivational community aimed at encouraging users to achieve their health goals through personal training and wellness coaching.

Elo Health

Series A in 2023
Elo Health is a company that specializes in personalized nutrition services aimed at promoting optimal health and wellness through the use of biomarkers. By leveraging artificial intelligence and expert guidance, Elo Health creates tailored supplements specifically calibrated to meet individual needs. The company identifies and addresses nutrient gaps by analyzing blood test results, activity data, and providing one-on-one support from dietitians. This approach ensures that customers receive scientifically proven ingredients, empowering them to adopt and maintain healthier lifestyles effectively.

National Cycling League

Seed Round in 2022
The National Cycling League (NCL) is an innovative professional sports league that integrates advanced technology to enhance the cycling experience for fans and athletes alike. By utilizing patented technology to monitor athletes' speed, performance, and health in real-time, NCL provides a unique and engaging platform for competitive cycling. The league is committed to promoting diversity, gender equity, and sustainability within the sport, as well as fostering community investment. NCL features a series of criteria-style races that take place in both physical and virtual environments, allowing professional cyclists to compete and earn rewards based on their performance. Through its forward-thinking approach, the National Cycling League aims to redefine the landscape of professional cycling and attract a broader audience.

Street FC

Seed Round in 2022
Street FC is a football club founded in 2018 and headquartered in New York, with the mission of making soccer accessible to a diverse range of participants. The company focuses on connecting a community of players both online and offline by organizing fast-paced street soccer games on hard surfaces. This inclusive approach enables individuals of all ages and skill levels to engage in the sport, fostering a sense of community and promoting active lifestyles.

Ness

Seed Round in 2022
Ness builds a credit card-first wedge into healthcare. It allows its user to earn rewards for healthy purchases and access exclusive perks to complement their lifestyle. It was established in 2021 and is based in New York, United States.

Player’s Health

Series C in 2022
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

Elo Health

Seed Round in 2022
Elo Health is a company that specializes in personalized nutrition services aimed at promoting optimal health and wellness through the use of biomarkers. By leveraging artificial intelligence and expert guidance, Elo Health creates tailored supplements specifically calibrated to meet individual needs. The company identifies and addresses nutrient gaps by analyzing blood test results, activity data, and providing one-on-one support from dietitians. This approach ensures that customers receive scientifically proven ingredients, empowering them to adopt and maintain healthier lifestyles effectively.

Candy

Series A in 2021
Candy Digital is a rapidly growing company specializing in the creation and distribution of officially licensed non-fungible tokens (NFTs) and digital collectibles. Founded in 2021 by a group including Fanatics, Michael Rubin, Mike Novogratz, and Gary Vaynerchuk, Candy Digital aims to engage fans by providing authentic digital assets that connect them with their interests in sports, art, entertainment, and music. The company operates an NFT ecosystem platform that allows users to purchase, trade, and share these collectibles, ensuring a secure and scalable experience. Under the leadership of CEO Scott Lawin, Candy collaborates with athletes, artists, and content owners to produce unique digital offerings, enhancing the way fans interact with their passions through innovative digital assets.

Aktivate

Seed Round in 2021
Aktivate is a company that offers a software as a service (SaaS) technology platform designed to support K-12 schools in managing and funding scholastic sports programs. The platform includes administrative tools and engagement features that connect student-athletes, their families, schools, and partners. It provides resources for athletic directors, coaches, and parents, aiming to help students maximize their potential through sports while reducing financial barriers to participation. By facilitating transactions that are typically offline with a streamlined digital experience, Aktivate supports the broader sports community.

Lambent

Series A in 2021
Lambent is a Boston-based software company specializing in data-driven solutions for real estate decision-making. Its flagship product, the Lambent Spaces platform, utilizes artificial intelligence to provide insights into occupancy analytics and space utilization trends by tapping into existing data sources, such as Wi-Fi networks. This approach allows real estate professionals in corporate and higher education sectors to optimize the use of their facilities without the need for intrusive and costly sensor installations. By offering actionable intelligence, Lambent enables clients to enhance their workplace planning, scheduling, and maintenance while driving significant cost reductions. The platform assists organizations in anticipating changes and making informed decisions to improve service, operations, staffing, and security.

Liteboxer

Series A in 2021
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Just Women's Sports

Seed Round in 2021
Just Women's Sports is a sports media platform dedicated to providing comprehensive coverage of women's sports. The company offers a range of content, including exclusive podcasts, newsletters, and highlights, as well as post-interviews with athletes. By focusing on women's games, Just Women's Sports aims to engage sports enthusiasts and promote greater visibility and recognition for female athletes. Through its diverse media offerings, the platform seeks to elevate the conversation around women's sports and foster a dedicated community of fans.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform that enables users to engage in real-time trading of athlete shares during live sports events. The company offers an online sports betting application tailored for daily fantasy sports, where users can buy and sell shares of favored players while competing against friends for real money. Prices for these shares fluctuate in real time based on user activity and trade offers, providing a dynamic and engaging experience. Additionally, Jock MKT facilitates team creation, registration, and payment management, allowing users to immerse themselves fully in the competitive landscape of fantasy sports.

