Qutoutiao
Qutoutiao Inc. is a prominent mobile content platform in China, focused on the distribution, consumption, and sharing of light entertainment content. Founded in 2016 and headquartered in Shanghai, the company operates its flagship mobile application, Qutoutiao, which aggregates articles and short videos from various content providers, delivering real-time customized feeds to users based on their profiles and behaviors through an AI-driven recommendation engine. This innovative platform not only enhances user engagement but also promotes knowledge exchange within society. In addition to Qutoutiao, the company offers Midu Novels and Midu Lite, mobile literature applications that provide users with free literature supported by advertising. Qutoutiao employs a gamified loyalty program that rewards users for engagement and referrals, further strengthening user retention and optimizing content recommendations. As the second-largest mobile content aggregator in China, Qutoutiao continues to leverage technology to elevate the user experience and foster a vibrant content ecosystem.
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