SteadyServ's iKeg ® technology is an IoT driven SaaS solution which measures and reports, on a near-real-time basis, down to the ounce, the exact volume of beer remaining in a retailer's kegs.
Up until today, it has been nearly impossible to track and manage draft beer inventory effectively. Given that draft sales exceed $23 billion dollars each year in just the U.S., the cost of waste, lost sales and unimproved yields and margin is staggering.
The system uses collected intelligence to make purchase and product mix decisions based on the distributor’s current inventory, past on-premise performance, profitability goals, comparative popularity, and availability at nearby competitors. The average retailer sees a 400% cash on cash return on investment.
SteadyServ has also developed a dynamic digital menu which showcases, and auto-curates every draft beer currently on tap, as well as, automatically updates and corrects beers when they change status (volume, price, availability). This information can be manipulated based on consumption patterns and is augmented with contextual advertising, which has a positive impact on sales. SteadyServ can provide retailers and brewers with onsite performance analytics with provide insights on marketing and promotion attribution.
SteadyServ also owns the worlds largest database of beer, which it uses as part of the iKeg and Kegonomics solutions. Moreover, SteadyServ ingests every retail transaction across every SKU its retail base sells, which provides SteadyServ a massive, rich and real time database of draft beer and on-premise retail activity that before has been unavailable.
SteadyServ ® has been awarded 2 PCT patents with two additional ones in the process of moving from 'pending' to active and four other patents pending.
The company operates throughout the United States, Canada, the United Kingdom and several EU countries currently.