AperiamVentures

PilotDesk automates repetitive tasks in ad operations, allowing teams to focus on strategic planning and creative work.

Nodals AI is a newly launched media buying platform that aims to enhance advertising performance by leveraging first-party data signals from media owners.Nodals AI seeks to address the evolving challenges in digital advertising where traditional identifiers like cookies are becoming less effective due to privacy concerns and regulatory changes.

Symitri develops a data cleanroom platform that balances economic viability with privacy in programmatic advertising. Its real-time data protection enables clients to uphold consumer privacy while maintaining the thriving ecosystem.

PilotDesk automates repetitive tasks in ad operations, allowing teams to focus on strategic planning and creative work.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Sincera is a metadata company that helps you build better products for digital advertising.

Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.

LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.

Recess is an experiential partnership marketing platform that facilitates brand engagement through event and venue collaborations across the United States. Founded in 2013 and headquartered in Marina del Rey, California, the company provides a comprehensive online solution that allows brands and agencies to discover, execute, and measure marketing activations at large-scale events. Recess partners with universities to connect brands with college students and organizes various initiatives, including music festivals and interactive networking events, aimed at inspiring entrepreneurs and startups. Its services include turnkey item distribution and on-site activation, enabling brands to engage directly with a vast consumer base. By offering centralized contracting, payment, and logistics, Recess streamlines the partnership process, helping clients save time and achieve measurable return on investment.

Memorable is an innovative technology company that specializes in AI-driven creative optimization for advertising. Originating from research at the MIT lab, Memorable harnesses advanced deep learning models to assess the cognitive impact of visual content, such as videos and images. Its platform is designed to predict how memorable and attention-grabbing an advertisement will be, while also forecasting conversion metrics tailored to specific audiences and channels. By generating or modifying content to enhance its effectiveness before publication, Memorable enables businesses to make informed decisions regarding key marketing metrics linked to branding and conversion. The company's technology is already being utilized by industry leaders, demonstrating its significance in the field of advertising optimization.

Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.

AuDIGENT is an audience intelligence platform that empowers brands to optimize their online video ad targeting, engagement, and ROI using actionable data and analytics. It also enables artists and influencers to monetize their social influence. The company operates globally with teams in New York, Philadelphia, and London.

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Neutronian, Inc. is a software as a service (SaaS) company based in San Jose, California, that specializes in data compliance and source verification. Established in 2019, Neutronian offers a comprehensive platform that delivers independent data certification, providing marketers and data providers with crucial insights into data quality and compliance. The platform evaluates various aspects of data integrity and detects any discrepancies from certified standards, effectively acting as a "credit score" for marketing technology data. This thorough certification process enhances transparency, enabling marketers and brands to make informed, data-driven decisions while ensuring that their data partners adhere to privacy regulations. Neutronian's approach rewards high-quality, privacy-compliant data providers and fosters trust within the advertising ecosystem.

Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Transmit.Live, LLC is a New York-based company that operates a cloud-based platform focused on live streaming media management, marketing, and distribution. Its technology centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. The company offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Transmit.Live's software enables streaming platforms and broadcasters to enhance monetization by creating new advertising inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. The platform is designed to simplify the distribution and promotion of live or simulated live channels across multiple platforms while dynamically injecting in-content advertising to improve viewer engagement.

Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

Hudson MX, established in 2016 by JT Batson in Atlanta, Georgia, operates as a technology company specializing in advertising solutions. Based in New York City since its founding, the company empowers agencies and brands by offering a platform designed to streamline media buying processes, reduce operational costs, and facilitate strategic differentiation for clients across various media ecosystems.

Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.

Octopus Interactive Inc. is a company based in Bethesda, Maryland, that specializes in providing an interactive, location-based advertising platform for ride-hailing drivers. Incorporated in 2014, it operates the largest network of rideshare screens in the United States and Canada. The company's technology allows drivers to earn additional income by installing interactive screens on the passenger side of their vehicles, which not only enhances the rider experience but also improves driver earnings through cash payments, better tips, and higher ratings. Octopus Interactive offers advertisers a unique opportunity to engage a captive audience through its innovative video platform, making it a key player in rideshare entertainment and advertising.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

Clean.io develops a digital engagement security platform that safeguards businesses from malvertising threats and e-commerce fraud. Its products, cleanAD and cleanCART, protect publishers and merchants by detecting and blocking malicious third-party code in real-time.

Distributed Media Lab operates a platform that facilitates content curation, distribution, and monetization. It connects publishers with marketers and consumers, creating new channels for content distribution and customer acquisition.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.

Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

Amino Payments, Inc. is a technology company specializing in the digital advertising industry by utilizing blockchain technology to enhance transparency and efficiency. Founded in 2017 and headquartered in Philadelphia, Pennsylvania, the company offers solutions like Amino Lens and Amino Pay. Amino Lens validates entities across the media supply chain and meticulously tracks advertisements, impressions, and expenditures, while Amino Pay empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues such as fraud, waste, and abuse, Amino Payments aims to streamline the online advertising landscape, benefiting brands, agencies, publishers, and adtech companies alike.

TrueData specializes in providing addressability-as-a-service through its advanced identity graph technology. The company connects various notions of individuals and households with digital devices within a privacy-first framework, ensuring that the largest advertising and data players can enable omni-channel addressability. TrueData's platform is designed to facilitate mobile advertisement targeting by delivering high-quality data to marketers, thereby enhancing campaign ROI. This approach helps organizations future-proof their identity resolution and audience activation strategies against challenges such as cookie deprecation and rising data costs for omnichannel activation.

Founded in 2016, Spaceback develops a platform that extends the reach of brand social media posts into display banner ads. It specializes in creative technology automation for programmatic era advertising.

Transmit.Live, LLC is a New York-based company that operates a cloud-based platform focused on live streaming media management, marketing, and distribution. Its technology centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. The company offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Transmit.Live's software enables streaming platforms and broadcasters to enhance monetization by creating new advertising inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. The platform is designed to simplify the distribution and promotion of live or simulated live channels across multiple platforms while dynamically injecting in-content advertising to improve viewer engagement.

Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.

Thunder is a technology company that focuses on streamlining the advertising process through its Creative Management Platform. This platform enables advertisers to efficiently create, scale, and manage ad creatives across multiple devices and formats, including display, video, and native ads. By reducing creative friction, Thunder allows brands, media companies, and agencies to produce advertisements more rapidly and effectively. The platform features a user-friendly interface that caters to a range of users, from general marketers to advanced designers, providing tools for testing and targeting creatives to specific audiences across various channels. Thunder serves over 100 notable clients, including InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst, enhancing their advertising capabilities and reach.

IRIS.TV, Inc. is a Los Angeles-based company that specializes in developing a cloud-based personalized video programming system designed to enhance user engagement and increase video views across multiple devices. Founded in 2009, the company offers a suite of products that include Adaptive Stream, which allows for real-time personalized streaming tailored to specific business and editorial guidelines, and Asset IQ, which automates data structuring and asset optimization. Additionally, IRIS Vision provides business intelligence and programming management tools. By leveraging artificial intelligence and machine learning, IRIS.TV automates the delivery of personalized content based on audience preferences and behaviors, thereby improving the viewing experience and operational efficiency for web, mobile, and over-the-top video distribution. The company's platform also facilitates video data connectivity for enhanced advertising outcomes and audience insights, making it a vital resource for publishers, advertisers, and content owners.