BITKRAFT Ventures is a venture capital firm focused on early-stage investments at the intersection of interactive entertainment, artificial intelligence, and immersive technology. Founded around 2018 by German entrepreneur Jens Hilgers, the firm operates as a global investment platform with teams in North America, Europe, and Asia, including offices in Berlin, Los Angeles, San Francisco, New York, London, Madrid, Singapore, Barcelona, Chicago and Lisbon. It is headquartered in Denver, Colorado, and backs startups across the interactive entertainment ecosystem.

Andreessen Horowitz is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz and based in Menlo Park, California. It makes capital deployments across multiple development stages from seed to growth and focuses on high growth technology companies across sectors including artificial intelligence biotechnology and health consumer technologies cryptocurrency fintech and enterprise software and infrastructure. Beyond funding the firm delivers operational support by connecting portfolio companies with a structured ecosystem of technical advisers executive talent and industry operators to help them scale. The firm also pursues initiatives to broaden access to technology and leadership reflecting a commitment to innovation and broad industry impact.

Makers Fund is a global venture capital firm that invests in early-stage interactive entertainment, including gaming and related technology sectors. Based in San Francisco with an office in Hong Kong, it pursues opportunities across North America, Europe and Asia, predominantly at seed, Series A and Series B stages. The firm supports founders with capital, strategic guidance, and access to a broad industry network, helping them navigate early-stage challenges and scale their businesses. It emphasizes deep sector knowledge and collaboration to foster growth and innovation within the interactive entertainment ecosystem.

Griffin Gaming Partners is a Santa Monica-based venture capital firm specializing in the gaming industry. Founded in 2019, it invests across the gaming ecosystem—including content, software, platforms, esports, multimedia, information technology, software infrastructure, blockchain and mobile—at all stages from Pre-Seed to Pre-IPO. The firm brings deep industry experience and a founder-friendly approach to help portfolio companies scale through strategic relationships and operational support.

Alumni Ventures is a venture capital firm that provides accredited investors access to venture-stage and late-stage private market investments. It offers funds, syndicates, investing clubs, and co-investment opportunities with established venture capital firms, and it provides venture investing education through AV Academy along with resources for startup founders.

Gaingels is a venture investment syndicate focused on supporting LGBTQ+ founders and leaders, investing in companies across stages and sectors and prioritizing inclusive teams and governance. It operates a global portfolio of companies and provides capital alongside resources to recruit diverse talent for C-suite and board roles. The network emphasizes collaboration among investors, operators, and entrepreneurs to advance positive social change through business.

SV Angel is a San Francisco–based venture capital and angel investment firm that backs seed to early-stage technology companies across the United States. It focuses on sectors such as enterprise software, consumer technology, fintech, AI, and information technology, offering business development, financing, M&A guidance, and strategic introductions through its extensive network to help founders navigate fundraising, growth, and key hires. The firm emphasizes a founder-friendly, long-term mentorship approach grounded in execution, advocacy, and ethical conduct, with an emphasis on supporting the founder’s well-being and building a strong ecosystem by reducing friction and connecting entrepreneurs with capital, customers, and partners.

General Catalyst is a venture capital firm founded in 2000 and based in Cambridge, Massachusetts, with six global offices. It invests in seed to growth-stage companies across sectors including consumer, enterprise software, fintech, crypto, healthcare, and artificial intelligence, providing capital and strategic guidance to help founders scale. The firm emphasizes mentorship and hands-on support to portfolio companies and aims to accelerate ideas, careers, and ventures. General Catalyst manages a large pool of capital and operates multiple funds, funding minority and majority stakes to help companies achieve scale.

Goodwater Capital is a venture capital firm based in Burlingame, California, established in 2014. It concentrates on consumer and prosumer technology, investing across multiple stages with a founder-first, data-driven approach. The firm seeks to empower exceptional entrepreneurs to create positive change globally and supports portfolio companies through research insights and founder-focused resources. It backs a wide range of consumer technologies and services that aim to improve everyday life, bridging sectors such as housing, financial services, healthcare, and entertainment. The practice emphasizes helping founders scale by combining market insight with hands-on support.

