CrossFit
CrossFit, Inc. is a fitness consultancy and training organization that focuses on improving health, happiness, and performance through a global network of affiliated gyms. Founded in 2000 and based in Washington, D.C., CrossFit offers a variety of services, including training seminars, certifications for trainers and coaches, and specialized courses for children. The company publishes a daily multimedia magazine and represents athletes and coaches for speaking engagements. With over 14,000 affiliated gyms in 158 countries, CrossFit aims to create a welcoming and inclusive environment for individuals of all fitness levels, providing classes that cater to both beginners and seasoned athletes. Additionally, CrossFit sells lesson plans tailored for preteens and teens, further emphasizing its commitment to promoting fitness across diverse age groups.
Top Stages
1 past transactions
The HAM Plan
Acquisition in 2021
HAM Plan is a training platform that leverages over 35 years of expertise in fitness education, competition, and product design to provide effective and enjoyable programming tailored to individual resources and goals. The platform not only instructs users on what exercises to perform but also educates them on the methods and rationale behind each regimen. By focusing on comprehensive training sessions and specialized programs, HAM Plan aims to optimize performance and help individuals achieve their fitness objectives in a supportive and engaging environment. The company emphasizes a user-friendly approach, allowing clients to concentrate on their workouts while benefiting from expert guidance.
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