Demandbase

DemandMatrix is a data-driven company that specializes in providing technographic insights to B2B marketers and companies. By leveraging artificial intelligence and machine learning, DemandMatrix analyzes millions of publicly available sources and over a billion documents monthly to identify technology adoption patterns across various organizations. The company catalogs and scores more than 12,000 hardware and software products used by over 13 million companies worldwide. This extensive research enables sales and marketing teams to efficiently target the right customers, enhancing their go-to-market strategies and improving engagement with high-potential accounts. DemandMatrix's unique capabilities allow it to uncover technology usage both within and beyond corporate firewalls, providing critical information that helps organizations streamline their outreach efforts and increase conversion rates.

Founded in 2005, InsideView empowers businesses to enhance their go-to-market strategies by providing a targeted approach through its Targeting Intelligence platform. This platform enables sales and marketing teams to swiftly identify, qualify, engage with, close deals for, and retain/expand accounts using real-time data validation and market signals. With over 20,000 customers, including industry leaders like Adobe and Apple, InsideView's solutions are trusted by more than 500,000 professionals.

Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.

Spiderbook, Inc. is a data science company based in Los Altos, California, specializing in sales growth through innovative technology. As a subsidiary of DEMANDBASE, INC., Spiderbook offers a unique platform that serves as a connected business network encompassing companies, suppliers, partners, and customers worldwide. The company employs advanced data science techniques, including Natural Language Processing and graph algorithms, to analyze vast amounts of information and identify sales leads that have a significantly higher conversion rate compared to traditional sources. By automating the identification of prospective clients and uncovering qualified opportunities, Spiderbook facilitates efficient lead generation, sales prospecting, and social selling, helping businesses enhance their sales strategies.

WhoToo, Inc. is a data intelligence company based in Seattle, Washington, that specializes in providing analytic tools for publishers and marketers. Founded in 2012, the company enables its clients to better understand their users across email, web, and mobile applications. WhoToo offers a comprehensive marketing platform that grants access to various data sets, allowing clients to analyze user metrics based on demographics, technology, and usage patterns. Additionally, the company provides the WhoToo Profile Cloud, a cloud-based data repository, along with on-demand tools that facilitate reporting, analysis, targeting, and personalization for marketers. Since August 2019, WhoToo operates as a subsidiary of NetWise Data, LLC.