Obsess
Acquisition in 2025
Obsess, Inc. is a New York-based company founded in 2016 that focuses on developing an augmented and virtual reality software platform aimed at transforming the online shopping experience. The company enables brands and retailers to create immersive 360-degree shopping environments that enhance customer engagement across various channels, including e-commerce sites, social media, in-store settings, and events. By leveraging AI-powered interactive 3D solutions, Obsess allows businesses to build visually captivating and customizable shopping experiences that capture attention and foster relationships with consumers. Recognized as a market leader, Obsess has successfully launched over 200 immersive stores in collaboration with prominent brands across sectors such as retail, beauty, luxury, and consumer packaged goods, providing valuable insights into shopper behavior and preferences. Through its innovative approach, Obsess aims to appeal to a younger, tech-savvy audience, redefining digital shopping into an engaging, memorable experience.
Zappar
Acquisition in 2024
Zappar is a UK technology company focused on immersive technologies, spanning hardware, software, accessibility and creative services. Its ecosystem includes Zapworks, a platform for deploying AR, VR and WebXR experiences across mobile devices and headsets; Zapbox, an affordable mixed-reality headset; and Zappar Creative Studio, delivering immersive campaigns and strategy for leading brands. The company also launched Zapvision to provide accessible information via a single QR code solution on product packaging. These offerings enable brands to create, manage and scale immersive experiences across devices and use cases, supported by partnerships with major global brands.
LandVault
Acquisition in 2024
LandVault operates a platform facilitating non-intrusive product placements within games for advertisers, supporting various gaming platforms. It also offers virtual world development services incorporating augmented reality, virtual reality, and other communication tools.
Action Face
Acquisition in 2024
Action Face specializes in creating personalized 3D avatars and action figures using advanced AI technology. With a seamless process that begins with a simple selfie, users can generate customizable 3D representations of themselves for use in various applications, including augmented reality videos and collectible figurines. The company enhances the user experience by allowing for creative fantasy customization, enabling individuals to design unique avatars that reflect their personalities. Action Face has gained significant recognition, having won the Best Startup in Entertainment and Gaming at SXSW 2022, and has partnered with prominent organizations such as the NBA and Hewlett Packard. Through innovative technology and a focus on memorable life events, Action Face commemorates special moments by transforming user images into engaging, bespoke digital and physical products.
Ethereal Engine
Acquisition in 2024
Ethereal Engine is a company focused on developing comprehensive frameworks for voice, video, and gaming, aimed at enhancing the Metaverse experience. It provides a scalable multiplayer infrastructure that includes features such as expressive avatars, a visual editor, and cross-world portals. Additionally, the company specializes in volumetric technology, augmented reality, geospatial mapping, and the integration of blockchain with digital beings. Ethereal Engine also creates and connects its own games and social experiences, fostering an interactive environment within a 3D space. Its innovative approach allows for a seamless blend of diverse digital interactions.