Demandbase

DemandMatrix is a data-driven company that specializes in providing technographic insights to B2B marketers and companies. By leveraging artificial intelligence and machine learning, DemandMatrix analyzes millions of publicly available sources and over a billion documents monthly to identify technology adoption patterns across various organizations. The company catalogs and scores more than 12,000 hardware and software products used by over 13 million companies worldwide. This extensive research enables sales and marketing teams to efficiently target the right customers, enhancing their go-to-market strategies and improving engagement with high-potential accounts. DemandMatrix's unique capabilities allow it to uncover technology usage both within and beyond corporate firewalls, providing critical information that helps organizations streamline their outreach efforts and increase conversion rates.

InsideView is a technology company that specializes in customer relationship management (CRM) software, focusing on providing actionable B2B data and intelligence. Founded in 2005 and headquartered in San Francisco, California, InsideView's Targeting Intelligence platform leverages machine learning and artificial intelligence to assist sales and marketing teams in redefining their go-to-market strategies from a volume-based model to a more targeted approach. This platform enables professionals to quickly identify and qualify optimal targets, engage with greater relevance, and enhance their capabilities to close deals and expand customer accounts. InsideView serves over 500,000 professionals across more than 20,000 leading companies, including notable names such as Adobe and Apple. The company's CRM integrations include partnerships with major platforms like Microsoft, Salesforce, and Oracle, while its content relationships extend to social media and data providers such as Facebook, LinkedIn, and Thomson Reuters.

Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.

Spiderbook, Inc. is a data science company based in Los Altos, California, specializing in sales growth through innovative technology. As a subsidiary of DEMANDBASE, INC., Spiderbook offers a unique platform that serves as a connected business network encompassing companies, suppliers, partners, and customers worldwide. The company employs advanced data science techniques, including Natural Language Processing and graph algorithms, to analyze vast amounts of information and identify sales leads that have a significantly higher conversion rate compared to traditional sources. By automating the identification of prospective clients and uncovering qualified opportunities, Spiderbook facilitates efficient lead generation, sales prospecting, and social selling, helping businesses enhance their sales strategies.

WhoToo, Inc. is a data intelligence company based in Seattle, Washington, that specializes in providing analytic tools for publishers and marketers. Founded in 2012, the company enables its clients to better understand their users across email, web, and mobile applications. WhoToo offers a comprehensive marketing platform that grants access to various data sets, allowing clients to analyze user metrics based on demographics, technology, and usage patterns. Additionally, the company provides the WhoToo Profile Cloud, a cloud-based data repository, along with on-demand tools that facilitate reporting, analysis, targeting, and personalization for marketers. Since August 2019, WhoToo operates as a subsidiary of NetWise Data, LLC.