IDG Capital is a global venture capital firm founded in 1993 and headquartered in Hong Kong, with offices across multiple continents and a team of hundreds of professionals. It invests across venture, growth, and secondary markets, backing founders in technology, healthcare, consumer, media, and related sectors, with a strong emphasis on China and broader Asia. The firm leverages a global network to support portfolio companies through various stages and geographies, helping with geographic expansion, partnerships, and strategic growth. IDG Capital has backed more than 1,800 companies across 10+ markets and 600+ exits, reflecting a long-term, value-driven approach and a track record of helping entrepreneurs scale internationally.

The Raine Group is a global integrated merchant bank that advises on and invests in high-growth technology, media, and telecommunications sectors. The firm provides mergers and acquisitions, divestitures, and capital-raising advisory, alongside growth equity and venture investments. It focuses on entertainment, digital media, sports, content, music, and gaming, leveraging a global network to support portfolio companies and clients. The firm operates offices in New York, San Francisco, Los Angeles, Hong Kong, London, Mumbai, Paris, Shanghai, and Singapore.

LvlUp Ventures is a multi-stage venture capital firm headquartered in Los Angeles that backs founders from pre-seed through Series B across industries and geographies. The firm invests globally and supports hundreds of startups annually through a hands-on, extended-team approach that combines growth and fundraising guidance with a broad ecosystem of corporate partnerships. In addition to direct equity investments, LvlUp offers non-dilutive funding options and operates programs such as LvlUp Labs accelerators and a VC-in-Residence platform, leveraging a global network to accelerate portfolio companies. The Innovation Alliance fosters enterprise partnerships to create synergistic opportunities at scale. With a large team and a focus on founder outcomes, LvlUp positions itself as an active partner that provides capital, strategy, and operating support to help portfolio companies grow beyond capital alone.

Union Square Ventures is a New York-based private equity and venture capital firm that backs internet-enabled companies across the growth spectrum, from early-stage to mature opportunities. The firm concentrates on applications and services that create large networks and hard-to-replicate value through network effects, with focus areas including social media, marketplaces, developer tools, learning, health, fintech, climate tech, cryptonetworks, and other IT-enabled services. It typically makes initial investments around $1 million and may participate in larger rounds of $2.5–3 million in select cases, with a typical maximum of about $20 million in a single portfolio company. The firm is stage-agnostic and aims to actively collaborate with entrepreneurs, often taking a lead role and pursuing meaningful ownership. Founded in 2003, Union Square Ventures operates from New York but evaluates opportunities across major tech hubs such as San Francisco, London, and Berlin, prioritizing internet-centric propositions in the applications and mobile sectors.

Global Brain is an independent venture capital firm based in Tokyo, Japan, founded in 1998. It invests in technology startups worldwide, with a focus on sectors such as artificial intelligence, cloud software, cybersecurity, fintech, advertising technology, agriculture technology, climate tech, and related fields. The firm targets seed to growth-stage opportunities and collaborates with corporate venture partners to provide hands-on support and resources to portfolio companies. It maintains flagship funds and ongoing investment programs and has backed numerous startups with several notable exits, reflecting an emphasis on global expansion and practical value creation for early-stage and growth companies.

CRIT Ventures is a venture capital firm based in Seoul, South Korea, founded in 2020, that backs technology companies across seed, early, and later stages. The firm focuses on digital content, metaverse, AI, and gaming sectors and maintains a diverse portfolio spanning metaverse development, interactive content, AI applications, and gaming ventures, including investments in Gameloft Korea and Netmarble. It operates internationally with offices in Seoul and the United States and is led by an experienced team with backgrounds from Seoul National University, KAIST, and Imperial College London.

IMM Private Equity is an independent private equity firm based in Seoul, South Korea, specializing in significant minority investments and middle-market buyouts. Established in 2006, the firm concentrates on Korea-related opportunities and typically pursues active roles in portfolio companies to drive value. Its investment focus spans growth capital, turnaround, mezzanine, and buyout transactions across sectors such as manufacturing, information technology, healthcare and biotechnology, and consumer-related industries, with additional cross-border opportunities in Asia. The firm benefits from a longstanding network of institutional investors and a disciplined investment approach that emphasizes rigorous analysis and value creation through operational improvements. IMM Private Equity operates within the IMM group, a holding and capital management platform that includes affiliated private equity and credit activities, leveraging integrated relationships and experience across Korea’s evolving private capital market.

