Invisibly
Invisibly is a media and content platform that enables users to access premium and pay‑walled content by sharing their data. Founded by Jim McKelvey, co‑founder of Block, and supported by Peter Thiel’s Founders Fund, the company seeks to create a data economy in which individuals earn compensation for providing consumer information. Users can unlock subscriptions, articles, and other media by completing surveys or sharing data, allowing publishers to monetize user insights while giving consumers a way to consume content ad‑free. The platform aims to set a new ethical standard for data‑driven businesses.
Top Stages
1 past transactions
Vrity
Acquisition in 2022
Vrity is a data company focused on measuring brand values through its proprietary Values Return Index (VRI) score. The company provides detailed brand value data that helps organizations understand the financial benefits of consistently embodying their brand values. By offering insights into consumer perceptions, Vrity enables businesses to track how these perceptions evolve over time, assess their performance against competitors, and analyze key demographic data. This information assists companies in making informed decisions to enhance their brand alignment and strengthen their market position.
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