AperiamVentures

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

Roq.ad is a company that specializes in identity resolution services, leveraging advanced technology to create an accurate and comprehensive map of digital devices in various countries. By linking devices to individuals and households, Roq.ad develops a rich identity graph that supports mobile audience targeting for advertisers. Originally founded with two product lines, the company refocused its efforts in 2018, transitioning to an enterprise Software as a Service (SaaS) model after selling a segment of its business. Since launching its enterprise SaaS offerings in Germany in 2017, Roq.ad has expanded its presence to Europe in 2018 and the United States in 2020. With operational teams based in Berlin, Poznan, Vilnius, and San Mateo, Roq.ad combines precision and global reach, providing tailored solutions for advertisers seeking effective audience targeting.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Octopus Interactive Inc. is a company based in Bethesda, Maryland, that specializes in providing an interactive, location-based advertising platform for ride-hailing drivers. Incorporated in 2014, it operates the largest network of rideshare screens in the United States and Canada. The company's technology allows drivers to earn additional income by installing interactive screens on the passenger side of their vehicles, which not only enhances the rider experience but also improves driver earnings through cash payments, better tips, and higher ratings. Octopus Interactive offers advertisers a unique opportunity to engage a captive audience through its innovative video platform, making it a key player in rideshare entertainment and advertising.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

TrueData specializes in providing addressability-as-a-service through its advanced identity graph technology. The company connects various notions of individuals and households with digital devices within a privacy-first framework, ensuring that the largest advertising and data players can enable omni-channel addressability. TrueData's platform is designed to facilitate mobile advertisement targeting by delivering high-quality data to marketers, thereby enhancing campaign ROI. This approach helps organizations future-proof their identity resolution and audience activation strategies against challenges such as cookie deprecation and rising data costs for omnichannel activation.