Will Ventures

The Snow League operates global leagues for snowboarding and freestyle skiing competitions. It organizes events for Olympic medalists and emerging talents, including training days, qualifying rounds, and championship heats.

Fanstake helps in organizing player specific programs by pooling funds from fans.

BetHog is a pioneering sportsbook and casino platform that operates using cryptocurrency. It offers a diverse range of games, including innovative variants of crash and mines, as well as player-versus-player games, allowing users to engage with their favorite streamers and influencers.

Youth Inc is a digital media network and commerce marketplace focusing solely on youth sport.

Gemini Sports Analytics is a company that focuses on developing a data management platform tailored for the sports management industry. The platform employs artificial intelligence-based predictive analytics tools, which assist sports managers in making informed, data-driven decisions. By utilizing these advanced analytics, Gemini Sports Analytics aims to improve athlete welfare and enhance overall athletic performance. Through its innovative approach, the company seeks to address the unique challenges faced by sports managers, positioning itself as a valuable resource in the evolving landscape of sports management.

Wondercraft offers an AI-powered platform for generating high-quality audio content. It transforms written text into professional podcasts or audiobooks, enhancing creative projects with realistic AI voices, music, and sound effects. Users can collaborate seamlessly through a timeline editor, streamlining production while maintaining customization.

Sunnyside develops an alcohol tracking app that helps individuals build healthier drinking habits. It creates personalized plans based on users' current habits and goals, setting daily reminders via text messages to limit alcohol intake.

Aktivate is a company that offers a software as a service (SaaS) technology platform designed to support K-12 schools in managing and funding scholastic sports programs. The platform includes administrative tools and engagement features that connect student-athletes, their families, schools, and partners. It provides resources for athletic directors, coaches, and parents, aiming to help students maximize their potential through sports while reducing financial barriers to participation. By facilitating transactions that are typically offline with a streamlined digital experience, Aktivate supports the broader sports community.

Fanki is a sports-focused platform and blockchain-powered ecosystem that connects fans with sports organizations. It provides a digital wallet and personalized Mastercard, loyalty programs, perks, and experiences, and a blockchain application to enhance fan engagement inside stadiums and at offsite events. The ecosystem creates new revenue opportunities for federations, leagues, and clubs by enabling mobile applications, digital properties, cryptocurrencies, and non-fungible tokens, helping to deepen fan relationships through token-based incentives and exclusive content.

Birches Health specializes in providing online counseling services for individuals struggling with behavioral addictions, particularly gambling addiction. They offer confidential therapy sessions with licensed counselors, flexible insurance options, and sliding scale coverage to ensure accessible and affordable treatment.

Jump is a technology platform that personalizes the fan experience and creates new revenue opportunities for teams. The platform integrates primary ticketing, white-labeled fan apps and websites, inventory management, and access control, enabling teams to manage the fan experience from ticketing to entry.

Mighty Health is a wellness platform that offers a mobile application providing personalized training and coaching to support weight management, mobility, and pain reduction. The program includes nutrition guidance, a holistic health plan, access to a dedicated care team, joint-friendly exercises, customizable options, and a motivational community, enabling users to receive personal training and wellness coaching in a convenient, supportive environment.

Elo Health is a company that specializes in personalized nutrition services aimed at promoting optimal health and wellness through the use of biomarkers. By leveraging artificial intelligence and expert guidance, Elo Health creates tailored supplements specifically calibrated to meet individual needs. The company identifies and addresses nutrient gaps by analyzing blood test results, activity data, and providing one-on-one support from dietitians. This approach ensures that customers receive scientifically proven ingredients, empowering them to adopt and maintain healthier lifestyles effectively.

The National Cycling League (NCL) is an innovative professional sports league that integrates advanced technology to enhance the cycling experience for fans and athletes alike. By utilizing patented technology to monitor athletes' speed, performance, and health in real-time, NCL provides a unique and engaging platform for competitive cycling. The league is committed to promoting diversity, gender equity, and sustainability within the sport, as well as fostering community investment. NCL features a series of criteria-style races that take place in both physical and virtual environments, allowing professional cyclists to compete and earn rewards based on their performance. Through its forward-thinking approach, the National Cycling League aims to redefine the landscape of professional cycling and attract a broader audience.

Street FC is a football club founded in 2018 and headquartered in New York, with the mission of making soccer accessible to a diverse range of participants. The company focuses on connecting a community of players both online and offline by organizing fast-paced street soccer games on hard surfaces. This inclusive approach enables individuals of all ages and skill levels to engage in the sport, fostering a sense of community and promoting active lifestyles.

Ness builds a credit card-first wedge into healthcare. It allows its user to earn rewards for healthy purchases and access exclusive perks to complement their lifestyle. It was established in 2021 and is based in New York, United States.

Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

Elo Health is a company that specializes in personalized nutrition services aimed at promoting optimal health and wellness through the use of biomarkers. By leveraging artificial intelligence and expert guidance, Elo Health creates tailored supplements specifically calibrated to meet individual needs. The company identifies and addresses nutrient gaps by analyzing blood test results, activity data, and providing one-on-one support from dietitians. This approach ensures that customers receive scientifically proven ingredients, empowering them to adopt and maintain healthier lifestyles effectively.

Founded in 2021 by Fanatics, Michael Rubin, Mike Novogratz, and Gary Vaynerchuk, Candy Digital is a rapidly growing company specializing in non-fungible tokens (NFTs), enabling fans to buy, sell, and trade officially licensed digital collectibles. The company offers a wide range of digital assets, initially focusing on sports content before expanding into art, entertainment, and music.