1Up Ventures is a venture capital firm based in Kirkland, Washington, that focuses on investing in gaming and technology companies with an emphasis on independent game developers. The firm draws on the leadership of industry veterans and a track record in game publishing, community building, and venture funding to provide not only capital but strategic guidance, resources, and mentorship to portfolio studios. By fostering collaboration and knowledge sharing, 1Up Ventures aims to empower developers to grow successful studios and titles, contributing to a broader ecosystem for independent game development.

FJ Labs is a New York-based venture capital firm founded in 2015 by Fabrice Grinda. It is stage-agnostic and focuses on marketplaces and consumer-facing startups, investing primarily in seed and Series A rounds with typical checks ranging from 50,000 to 5,000,000. The firm backs visionary founders pursuing global transformations and aims to support growth toward market leadership. Its portfolio includes Alibaba and other marketplace and consumer offerings, with notable investments such as Coupang, Flexport, Delivery Hero, Beepi, BrightRoll, Betterment, Adore Me, and Earnest.

Sequoia Capital is a venture capital firm founded in 1972 and based in Menlo Park, California. It provides capital alongside strategic guidance to a limited number of technology-focused companies across seed, early, and growth stages, supporting product development, company building, and market expansion. The firm emphasizes long-term partnerships with founders and engages across a global footprint, with activity in the United States and internationally in regions such as China, India, and Israel.

Lerer Hippeau is a New York-based venture capital firm focused on early-stage investments. Founded in 2010, it backs startups across sectors including fintech, blockchain, food and beverage, hardware and robotics, healthcare, marketing services, media and entertainment, and logistics, providing capital and strategic guidance to help founders turn ideas into lasting companies. The firm maintains a broad portfolio of enterprise and consumer companies, including Guideline, K Health, Allbirds, ZenBusiness, Thrive, and others, and has an active presence in the New York City ecosystem, supporting portfolio companies from seed through growth stages.

Infinity Ventures Crypto is a Taipei-based venture capital firm that backs early-stage companies in Web3, gaming, digital entertainment, AI, infrastructure, and fintech. Through a portfolio of more than 200 investments, it provides strategic backing and Asia-focused partnerships to help founders scale. The firm emphasizes innovative technologies shaping digital ecosystems, including Web3-enabled gaming and DeFi infrastructure, and collaborates with regional partners to navigate fast-evolving markets.

Impact46 is a Riyadh-based asset management and advisory firm specializing in alternative investments in Saudi Arabia and the MENA region. It operates in two core areas: Credit Advisory, advising mid-market corporates on sukuk and credit fund structures across sectors including non-banking financial institutions, real estate, manufacturing, and infrastructure; and Venture Capital, investing in Saudi and regional tech-driven startups and backing landmark IPOs such as Jahez and Rasan. The firm provides investment management, fund operations, advisory, and arranging services to local and international institutions, family groups, endowments, and high-net-worth investors. It has arranged multiple sukuk issuances for companies such as iOud, Bidaya Finance, and Raya Financing, and launched a 150 million Saudi Riyal gaming-focused fund. Impact46 is licensed by the Saudi Capital Market Authority.

Greycroft is a venture capital firm focused on technology startups and investments in the Internet and mobile markets. Based in New York with offices in Los Angeles, it supports entrepreneurs by enhancing visibility, enabling strategic relationships, and accelerating product market entry through its broad media and technology industry network. The firm manages over $1 billion in assets and has completed more than 200 investments since its inception, backing companies such as Acorns, Venmo, Huffington Post, Scopely, Thrive Market, Boxed, Shipt, and Whatnot. Greycroft emphasizes hands-on founder support and inclusive deal practices, including the Diversity Term Sheet Rider.

Bossa Invest is a venture capital firm headquartered in São Paulo, Brazil. Established in 2011, it concentrates on software as a service investments and aims to back startups across Latin America. The firm supports portfolio companies with strategic guidance, industry connections, and market access, helping them scale and reach customers. In addition to traditional VC activity, Bossa Invest offers corporate venture capital partnerships to help corporations innovate through startup collaboration. Through its ecosystem, the firm has built a network of partners and co-investors to broaden opportunities for growth and exits across diverse sectors.

