DataRank, Inc. provides a social listening tool for collecting and analyzing online conversations related to the business. The company offers insights for marketers in the areas of marketing measurement, competitor benchmarking, influencer identification and outreach, market research, brand health monitoring, and crisis management aspects. It collects data from various sources, such as Facebook, Twitter, Pinterest, Instagram, and online reviews and forums. The company was incorporated in 2011 and is based in Fayetteville, Arkansas. As of October 13, 2015, DataRank, Inc. operates as a subsidiary of Simply Measured, Inc.