Demandbase

DemandMatrix is a data company that specializes in providing technographic insights to B2B marketers and organizations. By leveraging artificial intelligence and machine learning, DemandMatrix analyzes vast amounts of publicly available information and over a billion documents monthly to identify the hardware and software utilized or considered by millions of companies worldwide. This extensive research covers over 12,000 products across more than 13 million businesses in 236 countries. DemandMatrix aids sales and marketing teams by enhancing their targeting efforts, enabling them to focus on high-potential accounts and improve their go-to-market strategies. The company's unique ability to gather data both in front of and behind firewalls allows for a comprehensive understanding of technology adoption patterns, thereby helping clients effectively engage with relevant customers.

InsideView is a technology company that specializes in customer relationship management (CRM) software, focusing on providing actionable B2B data and intelligence. Founded in 2005 and headquartered in San Francisco, California, InsideView's Targeting Intelligence platform leverages machine learning and artificial intelligence to assist sales and marketing teams in redefining their go-to-market strategies from a volume-based model to a more targeted approach. This platform enables professionals to quickly identify and qualify optimal targets, engage with greater relevance, and enhance their capabilities to close deals and expand customer accounts. InsideView serves over 500,000 professionals across more than 20,000 leading companies, including notable names such as Adobe and Apple. The company's CRM integrations include partnerships with major platforms like Microsoft, Salesforce, and Oracle, while its content relationships extend to social media and data providers such as Facebook, LinkedIn, and Thomson Reuters.

Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.

Spiderbook, Inc., based in Los Altos, California, specializes in a platform that connects companies, partners, customers, and suppliers while focusing on enhancing sales growth. As a subsidiary of Demandbase, Inc., Spiderbook leverages advanced data science, including machine learning and Natural Language Processing, to identify sales leads that convert at significantly higher rates than traditional methods. The platform serves as a comprehensive business network, encompassing every company globally, along with their related parties and key decision-makers. By analyzing billions of documents and employing graph algorithms, Spiderbook automates the identification of potential clients, uncovers qualified opportunities, and facilitates effective sales prospecting and social selling.

WhoToo, Inc. is a data intelligence company based in Seattle, Washington, that specializes in providing analytic tools for publishers and marketers. Founded in 2012, WhoToo offers a marketing platform that grants users on-demand access to various data sets, allowing clients to analyze their audience through a range of metrics, including demographics and technology usage. The company also features WhoToo Profile Cloud, a cloud-based data compilation that supports marketers with a suite of on-demand tools for reporting, analysis, targeting, and personalization. Additionally, WhoToo facilitates a network of public and private data exchanges, enhancing the capabilities of marketing data providers. As of August 2019, WhoToo operates as a subsidiary of NetWise Data, LLC.