Mitsubishi UFJ Capital is a Tokyo-based venture capital firm established in 1974 that specializes in seed and development-stage investments. It supports startups across information technology, life science, electronics, high technology, AI, biotech, fintech, and healthcare sectors with a focus on opportunities relevant to the Japanese market. The firm engages in investment syndication and maintains offices in Tokyo, Osaka, and Nagoya to facilitate regional deal flow and collaboration with MUFG affiliates. It aims to foster sustainable value creation by backing innovative companies at early and growth stages and by aligning portfolio activities with Japan’s technology and industry priorities.

Play Ventures is a Singapore-based venture capital firm that makes early-stage investments in gaming, consumer apps, and related technology globally. Founded in 2018, it supports founders through its network and strategic partnerships with leading venture capital firms, offering services such as recruitment, design, fundraising, and tailored operational support. The firm focuses on sectors including game studios, consumer applications, B2B infrastructure and services, as well as AI and adtech that enhance user engagement and monetization. With a global investment approach, Play Ventures aims to empower the next generation of gaming and playable apps by backing early-stage companies with capital and hands-on support.

Advancit Capital is a venture capital firm based in Norwood, Massachusetts, that makes early-stage investments in media, entertainment, web3, and technology companies. It seeks long-term partnerships with entrepreneurs, offering strategic and industry expertise and value-added resources to support growth at critical stages. The firm emphasizes supporting companies through networks and guidance to help scale innovations in its focus areas.

SOSV is a global venture capital firm that backs deep-tech startups through multi-stage investments and hands-on programs. It focuses on pre-seed and early-stage funding across healthcare, AI, robotics, hardware, and cross-border software, and supports founders with intensive mentorship, prototyping facilities, and access to a broad investor network to accelerate product development and fundraising toward Series B. The firm operates dedicated deep-tech facilities, including IndieBio, renamed SOSV SF & NY, and HAX in Newark, providing laboratory and engineering space, and maintains a global footprint with offices in New York, Newark, San Francisco, Silicon Valley, Pune, Shenzhen, and Tokyo. SOSV emphasizes long-term founder relationships and program-driven growth, backed by a substantial portfolio and capital deployed across multiple regions.

Sfermion is a Chicago-based venture capital firm founded in 2019 that concentrates on technology and metaverse investments, including esoteric digital assets. The firm focuses on backing companies operating in the metaverse and related digital asset ecosystems, pursuing opportunities within the evolving metaverse landscape and connecting with industry networks to support portfolio companies.

GFR Fund is a San Francisco-based venture capital firm affiliated with GREE VR Capital, the investment arm of GREE Inc. It invests in early-stage startups in gaming, generative AI, creator economy, media, brands and consumer technology, with a focus on digitally-native communities and cultures and on emerging markets in South Asia, Southeast Asia and Africa, while also maintaining a presence in the United States. The firm leverages deep industry knowledge and its expansive network to provide strategic support beyond capital, including business development and partnerships to help portfolio companies scale globally.

Arbitrum Gaming Ventures is a venture capital firm based in San Francisco that focuses on investing in blockchain gaming, entertainment, Web3, and culture projects built on the Arbitrum ecosystem. It targets startups demonstrating strong product engagement, novel distribution methods, and the potential to scale within Web3 entertainment. The portfolio spans children's media powered by generative AI, adventure multiplayer online battle arenas, prediction markets, digital collectible card games, finetainment apps, distribution platforms, and blockchain infrastructure, with the firm providing funding and strategic support to help game developers grow. It also shares industry insights through articles and podcasts on trends such as Gen Z creators and the convergence of consumer technology with immersive experiences.

The Games Fund is an early-stage venture capital fund focused on the video game industry, founded by experienced game industry professionals. It backs game developers, gaming technology companies, and related services, providing capital as well as strategic guidance, connections, and industry know-how to nurture ambitious projects. The fund emphasizes its understanding of the gaming business through the team's background as both gamers and developers and shares best practices along with experience and a personal touch to help founders achieve long-term growth.

New Enterprise Associates is a global venture capital firm founded in 1977 and headquartered in Menlo Park, California, with additional offices in the United States, India and China. The firm invests in technology and healthcare companies across all stages, from seed through IPO, with a broad sector focus that includes software, consumer technology, medical devices, life sciences, healthcare information technology, energy technology and related areas. NEA partners with founders to provide capital, domain expertise and strategic support for product development and market expansion, helping navigate changing economic environments. The firm maintains a track record of backing a large number of portfolio companies, with more than 210 IPOs and over 360 acquisitions.

