Will Ventures

Will Ventures is an early-stage venture capital firm that leverages the power of sport to change the world. The reach, demands and allure of the sports market make it an ideal proving ground for innovations that will scale beyond the category. That’s why Will Ventures is the first venture firm to use sports as a lens to identify novel technologies in large, adjacent markets.

Kristofer Martin

Principal

34 past transactions

The Snow League

Venture Round in 2025
The Snow League is a New York City-based organization that specializes in organizing winter sports events, specifically focusing on snowboarding and freestyle skiing competitions. As the premier global league for these sports, it aims to enhance the accessibility and visibility of winter sports, fostering greater participation and engagement among athletes and fans alike. By providing a structured platform for competition, The Snow League contributes to the growth and development of winter sports on an international scale.

Fanstake

Pre Seed Round in 2024
Fanstake helps in organizing player specific programs by pooling funds from fans.

BetHog

Seed Round in 2024
BetHog is a new crypto sports book that brings home the bacon.

Youth

Seed Round in 2024
Youth Inc is a digital media network and commerce marketplace focusing solely on youth sport.

Wondercraft

Seed Round in 2024
Wondercraft is a technology company that specializes in converting written content into audio formats using advanced text-to-speech technology. By transforming blog posts, articles, and essays into podcasts and audiobooks, Wondercraft enhances various creative projects with professional audio capabilities. The platform offers tools that include custom AI script assistants, professional music, video generation, and ultra-realistic AI voices, allowing users to create high-quality listening experiences without the need for traditional recording equipment or software. This innovative approach enables customers to efficiently generate engaging audio content, thereby increasing traffic and engagement for their projects.

Sunnyside

Series A in 2023
Sunnyside is a company that develops an alcohol tracking application aimed at helping individuals cultivate healthier drinking habits. The app provides users with a personalized plan tailored to their existing drinking behaviors and specific goals. It includes features such as daily text reminders to encourage users to monitor and limit their alcohol consumption. By utilizing this app, users can experience benefits such as reduced weekly alcohol intake, improved sleep quality, enhanced dietary choices, financial savings, and an overall increase in well-being.

Aktivate

Series A in 2023
Aktivate offers a technology platform designed for K-12 schools to effectively manage and fund scholastic sports. This SaaS-based solution provides administrative and engagement tools that connect student-athletes, their families, schools, and partners, fostering a supportive sports community. The platform assists athletic directors, coaches, and parents by providing essential resources and reducing financial barriers that often hinder student participation in sports and other school activities. By transitioning various transactions from offline processes to a streamlined digital experience, Aktivate empowers students to maximize their potential through athletics, ensuring broader access to the positive benefits of sports involvement.

Fanki

Seed Round in 2023
Fanki is a developer of a blockchain application tailored for the sports industry, focused on enhancing the fan experience both inside stadiums and remotely. The company has created a comprehensive digital ecosystem that connects sports fans with sports organizations, offering a wide array of products and services. These include a digital wallet, a personalized Mastercard, loyalty programs, and unique perks and experiences. Fanki's platform not only facilitates transactions but also introduces new revenue streams for sports organizations through the use of cryptocurrencies and non-fungible tokens. By enabling federations, leagues, and sports clubs to engage with their fans more deeply, Fanki helps to foster a stronger relationship between sports entities and their supporters.

Birches Health

Seed Round in 2023
Birches Health is a company that focuses on providing therapy and support for individuals facing behavioral and process addictions, particularly gambling addiction. It offers a range of online counseling services designed to assist clients in overcoming their challenges and improving their quality of life. The company employs licensed gambling counselors and provides various insurance options, including sliding scale coverage, to ensure that treatment is accessible and affordable. With a commitment to confidentiality, Birches Health aims to create a safe environment for patients to seek help and regain control over their lives.

National Cycling League

Seed Round in 2022
The National Cycling League (NCL) is an innovative professional sports league that integrates advanced technology to enhance the cycling experience for fans and athletes alike. By utilizing patented technology to monitor athletes' speed, performance, and health in real-time, NCL provides a unique and engaging platform for competitive cycling. The league is committed to promoting diversity, gender equity, and sustainability within the sport, as well as fostering community investment. NCL features a series of criteria-style races that take place in both physical and virtual environments, allowing professional cyclists to compete and earn rewards based on their performance. Through its forward-thinking approach, the National Cycling League aims to redefine the landscape of professional cycling and attract a broader audience.

