Mediafly

Mediafly is a revenue-enabling platform that specializes in sales enablement and content management technology. It aims to enhance the selling experience by providing interactive, value-based content powered by analytics. The company's modular platform is designed to facilitate predictable revenue growth across various sectors, including manufacturing, consumer packaged goods, technology, media and entertainment, life sciences, staffing, and financial services. By leveraging data insights, Mediafly helps businesses empower their sales representatives to engage consumers effectively and foster stronger customer relationships.

7 past transactions

Dooly

Acquisition in 2024
Dooly Research Ltd. is a Vancouver-based company that specializes in developing artificial intelligence-driven software designed to enhance the efficiency of sales teams. Founded in 2015, Dooly's platform automates the customer relationship management process by monitoring and sharing digital notes, fields, and tasks from meetings and customer interactions. This software facilitates the seamless transfer of information between team members and systems, thereby addressing the challenges of note-taking and information sharing. By organizing workflow systems in real-time, Dooly's platform enables businesses to minimize administrative tasks, allowing sales teams to concentrate on core activities essential for closing deals.

Aptology

Acquisition in 2022
Aptology, Inc. is a technology company that specializes in optimizing talent management for sales organizations through its innovative platform. Founded in 2016 and headquartered in San Francisco, California, Aptology leverages artificial intelligence, machine learning, and behavioral psychology to provide a data-driven solution known as Fit-to-Role. This software-as-a-service (SaaS) platform surveys existing employees and prospective hires to identify key traits associated with success in specific roles. By mapping these attributes against both subjective and objective performance metrics, Aptology enables organizations to make informed hiring, coaching, and development decisions. The platform also offers tools for generating interview guides and storing relevant data, ultimately helping sales leaders hire and cultivate talent that aligns with their organizational goals.

InsightSquared

Acquisition in 2021
InsightSquared is a Boston-based company founded in 2010, with an additional office in Austin, Texas. It specializes in developing a comprehensive Revenue Intelligence Platform for B2B organizations worldwide. The platform integrates six solutions: Tiles (sales analytics), Slate (report builder), marketing analytics, report authoring, and staffing analytics. These tools empower revenue professionals to make data-driven decisions by providing real-time insights into sales performance, pipeline health, conversion rates, coaching opportunities, forecast accuracy, and competitive win rates. The platform offers pre-built reports such as activity tracking, sales forecasts, goal setting, employee scorecards, and win-loss analysis, enabling small and medium-sized enterprises (SMEs) to visualize and act upon key performance indicators (KPIs), improve forecasting, manage pipelines, and support executive planning and analysis.

Presentify

Acquisition in 2020
Presentify Ltd, founded in 2016 and based in Cardiff, United Kingdom, specializes in visual communication solutions aimed at enhancing presentations and internal communications for sales teams. As a subsidiary of Mediafly, Presentify transforms traditional content into engaging formats through visual storytelling. The company provides a range of services, including interactive presentations, social media content, explainer videos, simulated demos, and sales enablement toolkits. By focusing on clarity and engagement, Presentify enables organizations to effectively convey their messages and propositions.

iPresent

Acquisition in 2019
iPresent Limited is a company that develops and operates an online sales enablement platform and mobile application, aimed at enhancing the efficiency of sales teams. Founded in 2012 and based in Alton, United Kingdom, iPresent allows organizations to create and distribute visually appealing marketing materials to tablet and mobile users. The platform is designed to facilitate interactive content distribution, making it particularly beneficial for companies with large, geographically dispersed sales teams. As of September 2019, iPresent operates as a subsidiary of Mediafly, Inc.

Alinean

Acquisition in 2018
Alinean, Inc. is a software-as-a-service company that specializes in providing dynamic sales and marketing tools aimed at enhancing the ability of B2B vendors to effectively engage with economically-minded buyers. Founded in 2001 and based in Winter Park, Florida, Alinean offers a range of solutions including executive assessments, peer comparisons, and tools for return on investment (ROI) and total cost of ownership (TCO) analysis. Its offerings include the Value Matrix for certifying value messaging, interactive infographics, diagnostic assessments, and ROI/TCO calculators. Additionally, Alinean provides sales training solutions designed to shift sales teams from traditional product pitches to value-based selling, thereby improving their ability to communicate the financial benefits of their offerings. The company's diverse clientele spans various sectors including technology, healthcare, and logistics, positioning Alinean as a leader in value-driven sales and marketing strategies. As of October 2018, Alinean operates as a subsidiary of Mediafly, Inc.

ExecVision

ExecVision Inc. operates a conversation intelligence platform tailored for coaching, specifically designed to help organizations enhance the performance of customer-facing representatives. Founded in 2005 and headquartered in Arlington, Virginia, the company analyzes customer conversations to extract actionable insights, leveraging artificial intelligence to identify key moments that may go unnoticed due to time constraints. This analytical capability allows ExecVision to differentiate top performers from others by interpreting conversation outcomes and trends. Additionally, through its brand Vorsight, ExecVision offers sales effectiveness training and consulting services, focusing on tactical sales, prospecting training, and inside sales consulting for B2B sales teams. With a combination of advanced software and specialized training expertise, ExecVision aims to empower organizations to coach teams efficiently at scale, ultimately driving revenue growth and informed decision-making.
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