Left Lane Capital is a venture capital and growth equity firm founded in 2019 and headquartered in New York, with a presence in London. It focuses on high-growth internet and consumer technology companies and invests globally, including North America, Europe, and Israel. The firm's strategy centers on internet-first businesses, proprietary sourcing, data-driven diligence, and close founder partnerships to help scale category-defining brands and build lasting customer relationships.

Hearst Communications is an American multinational diversified media and information company that publishes newspapers and magazines, operates television and radio stations, and runs cable networks. It provides information, insights, analytics, and workflow solutions to finance, healthcare, and transportation markets. The group owns a broad portfolio of publications, including daily and weekly newspapers and more than 300 magazines such as Harper’s Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine. It owns thirty television stations through Hearst Television and holds interests in leading cable networks, including A+E Networks and ESPN. The company also engages in business publishing, digital distribution, television production, newspaper features distribution, and real estate ventures. Hearst Communications was founded in 1887 and is based in New York City.

Konvoy Ventures is a thesis-driven early-stage venture capital firm based in Denver, Colorado, focused on gaming technology, interactive entertainment, deep tech, and related platforms at the frontier of the gaming ecosystem, including blockchain-based gaming. It backs early-stage companies developing platforms, technologies, and immersive experiences that push the boundaries of gaming. In addition to investing, Konvoy Ventures shares industry insights through a weekly newsletter and has published reports such as the Q2 2025 Gaming Industry Report to inform trends and portfolio decisions.

LightShed Ventures is a New York-based, early-stage venture capital firm that backs technology companies across sectors including B2B, B2C, media, and information technology. The firm focuses on high-growth technology opportunities and provides research, analysis, and strategic guidance to its portfolio companies and the broader tech ecosystem. Its experienced team engages with founders to identify emerging trends and opportunities, positioning LightShed as an active participant in the venture capital landscape.

Khosla Ventures is a venture capital firm based in Menlo Park, California, that funds and supports technology companies across stages and sectors, including artificial intelligence, healthcare, climate tech, digital health, and consumer technology. It provides capital and strategic guidance to help startups develop innovative products, scale operations, and build enduring businesses, with an emphasis on science-driven, high-impact ventures and unconventional ideas. Founded by Vinod Khosla, the firm seeks to back companies addressing large, underserved markets and to contribute hands-on support beyond funding.

Pioneer Fund is a San Francisco-based venture capital firm founded in 2017 that concentrates on early-stage investments, with a focus on startups emerging from Y Combinator and a broad mix of sectors including artificial intelligence, machine learning, consumer products and services, financial technology, information technology, life sciences, advanced manufacturing, and real estate technology. The firm builds a diversified portfolio of YC origin companies and leverages a network of experienced venture partners and operating partners to support portfolio growth. With deep integration into the Y Combinator ecosystem, Pioneer Fund aims to nurture innovative teams and help them scale through strategic guidance and hands on support.

The Venture Reality Fund is a California-based venture capital firm founded in 2016 that concentrates on early-stage investments in artificial intelligence, spatial computing, and related technologies, including augmented and virtual reality, for both consumer and enterprise markets. The firm backs startups across sectors such as gaming, media and entertainment, infrastructure, development platforms, content, and applications, with a focus on enabling next-generation computing and spatial intelligence.

Right Side Capital Management is a San Francisco-based venture capital firm that backs early-stage, capital-efficient technology companies in the United States and Canada. It employs a quantitative, data-driven approach to identify opportunities, enabling fast, transparent funding decisions. The firm typically writes small checks in the range of 50,000 to 500,000 and provides founders with mentorship, operational guidance, and access to later-stage investors. Focusing on startups outside major hubs, it emphasizes revenue-generating models with scalable potential and aims to build a diversified portfolio while delivering practical post-investment support.

Brinc is a global venture accelerator and early-stage investor headquartered in Hong Kong. It operates multidisciplinary accelerator programs across several countries, focusing on blockchain, artificial intelligence, hardware and IoT, climate tech, food tech, and related technologies to help startups scale. Brinc partners with corporations, governments, and institutions to source and support innovative startups, develop distributed innovation strategies, and build Web3-enabled ventures. The company provides founders with resources such as training, mentorship networks, and online tools, and maintains a broad ecosystem through collaborations and co-investment opportunities, with recent expansion into North America and strategic ecosystem initiatives.