Street FC

Seed Round in 2022
Street FC is a football club founded in 2018 and headquartered in New York, with the mission of making soccer accessible to a diverse range of participants. The company focuses on connecting a community of players both online and offline by organizing fast-paced street soccer games on hard surfaces. This inclusive approach enables individuals of all ages and skill levels to engage in the sport, fostering a sense of community and promoting active lifestyles.

Ness

Seed Round in 2022
Ness builds a credit card-first wedge into healthcare. It allows its user to earn rewards for healthy purchases and access exclusive perks to complement their lifestyle. It was established in 2021 and is based in New York, United States.

Player’s Health

Series C in 2022
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.

Elo Health

Seed Round in 2022
Elo Health is a company that specializes in personalized nutrition services aimed at promoting optimal health and wellness through the use of biomarkers. By leveraging artificial intelligence and expert guidance, Elo Health creates tailored supplements specifically calibrated to meet individual needs. The company identifies and addresses nutrient gaps by analyzing blood test results, activity data, and providing one-on-one support from dietitians. This approach ensures that customers receive scientifically proven ingredients, empowering them to adopt and maintain healthier lifestyles effectively.

Candy

Series A in 2021
Candy Digital is a rapidly growing company specializing in the creation and distribution of officially licensed non-fungible tokens (NFTs) and digital collectibles. Founded in 2021 by a group including Fanatics, Michael Rubin, Mike Novogratz, and Gary Vaynerchuk, Candy Digital aims to engage fans by providing authentic digital assets that connect them with their interests in sports, art, entertainment, and music. The company operates an NFT ecosystem platform that allows users to purchase, trade, and share these collectibles, ensuring a secure and scalable experience. Under the leadership of CEO Scott Lawin, Candy collaborates with athletes, artists, and content owners to produce unique digital offerings, enhancing the way fans interact with their passions through innovative digital assets.

Aktivate

Seed Round in 2021
Aktivate offers a technology platform designed for K-12 schools to effectively manage and fund scholastic sports. This SaaS-based solution provides administrative and engagement tools that connect student-athletes, their families, schools, and partners, fostering a supportive sports community. The platform assists athletic directors, coaches, and parents by providing essential resources and reducing financial barriers that often hinder student participation in sports and other school activities. By transitioning various transactions from offline processes to a streamlined digital experience, Aktivate empowers students to maximize their potential through athletics, ensuring broader access to the positive benefits of sports involvement.

Lambent

Series A in 2021
Lambent is a Boston-based software company specializing in data-driven solutions for real estate decision-making. Its flagship product, the Lambent Spaces platform, utilizes artificial intelligence to provide insights into occupancy analytics and space utilization trends by tapping into existing data sources, such as Wi-Fi networks. This approach allows real estate professionals in corporate and higher education sectors to optimize the use of their facilities without the need for intrusive and costly sensor installations. By offering actionable intelligence, Lambent enables clients to enhance their workplace planning, scheduling, and maintenance while driving significant cost reductions. The platform assists organizations in anticipating changes and making informed decisions to improve service, operations, staffing, and security.

Liteboxer

Series A in 2021
Liteboxer is a consumer electronics company providing a smart fitness platform. The company combines rhythm technology with workouts from trainers and brings fitness to home. It is an exercise machine as well as a music game. Jeffrey Morin founded the company in Hampton, New Hampshire in 2017.

Just Women's Sports

Seed Round in 2021
Just Women's Sports is a sports media platform dedicated to providing comprehensive coverage of women's sports. The company offers a range of content, including exclusive podcasts, newsletters, and highlights, as well as post-interviews with athletes. By focusing on women's games, Just Women's Sports aims to engage sports enthusiasts and promote greater visibility and recognition for female athletes. Through its diverse media offerings, the platform seeks to elevate the conversation around women's sports and foster a dedicated community of fans.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform that allows users to engage in real-time trading of athlete shares, enabling them to capitalize on their knowledge of sports to earn money during games. The platform facilitates live trading games for daily fantasy sports, where users can buy and sell shares of athletes as prices fluctuate based on trading activity. This dynamic system allows for in-game trading among friends and provides analytical tools to enhance user experience. Jock MKT also manages registrations and payment processing, ensuring a seamless experience for users as they create teams and participate in tournaments.

Impact Biosystems

Seed Round in 2021
Impact Biosystems develops hardware and software solutions for people in the health and fitness space. They provide hardware-connected recovery platforms that provide users with custom measurements of their bodies and enhance the gamifying and socializing experience.

