Yellow Ventures

Yellow Ventures is a venture capital firm established in 2017 and located in São Paulo, Brazil. It specializes in seed-stage investments, providing financial support to early-stage companies. Founded by entrepreneurs who understand the challenges and successes of building businesses, Yellow Ventures emphasizes a quick and efficient investment process. The firm prioritizes relationships with entrepreneurs, valuing their time and efforts. By backing innovative individuals who leverage technology to transform industries, Yellow Ventures aims to foster growth and drive progress in the startup ecosystem.

Norberto Giangrande

Partner

Jean Sigrist

Partner

9 past transactions

Brendi

Seed Round in 2024
Brendi is a technology company that specializes in providing an online marketing and sales platform designed specifically for restaurants. The platform enhances the delivery capabilities of restaurants, helping them increase profits sustainably by enabling direct sales to customers. Brendi's offerings include a variety of features such as email and WhatsApp marketing, customer experience management, loyalty program management, and personalized advertising campaigns. Additionally, the platform facilitates revenue management and the strengthening of brand presence, allowing restaurants to engage with their customers more effectively and explore new sales channels. By integrating these services, Brendi aims to empower restaurants to optimize their operations and enhance customer interactions.

Bud

Venture Round in 2024
Bud Financial is a pioneering company in the financial technology sector, specializing in open banking applications that connect individuals, banks, and service providers. Founded in 2015, Bud harnesses artificial intelligence to enrich financial data by analyzing transaction details such as merchant, category, and location. This enables banks and fintechs to gain valuable insights from customer transaction data, allowing for personalized banking experiences, improved risk management, and optimized business operations. With a robust platform that aggregates various bank accounts and spending into a unified interface, Bud facilitates seamless interactions between users and financial service providers. By processing tens of billions of transactions, the company helps financial institutions transform into intelligent enterprises, leveraging their customer data to uncover new growth opportunities.

Bump

Convertible Note in 2022
Bump is an AI-powered analytics platform designed to assist creators in managing their finances and accessing industry resources. The platform enables creators to track and collect lost revenue, qualify for micro-financing, and understand their real-time market value based on content performance across digital platforms. By offering personalized booking options for live sessions with entertainment industry executives, Bump aims to eliminate traditional barriers that creators encounter in obtaining advances and essential resources. This comprehensive approach helps creators streamline their financial processes and maximize their earnings from sponsorships and brand deals.

Adianta

Venture Round in 2019
Adianta is a financial service company based in São Paulo, Brazil, founded in May 2016. It provides a digital platform designed for small and medium enterprises, facilitating access to working capital through innovative solutions such as invoice factoring and receivables prepayment. The company's technology automates the evaluation of credit and operational performance, allowing clients to anticipate receivables and secure necessary financing efficiently. Adianta has been recognized as one of Brazil's top fintechs, reflecting its commitment to enhancing financial accessibility for small businesses.

Neon

Series A in 2018
Neon is a Brazilian fintech company founded in 2016, offering a digital banking platform and bill payment services. With over 15 million customers and 1,600 employees, Neon provides a range of products including debit and credit cards without annual fees, personal loans, investments in CDB and CDI, cashback on debit transactions, and various payment methods. Notably, Neon For Life, an AI-driven platform, enables consumers to pay bills like rent and utilities on flexible terms, without traditional credit pitfalls. The company aims to provide accessible, abusive-fee-free financial services to Brazilian workers and micro-entrepreneurs, with a focus on simplicity and convenience.

Buser

Seed Round in 2018
Buser is a collaborative charter platform based in São Paulo, Brazil, that offers travelers affordable bus trips by connecting individuals heading to the same destination. Founded in November 2016, the company aims to revolutionize bus travel in Brazil by allowing users to pool resources and charter a bus instead of purchasing individual tickets from traditional bus lines. This innovative approach not only reduces costs for travelers but also promotes sustainable mobility within the country. Buser's app is accessible on both iOS and Android, enhancing the user experience by providing a convenient way to coordinate group travel.

MEI Fácil

Seed Round in 2018
MEI Fácil is a support service designed for micro-entrepreneurs, established in 2016. The company assists small business owners in navigating their legal obligations and managing financial transactions. It focuses on helping individuals formalize their business ideas and offers ongoing support for day-to-day operations. By forming strategic partnerships with promising entrepreneurs, MEI Fácil aims to enhance the efficiency and effectiveness of business management. The services provided are tailored to the unique challenges faced by micro-entrepreneurs, enabling them to thrive in a competitive environment.

Gupy

Seed Round in 2017
Gupy is a recruitment technology company that specializes in automating the hiring process through artificial intelligence. The company offers an online platform designed to enhance recruitment and talent selection management by utilizing advanced tools such as machine learning and people analytics. Gupy's solutions aim to improve the effectiveness of hiring decisions, enabling organizations to streamline their recruitment processes and select candidates with greater precision. By integrating usability and innovative technologies, Gupy assists businesses in achieving better outcomes in their recruitment efforts.

Easy Carros

Seed Round in 2017
Easy Carros is a technology provider and car service marketplace based in São Paulo, Brazil. Founded in 2015, the company offers convenient car maintenance services such as washing, waxing, internal hygiene, leather moisturizing, engine cleaning, and more, all without car owners needing to leave home or work. Easy Carros connects companies with automotive service providers, making it easier for businesses to maintain their fleet of vehicles.
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