Will Ventures

Will Ventures is an early-stage venture capital firm that leverages the power of sport to change the world. The reach, demands and allure of the sports market make it an ideal proving ground for innovations that will scale beyond the category. That’s why Will Ventures is the first venture firm to use sports as a lens to identify novel technologies in large, adjacent markets.

Isaiah Kacyvenski

Co-Founder, Managing Partner

Kris Martin

Principal

Alexis Nicolia

Investor, Director of Fund Operations

Brian Reilly

Co-Founder, Managing Partner

23 past transactions

Player’s Health

Series C in 2022
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.

Candy

Series A in 2021
Candy is a multifaceted company that operates in the digital collectible and confectionery sectors. It develops sports and culture digital assets, providing authentic digital experiences that engage fans and connect them with their interests. Additionally, Candy.com serves as an online retailer catering to the growing demand for bulk, gourmet, and gift confectionery products, offering competitive pricing, expedited shipping, and a unique shopping experience. Furthermore, Candy Digital specializes in non-fungible tokens (NFTs), enabling fans to buy and trade officially licensed tokens related to Major League Baseball. Launched in 2021, this segment of the business was established by notable figures in the industry and reflects Candy's commitment to integrating technology with fan engagement.

Aktivate

Seed Round in 2021
Aktivate provides a SaaS based tecnology platform for K-12 schools to manage and fund scholastic sports. The system features administration and engagement tools to bring together student-athletes, their families, schools, and valued partners.

Armored Things

Series A in 2021
Armored Things Inc. is a Boston-based company that specializes in security management software designed for security agencies. Founded in 2016, it offers the Armored Things Crowd Intelligence Platform, which consolidates data from various sources to enhance operational and security-related decision-making. This platform features analytics, reporting, and visualization tools that provide real-time insights into crowd dynamics and movement within a given space. Additionally, the software automates incident response by connecting with existing devices in venues, such as lights, cameras, locks, and sensors. Armored Things focuses on enhancing safety in large shared environments, including schools, stadiums, and public spaces, by utilizing its predictive incident and emergency response capabilities integrated with IoT and mobile devices.

Liteboxer

Series A in 2021
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Impact Biosystems

Seed Round in 2021
Impact Biosystems is a developer and creator of adaptive hardware and software solutions for people in the health and fitness space. The company offers hardware connected recovery platform that makes users feel better with custom measurements of their body and make the gamifying and socializing experience adapted to them, thereby enabling athletes of all varieties to uniquely feel better, perform at their peak, and help them live longer. Impact Biosystems' goal is to make athletes of all varieties uniquely feel better, perform at their peak and help them live longer. It was founded in 2020 and is headquartered in Boston, MA.

Breathwrk

Seed Round in 2021
Breathwrk, Inc. is a company that develops a mobile application focused on guided breathing exercises aimed at enhancing mental and physical wellness. Founded in 2019 and based in Venice, California, the Breathwrk app provides users with science-backed techniques designed to alleviate anxiety, improve sleep quality, increase energy levels, and enhance athletic performance. The application offers easy-to-follow breathing exercises that help manage stress, reduce blood pressure, and improve overall mood and focus. By promoting breath work, Breathwrk seeks to address a variety of issues, including sleep disorders, low energy, and racing thoughts, making it a valuable resource for users looking to improve their well-being.

Looped

Seed Round in 2021
Looped is a virtual events platform, powering the future of live entertainment.

Player’s Health

Series B in 2021
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.

Breathwrk

Seed Round in 2020
Breathwrk, Inc. is a company that develops a mobile application focused on guided breathing exercises aimed at enhancing mental and physical wellness. Founded in 2019 and based in Venice, California, the Breathwrk app provides users with science-backed techniques designed to alleviate anxiety, improve sleep quality, increase energy levels, and enhance athletic performance. The application offers easy-to-follow breathing exercises that help manage stress, reduce blood pressure, and improve overall mood and focus. By promoting breath work, Breathwrk seeks to address a variety of issues, including sleep disorders, low energy, and racing thoughts, making it a valuable resource for users looking to improve their well-being.

Liteboxer

Seed Round in 2020
Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Armored Things

Seed Round in 2020
Armored Things Inc. is a Boston-based company that specializes in security management software designed for security agencies. Founded in 2016, it offers the Armored Things Crowd Intelligence Platform, which consolidates data from various sources to enhance operational and security-related decision-making. This platform features analytics, reporting, and visualization tools that provide real-time insights into crowd dynamics and movement within a given space. Additionally, the software automates incident response by connecting with existing devices in venues, such as lights, cameras, locks, and sensors. Armored Things focuses on enhancing safety in large shared environments, including schools, stadiums, and public spaces, by utilizing its predictive incident and emergency response capabilities integrated with IoT and mobile devices.

Retainer Club

Venture Round in 2020
Operator a subscription-based service intended for ordering custom-made, invisible retainers. The company's retainers are made using three-dimensional printing and advanced 3D scanners to create custom-made retainers and are available through annual subscription models, enabling patients to get straight teeth for a lifetime at an affordable price.

Fitbiomics

Venture Round in 2020
FitBiomics™ is a sports biotechnology company spinning out of the Wyss Institute for Biologically Inspired Engineering at Harvard University. Fitbiomics utilizes next-generation sequencing to understand what makes elite athletes unique.

Rupie Corp.

Venture Round in 2020
Rupie Corp. is a community-driven platform that integrates blockchain technology with video game crowdfunding, incubation, and digital distribution. Founded in 2017 and headquartered in Bend, Oregon, the company connects players, developers, and content creators through a services marketplace focused on video game development, marketing, and distribution. Its platform facilitates collaboration by providing access to shared talent and third-party services for game projects. Additionally, Rupie Corp. offers a Milestone Escrow platform, which includes features such as fund release monitoring and a panic button for crypto and smart contracts. The asset marketplace allows developers to access a variety of resources, including audio, 3D models, and textures, while also providing tools for licensing and payments. Furthermore, the company supports a content bounty system that enables developers to acquire or rent game assets. Overall, Rupie Corp. caters to the video game industry by streamlining the development process and fostering a collaborative environment.

Playfull

Venture Round in 2020
Playfull tracks a gamer’s performance across several popular Esports games and sends them personalized, relevant rewards for meaningful achievements and wins. Playfull synthesizes gameplay data, demographic data, and redemption data to train a proprietary rewards engine to deliver the perfect reward to players at the perfect moment.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Player’s Health

Series A in 2019
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.