Breathwrk

Seed Round in 2021
Breathwrk, Inc. is a company based in Venice, California, that specializes in developing a mobile application focused on guided breathing exercises. Founded in 2019, the Breathwrk app offers science-backed techniques designed to enhance mental and physical wellness. Users can access a variety of easy-to-follow exercises aimed at alleviating anxiety, promoting better sleep, increasing energy levels, and improving mood. The application also addresses issues related to athletic performance, stress management, and mental clarity, making it a versatile tool for individuals seeking to improve their overall well-being. Through its innovative approach to breath work, Breathwrk empowers users to take control of their mental and physical health.

Looped

Seed Round in 2021
Looped is a virtual events platform that connects fans with their favorite celebrities through live interactions. The platform provides a virtual venue for one-on-one video chats and meet-and-greet sessions, allowing users to engage directly with musicians, actors, athletes, and other public figures. This innovative approach to live entertainment enables fans to ask questions, share stories, and capture memorable moments with their idols, making the experience both personal and interactive.

Player’s Health

Series B in 2021
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.

The Skills

Seed Round in 2020
The Skills is an online platform dedicated to sports education, connecting athletes with learners through video-based courses. It features instructors who are accomplished professionals in their respective sports, offering technical advice and insights to enhance the educational experience. The platform aims to overcome geographic and economic barriers, making high-quality coaching more accessible and affordable for all learners. By facilitating the transfer of knowledge from experienced athletes, The Skills enriches the community and empowers individuals to improve their skills in a flexible and convenient manner.

Breathwrk

Seed Round in 2020
Breathwrk, Inc. is a company based in Venice, California, that specializes in developing a mobile application focused on guided breathing exercises. Founded in 2019, the Breathwrk app offers science-backed techniques designed to enhance mental and physical wellness. Users can access a variety of easy-to-follow exercises aimed at alleviating anxiety, promoting better sleep, increasing energy levels, and improving mood. The application also addresses issues related to athletic performance, stress management, and mental clarity, making it a versatile tool for individuals seeking to improve their overall well-being. Through its innovative approach to breath work, Breathwrk empowers users to take control of their mental and physical health.

Liteboxer

Seed Round in 2020
Liteboxer is a consumer electronics company providing a smart fitness platform. The company combines rhythm technology with workouts from trainers and brings fitness to home. It is an exercise machine as well as a music game. Jeffrey Morin founded the company in Hampton, New Hampshire in 2017.

Lambent

Seed Round in 2020
Lambent is a Boston-based software company specializing in data-driven solutions for real estate decision-making. Its flagship product, the Lambent Spaces platform, utilizes artificial intelligence to provide insights into occupancy analytics and space utilization trends by tapping into existing data sources, such as Wi-Fi networks. This approach allows real estate professionals in corporate and higher education sectors to optimize the use of their facilities without the need for intrusive and costly sensor installations. By offering actionable intelligence, Lambent enables clients to enhance their workplace planning, scheduling, and maintenance while driving significant cost reductions. The platform assists organizations in anticipating changes and making informed decisions to improve service, operations, staffing, and security.

MouthGuard Club

Venture Round in 2020
Mouthguard Club is a custom sports mouthguard manufacturer and seller. Their mouthguard has four levels of customization that include a 3D scan for an accurate model of teeth, thickness-based customization, base color customization, and graphic design including logos, player names, player numbers, and style.

Retainer Club

Venture Round in 2020
Retainer Club is a healthcare company that specializes in the manufacturing of custom 3D printed retainers, mouth guards, and night guards. Utilizing advanced 3D scanning technology, the company designs personalized retainers tailored to individual dental needs. Through an annual subscription model, Retainer Club offers patients an accessible and affordable way to achieve and maintain straight teeth over a lifetime. This innovative approach not only simplifies the process of obtaining dental retainers but also ensures that patients receive high-quality, custom solutions for their oral health.

Playfull

Venture Round in 2020
Playfull, Inc. is a gaming company based in Los Angeles, California, founded in 2014. It operates a platform that rewards gamers for their performance in popular esports games. By tracking gameplay, demographic, and redemption data, Playfull's proprietary rewards engine personalizes the rewards offered to players based on their achievements and wins. This approach not only enhances the gaming experience but also provides value to businesses looking to engage users by incentivizing gameplay. Through its innovative technology, Playfull aims to motivate gamers and foster a rewarding gaming environment.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform that allows users to engage in real-time trading of athlete shares, enabling them to capitalize on their knowledge of sports to earn money during games. The platform facilitates live trading games for daily fantasy sports, where users can buy and sell shares of athletes as prices fluctuate based on trading activity. This dynamic system allows for in-game trading among friends and provides analytical tools to enhance user experience. Jock MKT also manages registrations and payment processing, ensuring a seamless experience for users as they create teams and participate in tournaments.

Player’s Health

Series A in 2019
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.
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