CrossFit
CrossFit, Inc. is a fitness consultancy and training organization that focuses on improving health, happiness, and performance through a global network of affiliated gyms. Founded in 2000 and based in Washington, D.C., CrossFit offers a variety of services, including training seminars, certifications for trainers and coaches, and specialized courses for children. The company publishes a daily multimedia magazine and represents athletes and coaches for speaking engagements. With over 14,000 affiliated gyms in 158 countries, CrossFit aims to create a welcoming and inclusive environment for individuals of all fitness levels, providing classes that cater to both beginners and seasoned athletes. Additionally, CrossFit sells lesson plans tailored for preteens and teens, further emphasizing its commitment to promoting fitness across diverse age groups.
Top Stages
1 past transactions
The HAM Plan
Acquisition in 2021
The HAM Plan is a training platform that leverages over 35 years of experience in fitness education, competition, and product design to provide effective and enjoyable programming tailored to individual resources and goals. The company focuses on helping clients achieve their fitness aspirations by offering a range of training options, including intense training sessions and specialized programs. Rather than merely instructing clients on what to do, The HAM Plan emphasizes a comprehensive approach, explaining how and why specific methods work. This allows participants to engage fully in their fitness journey, ensuring they not only work hard but also enjoy the process.
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