East Ventures is a venture capital firm founded in 2009 and based in Singapore, focused on identifying and backing technology startups across Southeast Asia. The firm makes multi-stage investments from seed to growth, supporting early-stage founders and helping portfolio companies scale in Indonesia, Singapore, and the broader region. East Ventures emphasizes building a regional ecosystem, promoting digital innovation and entrepreneurship, and sustaining long-term value for its portfolio companies through active involvement in strategy, scale, and collaborations.

Point72 Asset Management is a global asset management firm led by Steven A. Cohen that invests across multiple asset classes and strategies worldwide, including discretionary long/short equities, quantitative, macro, and private investments. The firm is headquartered in Stamford, Connecticut, with affiliated offices in New York, London, Poland, Hong Kong, Tokyo, and Singapore.

Powerhouse Capital is a Los Angeles-based venture capital firm founded in 2019 by veterans of Evolution Media. It concentrates on global technology investments in media, entertainment and interactive gaming, and focuses on direct-to-consumer platforms powered by data. The firm organizes its opportunity set around four pillars of the media ecosystem: Sight (visual content), Sound (audio, music and podcasts), Play (gaming, sports and esports), and Live (the experience economy). Its approach targets high-growth companies shaping the future of entertainment and digital experiences, leveraging team experience in operating, investing and board roles within the sector to create value. Powerhouse positions itself as a conduit to the Los Angeles ecosystem, connecting leading companies, teams and ideas to accelerate growth.

Elysian Park Ventures is a Los Angeles-based venture capital firm and investment platform focused on the intersection of sports with health, culture, commerce, media, and technology. The firm is stage-agnostic, investing from seed to growth across sports, sports tech, health, culture, and related sectors. It leverages domain expertise in sports and a global network to provide portfolio companies with strategic capital, resources, and partnerships that support innovation and long-term growth within the sports ecosystem.

CyberAgent Capital is the corporate venture capital arm of CyberAgent, headquartered in Tokyo, Japan. It focuses on seed to early-stage investments in internet and information technology startups across Asia, providing capital as well as strategic guidance, partnerships, and access to a global network to accelerate growth. The firm operates as an innovation engine that supports portfolio companies through hands-on support and collaboration opportunities, enabling scale and impact in the rapidly evolving digital economy.

Index Ventures is a venture capital firm with offices in London, San Francisco, and Geneva. Since 1996, it has funded and supported technology startups across sectors such as software, fintech, healthcare, AI, data, entertainment, and consumer tech, investing from early-stage to growth-stage rounds. The firm collaborates with entrepreneurial teams to assess business models, help scale operations, and provide ongoing advisory support, leveraging a broad network of industry relationships to connect founders with opportunities and resources. Notable portfolio companies include Adyen, Deliveroo, Dropbox, Farfetch, Slack, and Supercell, illustrating its global reach and focus on technology-enabled businesses.

APY Ventures is an Istanbul-based venture capital firm and umbrella brand of venture funds established by Albaraka Portföy Yönetimi A.Ş. to invest in technology startups and accelerate growth. It focuses on early-stage information technology and technology-enabled ventures across sectors including fintech, energy, agriculture, cybersecurity, mobility, gaming, robotics, and Internet of Things. Through a range of sector- and stage-specific GSYF funds, APY Ventures provides tailored support and an active, hands-on approach to help founders scale. The organization follows a selective investment stance and aims to contribute to Turkey's technology ecosystem by aligning capital with entrepreneurship and development goals. Notable portfolio companies include EELI Technology, Spektra Games, Viseur AI, Mindtail, Cendra, and Flowla.

North Base Media is a boutique investment firm focused on the global digital media sector. Founded in 2013 and based in Chevy Chase, Maryland, it is led by media veterans Marcus Brauchli and Sasa Vucinic who bring extensive journalism and investment experience. The firm makes strategic equity investments in media companies and related digital platforms to support growth and innovation across the media ecosystem. Its global portfolio spans content creators, media brands, live events, and media technology services, reflecting an emphasis on high-quality media and new audience reach.