SYSTM Brands

SYSTM Brands is a consumer brand platform that develops, partners with, and scales branded products. The company supports the growth of consumer brands by leveraging experienced leadership, marketing, operations, and research and development to create new products, form partnerships, and pursue selective acquisitions. Through these efforts, SYSTM aims to expand brand reach, improve customer experiences, and drive sustainable growth for the brands it works with.

Julian Cheng

Co-Founder, Chief Strategy and Investment Officer and Board Member

1 past transactions

Chameleon Cold-Brew

Acquisition in 2022
Chameleon Cold-Brew is a beverage company focused on delivering sustainable coffee practices and deliciously smooth cold-brew. It refers to coffee prepared by the process of steeping coffee grounds in room temperature or cold water for an extended period of time. The process involves steeping grounds for at least 12 hours in room temperature water, with the goal to remove the bitterness of the coffee. Cold-brewed coffee can be made manually, with a cold brew system, and is also available in and forms through Chameleon Cold-Brew.
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