Infinite Reality

Infinite Reality is a company focused on creating immersive digital experiences that enhance the relationship between audiences, creators, and brands. By leveraging advanced technologies such as artificial intelligence and spatial computing, Infinite Reality offers platforms that allow businesses to build networks within digital ecosystems, ensuring they retain control over content distribution, audience engagement, and monetization strategies. The company specializes in developing world-class Metaverse experiences, supported by a robust entertainment division that produces original content and live events from its expansive Los Angeles studio. Additionally, its Agency services foster audience cultivation, while its portfolio of digital brands, including esports organizations and influencer management agencies, helps elevate awareness and adoption of emerging Web3 opportunities. Through these various initiatives, Infinite Reality aims to redefine the boundaries of connected digital environments.

Amish Shah

Chief Investment and Strategy Officer

Past deals in Augmented Reality

Zappar

Acquisition in 2024
Zappar Limited is a UK-based technology company that specializes in augmented reality (AR) and immersive experiences. Founded in 2011 and headquartered in Edinburgh, Zappar develops applications for smartphones and tablets, focusing on AR-enabled products and original intellectual property. Its ecosystem includes Zapworks, a comprehensive platform for creating rich 3D experiences across various devices, and Zapbox, an affordable mixed reality headset. The company also operates the Zappar Creative Studio, which delivers immersive campaigns for major brands like Nestle, Unilever, and Disney. Recently, Zappar introduced Zapvision, a solution aimed at enhancing accessibility to product information through a single QR code. This diverse range of offerings enables businesses to implement immersive experiences efficiently and cost-effectively across different applications and teams.

Ethereal Engine

Acquisition in 2024
Ethereal Engine is a technology company specializing in the development of comprehensive frameworks for voice, video, and gaming applications. Their offerings include volumetric and augmented reality technologies, geospatial mapping, blockchain integration, digital being creation, and cross-reality bridging. The company provides these services to clients through various contact channels, including physical address, phone, mail, and online platforms.
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