Mela Technologies Pvt. Ltd. is an e-commerce company based in New Delhi, India, that facilitates group shopping through platforms such as WhatsApp and Facebook. This innovative platform allows customers to shop collaboratively with friends and family, enhancing the social experience of online buying. Mela offers a diverse range of products, including memory cards, pen drives, power banks, mobile accessories, and various ethnic wear like kurtis and lehenga cholies. The company has experienced significant growth, with daily orders increasing by 59%, indicating a strong demand for its unique shopping model.