Will Ventures

Will Ventures is an early-stage venture capital firm that leverages the power of sport to change the world. The reach, demands and allure of the sports market make it an ideal proving ground for innovations that will scale beyond the category. That’s why Will Ventures is the first venture firm to use sports as a lens to identify novel technologies in large, adjacent markets.

Ben Gardner

Partner and Head of Portfolio Success

Kristofer Martin

Principal

Alexis Nicolia

Investor and Director of Fund Operations

Reilly, Brian

Co-Founder and Managing Partner

23 past transactions

Ness

Seed Round in 2022
Ness builds a credit card-first wedge into healthcare. It allows its user to earn rewards for healthy purchases and access exclusive perks to complement their lifestyle. It was established in 2021 and is based in New York, United States.

Player’s Health

Series C in 2022
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.

Elo Health

Seed Round in 2022
Elo creates a smart nutrition service that uses biomarkers to deliver nutrition with confidence for optimal health and aging. It employs biomarkers, artificial intelligence, and expert guidance to deliver supplements that are precisely calibrated for the individual's needs. It uses Smart Nutrition products to identify and fill nutrient gaps based on blood testing, activity data, and one-on-one dietitian support.

Candy

Series A in 2021
Candy is a multifaceted company that operates in the digital collectible and confectionery sectors. It develops sports and culture digital assets, providing authentic digital experiences that engage fans and connect them with their interests. Additionally, Candy.com serves as an online retailer catering to the growing demand for bulk, gourmet, and gift confectionery products, offering competitive pricing, expedited shipping, and a unique shopping experience. Furthermore, Candy Digital specializes in non-fungible tokens (NFTs), enabling fans to buy and trade officially licensed tokens related to Major League Baseball. Launched in 2021, this segment of the business was established by notable figures in the industry and reflects Candy's commitment to integrating technology with fan engagement.

Aktivate

Seed Round in 2021
Aktivate provides a SaaS based tecnology platform for K-12 schools to manage and fund scholastic sports. The system features administration and engagement tools to bring together student-athletes, their families, schools, and valued partners.

Lambent

Series A in 2021
Lambent is a Boston-based software company enabling data-driven real estate decisions. The Lambent Spaces platform delivers occupancy analytics and utilization trends by leveraging existing data sources such as Wi-Fi. It delivers actionable intelligence so real estate professionals on corporate and higher education campuses can make better use of the spaces they have. For more information, visit https://lambentspaces.com

Liteboxer

Series A in 2021
Liteboxer is a consumer electronics company providing a smart fitness platform. The company combines rhythm technology with workouts from trainers and brings fitness to home. It is an exercise machine as well as a music game. Jeffrey Morin founded the company in Hampton, New Hampshire in 2017.

Just Women's Sports

Seed Round in 2021
Just Women's Sports they provide podcasts, social media, and editorial content.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Impact Biosystems

Seed Round in 2021
Impact Biosystems develops hardware and software solutions for people in the health and fitness space. They provide hardware-connected recovery platforms that provide users with custom measurements of their bodies and enhance the gamifying and socializing experience.

Breathwrk

Seed Round in 2021
The Breathwrk app offers easy to follow and highly effective guided breathing exercises that alleviate anxiety, promote sleep, increase energy, improve mood, help with athletic performance, and more!

Looped

Seed Round in 2021
Looped is a virtual events platform, powering the future of live entertainment.

Player’s Health

Series B in 2021
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.

Breathwrk

Seed Round in 2020
The Breathwrk app offers easy to follow and highly effective guided breathing exercises that alleviate anxiety, promote sleep, increase energy, improve mood, help with athletic performance, and more!

Liteboxer

Seed Round in 2020
Liteboxer is a consumer electronics company providing a smart fitness platform. The company combines rhythm technology with workouts from trainers and brings fitness to home. It is an exercise machine as well as a music game. Jeffrey Morin founded the company in Hampton, New Hampshire in 2017.

Lambent

Seed Round in 2020
Lambent is a Boston-based software company enabling data-driven real estate decisions. The Lambent Spaces platform delivers occupancy analytics and utilization trends by leveraging existing data sources such as Wi-Fi. It delivers actionable intelligence so real estate professionals on corporate and higher education campuses can make better use of the spaces they have. For more information, visit https://lambentspaces.com

Retainer Club

Venture Round in 2020
Retainer Club is a healthcare business that manufactures 3D printed custom retainers, mouth guards, and night guards. The company creates custom made retainers and make them available through annual subscription models, enabling patients to get straight teeth for a lifetime.

MouthGuard Club

Venture Round in 2020
Mouthguard Club is a custom sports mouthguard manufacturer and seller. Their mouthguard has four levels of customization that include a 3D scan for an accurate model of teeth, thickness-based customization, base color customization, and graphic design including logos, player names, player numbers, and style.

Rupie Network

Venture Round in 2020
Rupie is an AI driven, community-focused talent-gig matching platform for building video games. Whether you are an individual or a full studio, Rupie will connect you to vetted talent/gigs, give accurate cost and time projections, as well as facilitate project negotiation/coordination. We handle all the back office legwork so you can focus on doing what you do best: creating incredible game experiences.”

Playfull

Venture Round in 2020
Playfull tracks a gamer’s performance across several popular Esports games and sends them personalized, relevant rewards for meaningful achievements and wins. Playfull synthesizes gameplay data, demographic data, and redemption data to train a proprietary rewards engine to deliver the perfect reward to players at the perfect moment.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Player’s Health

Series A in 2019
Player’s Health is an insurance agency that protects athletes and sports organizations with a unique risk management platform. To do this, they use an interactive mobile and web-based platform designed to allow coaches to quickly and easily document any injury that occurs during practice or games. This promotes real-time communication between coaches and parents to best care for the health and wellbeing of youth athletes. Their HIPAA compliant interface simplifies the flow of youth athlete health information between coach, parent, and healthcare provider. Player’s Health fosters a personalized network of care for each youth athlete.
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