Impact Biosystems

Seed Round in 2021
Impact Biosystems develops hardware and software solutions for people in the health and fitness space. They provide hardware-connected recovery platforms that provide users with custom measurements of their bodies and enhance the gamifying and socializing experience.

Breathwrk

Seed Round in 2021
Breathwrk, Inc. is a company based in Venice, California, that specializes in developing a mobile application focused on guided breathing exercises. Founded in 2019, the Breathwrk app offers science-backed techniques designed to enhance mental and physical wellness. Users can access a variety of easy-to-follow exercises aimed at alleviating anxiety, promoting better sleep, increasing energy levels, and improving mood. The application also addresses issues related to athletic performance, stress management, and mental clarity, making it a versatile tool for individuals seeking to improve their overall well-being. Through its innovative approach to breath work, Breathwrk empowers users to take control of their mental and physical health.

Looped

Seed Round in 2021
Looped operates a social media platform that facilitates direct interactions between fans and their favorite celebrities via live video chats, photo opportunities, and Q&A sessions in a virtual venue setting.

Player’s Health

Series B in 2021
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

The Skills

Seed Round in 2020
The Skills is an online sports education platform that connects expert athletes with learners through video-based courses. The platform features instructors who are distinguished figures in their respective sports, providing high-quality education accessible to a wide audience. By addressing geographic and economic barriers, The Skills enhances the affordability and availability of sports education, enabling individuals to upgrade their skills conveniently and flexibly. The company emphasizes the importance of knowledge transfer, fostering a community where insights from seasoned professionals can benefit aspiring athletes. This approach aims to amplify diverse voices within the sports community, enriching the learning experience and adding value for all participants.

Breathwrk

Seed Round in 2020
Breathwrk, Inc. is a company based in Venice, California, that specializes in developing a mobile application focused on guided breathing exercises. Founded in 2019, the Breathwrk app offers science-backed techniques designed to enhance mental and physical wellness. Users can access a variety of easy-to-follow exercises aimed at alleviating anxiety, promoting better sleep, increasing energy levels, and improving mood. The application also addresses issues related to athletic performance, stress management, and mental clarity, making it a versatile tool for individuals seeking to improve their overall well-being. Through its innovative approach to breath work, Breathwrk empowers users to take control of their mental and physical health.

Liteboxer

Seed Round in 2020
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Lambent

Seed Round in 2020
Lambent is a Boston-based software company specializing in data-driven solutions for real estate decision-making. Its flagship product, the Lambent Spaces platform, utilizes artificial intelligence to provide insights into occupancy analytics and space utilization trends by tapping into existing data sources, such as Wi-Fi networks. This approach allows real estate professionals in corporate and higher education sectors to optimize the use of their facilities without the need for intrusive and costly sensor installations. By offering actionable intelligence, Lambent enables clients to enhance their workplace planning, scheduling, and maintenance while driving significant cost reductions. The platform assists organizations in anticipating changes and making informed decisions to improve service, operations, staffing, and security.

MouthGuard Club

Venture Round in 2020
Mouthguard Club is a custom sports mouthguard manufacturer and seller. Their mouthguard has four levels of customization that include a 3D scan for an accurate model of teeth, thickness-based customization, base color customization, and graphic design including logos, player names, player numbers, and style.

Retainer Club

Venture Round in 2020
Retainer Club is a healthcare business specializing in the manufacture of customized oral appliances. It produces 3D printed custom retainers, mouth guards, and night guards using advanced 3D scanning technology. The company operates on a subscription-based model, offering annual plans that provide customers with lifelong access to straight teeth at an affordable price point.

Rupie

Venture Round in 2020
Rupie is an AI-driven talent-gig matching platform specifically designed for the video game industry. The company focuses on connecting individuals and studios with vetted talent and projects, streamlining the recruitment process for game development. By providing accurate cost and time projections, Rupie enhances decision-making for game studios and related organizations, enabling them to source highly skilled professionals efficiently. Additionally, Rupie takes care of administrative tasks, allowing clients to concentrate on creating exceptional gaming experiences. Through its community-focused approach, Rupie aims to facilitate project negotiations and coordination, ultimately supporting the growth of the gaming sector.

Playfull

Venture Round in 2020
Playfull, Inc. is a gaming company based in Los Angeles, California, founded in 2014. It operates a platform that rewards gamers for their performance in popular esports games. By tracking gameplay, demographic, and redemption data, Playfull's proprietary rewards engine personalizes the rewards offered to players based on their achievements and wins. This approach not only enhances the gaming experience but also provides value to businesses looking to engage users by incentivizing gameplay. Through its innovative technology, Playfull aims to motivate gamers and foster a rewarding gaming environment.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform that enables users to engage in real-time trading of athlete shares during live sports events. The company offers an online sports betting application tailored for daily fantasy sports, where users can buy and sell shares of favored players while competing against friends for real money. Prices for these shares fluctuate in real time based on user activity and trade offers, providing a dynamic and engaging experience. Additionally, Jock MKT facilitates team creation, registration, and payment management, allowing users to immerse themselves fully in the competitive landscape of fantasy sports.

Player’s Health

Series A in 2019
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.
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