Aktivate is a company that offers a software as a service (SaaS) technology platform designed to support K-12 schools in managing and funding scholastic sports programs. The platform includes administrative tools and engagement features that connect student-athletes, their families, schools, and partners. It provides resources for athletic directors, coaches, and parents, aiming to help students maximize their potential through sports while reducing financial barriers to participation. By facilitating transactions that are typically offline with a streamlined digital experience, Aktivate supports the broader sports community.

Lambent is a Boston-based software company that provides an AI-powered platform for facilities management and space planning, leveraging existing data sources such as Wi-Fi to deliver occupancy analytics and utilization insights that enable corporate and higher education campuses to make data-driven decisions about workplace use, planning, scheduling, and maintenance while offering an alternative to sensor deployments and helping organizations reduce costs and optimize space and operations.

Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Just Women's Sports is a sports media platform dedicated to providing comprehensive coverage of women's sports. The company offers a range of content, including exclusive podcasts, newsletters, and highlights, as well as post-interviews with athletes. By focusing on women's games, Just Women's Sports aims to engage sports enthusiasts and promote greater visibility and recognition for female athletes. Through its diverse media offerings, the platform seeks to elevate the conversation around women's sports and foster a dedicated community of fans.

Jock MKT is a fantasy gaming platform that enables users to engage in real-time trading of athlete shares during live sports events. The company offers an online sports betting application tailored for daily fantasy sports, where users can buy and sell shares of favored players while competing against friends for real money. Prices for these shares fluctuate in real time based on user activity and trade offers, providing a dynamic and engaging experience. Additionally, Jock MKT facilitates team creation, registration, and payment management, allowing users to immerse themselves fully in the competitive landscape of fantasy sports.

Impact Biosystems develops hardware and software solutions for people in the health and fitness space. They provide hardware-connected recovery platforms that provide users with custom measurements of their bodies and enhance the gamifying and socializing experience.

Breathwrk develops a mobile application offering science-backed guided breathing exercises. Users can manage mental wellness by reducing anxiety, improving sleep, enhancing focus, and boosting energy.

Looped operates a social media platform that facilitates direct interactions between fans and their favorite celebrities via live video chats, photo opportunities, and Q&A sessions in a virtual venue setting.

Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

The Skills is an online sports education platform that connects professional athletes and sport experts with learners through video-based courses. Instructors share expertise in their fields, enabling them to build flexible teaching businesses while expanding access to high-quality coaching. The platform lowers geographic and financial barriers, increasing affordability and opportunities for skill development, and aims to amplify the voices of instructors by sharing practical insights with a broad community across various sports and levels.

Breathwrk develops a mobile application offering science-backed guided breathing exercises. Users can manage mental wellness by reducing anxiety, improving sleep, enhancing focus, and boosting energy.

Liteboxer Technologies, Inc. is a consumer electronics company based in Hampton, New Hampshire, that specializes in smart fitness solutions. Founded in 2017, the company designs and manufactures a unique boxing workout system that combines rhythm technology with engaging exercise routines. The Liteboxer platform features a hardware solution that guides users on where and when to punch during their workouts, while also tracking striking power and accuracy. The system synchronizes lights to the beat of music, creating an immersive and interactive experience. Liteboxer products are available for purchase online, catering to individuals seeking an innovative way to enhance their fitness routines at home.

Lambent is a Boston-based software company that provides an AI-powered platform for facilities management and space planning, leveraging existing data sources such as Wi-Fi to deliver occupancy analytics and utilization insights that enable corporate and higher education campuses to make data-driven decisions about workplace use, planning, scheduling, and maintenance while offering an alternative to sensor deployments and helping organizations reduce costs and optimize space and operations.

Mouthguard Club is a custom sports mouthguard manufacturer and seller. Their mouthguard has four levels of customization that include a 3D scan for an accurate model of teeth, thickness-based customization, base color customization, and graphic design including logos, player names, player numbers, and style.

Retainer Club is a healthcare company specializing in the manufacture of customized dental appliances. It produces 3D printed custom retainers, mouth guards, and night guards through an annual subscription model, ensuring patients maintain their straight teeth long-term at an affordable price.

Rupie is an AI-driven platform connecting video game developers with vetted talent for project-based work. It provides accurate cost and time projections, facilitates negotiations, and handles administrative tasks, allowing developers to focus on creating games.

Playfull, Inc. is a gaming company based in Los Angeles, California, founded in 2014. It operates a platform that rewards gamers for their performance in popular esports games. By tracking gameplay, demographic, and redemption data, Playfull's proprietary rewards engine personalizes the rewards offered to players based on their achievements and wins. This approach not only enhances the gaming experience but also provides value to businesses looking to engage users by incentivizing gameplay. Through its innovative technology, Playfull aims to motivate gamers and foster a rewarding gaming environment.

Jock MKT is a fantasy gaming platform that enables users to engage in real-time trading of athlete shares during live sports events. The company offers an online sports betting application tailored for daily fantasy sports, where users can buy and sell shares of favored players while competing against friends for real money. Prices for these shares fluctuate in real time based on user activity and trade offers, providing a dynamic and engaging experience. Additionally, Jock MKT facilitates team creation, registration, and payment management, allowing users to immerse themselves fully in the competitive landscape of fantasy sports.

Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.