212

212 Limited is a venture capital firm established in 2011 and headquartered in Luxembourg City, Luxembourg. The firm specializes in investments in start-up to late-stage technology companies, primarily focusing on sectors such as software, social gaming, eCommerce, mobile applications, social media, and cloud technology. It concentrates its investment efforts in Turkey, the Central and Eastern European (CEE) region, and the Middle East, typically investing between $0.5 million and $3 million and preferring minority stakes in its portfolio companies. 212 aims to support growth-stage tech companies that have demonstrated market traction and are prepared for international expansion, adhering to the principle of "Test local, go global." In addition to financial investment, the firm places significant emphasis on mentoring and advising its companies, fostering a thriving entrepreneurial ecosystem in its target regions.

Maher Hakim

Partner

Safak Araz Kozlu

Venture Partner

Numan Numan

Founder and Managing Director

Past deals in Turkey

Hub21

Pre Seed Round in 2022
Hub21provides personalized instruction to students age 7-17 in tech, including coding, game development, robotics, design. Hub21`s programs boost students` confidence and help them develop their passion outside of school. Hub21 tutors meet with their students in a private session one or multiple times per week. Hub21 offers physical summer camps for students to discover more about STEAM.

Wellbees

Seed Round in 2022
Wellbees is an employee wellbeing company that provides a digital platform aimed at enhancing the health and wellness of employees within enterprise organizations. Operating in 17 countries and available in eight languages, Wellbees primarily serves HR professionals through its B2B SaaS model. The platform features an AI-powered wellbeing dashboard, which offers real-time insights into employee mental health and overall well-being. By consolidating various wellbeing services under one umbrella, Wellbees assists HR teams in optimizing their resources and fostering a positive workplace culture. Founded in 2013, Wellbees transitioned from a consultancy to a robust digital platform, with significant growth during the COVID-19 pandemic. The company has achieved a 62% active usage rate among its clients, demonstrating its effectiveness in reducing turnover and enhancing employee engagement. With a team of over 50 employees, Wellbees is focused on scaling its sales in the UK and MENA regions while developing new AI capabilities and features, including an SME product and virtual health support.

Fazla Gıda

Series A in 2021
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

Trio Mobil

Series A in 2021
Trio Mobil is a US-based B2B industrial IoT company that specializes in workplace safety solutions aimed at enhancing efficiency within manufacturing and warehousing sectors. The company combines artificial intelligence and Internet of Things technology to provide innovative safety measures that address various operational risks, such as those associated with forklifts, material-handling equipment, pedestrians, and robotic cells. Trio Mobil's software enables businesses to improve data insights, allowing for informed safety decisions and enhanced protocols. With over 500,000 connected devices deployed across 65 countries and a diverse client base that includes notable brands like Caterpillar, Unilever, and Coca-Cola, Trio Mobil has established itself as a leader in the industry. The company's technology was recognized in Gartner's "Top Strategic Technology Trends for 2023," reflecting its commitment to advancing workplace safety and efficiency.

Artboard Studio

Seed Round in 2021
Artboard Studio is an online graphic design and motion design platform that facilitates the creation of marketing assets. Its user-friendly interface offers a variety of features, including design, animation, and mockup capabilities, which simplify the creative process. Users can create mockups directly in their browser and benefit from real-time collaboration and feedback on their projects. The platform provides a library of pre-designed templates, making it easier for branding and marketing professionals to produce promotional and portfolio images efficiently. Overall, Artboard Studio helps users save time and resources in their creative endeavors.

SmartMessage

Venture Round in 2019
SmartMessage is a technology company founded in 2005 and headquartered in Istanbul, Turkey, specializing in omni-channel marketing software solutions. The company provides both on-premise and cloud-based platforms that facilitate effective marketing engagement between organizations and their target audiences. SmartMessage's platform is designed to address challenges in digital transformation by delivering real-time data that enables brands to connect meaningfully with customers. This capability allows clients to respond to customer intent and actions promptly, ensuring relevant communications across multiple channels. As a result, businesses can confidently scale their marketing efforts to reach millions of customers in real time.

OMMA

Series A in 2019
OMMA is a software platform that enables brands to engage with their target audiences through both digital and physical environments. Its cloud-based infrastructure supports real-time, interactive, and fully programmable marketing communications. OMMA offers two primary products: OmmaVQ, a video player that integrates real-time data and interactivity into video content, and OmmaSign, a digital signage software that operates independently of any operating system. These tools allow businesses to deliver personalized and relevant messages through video and signage, enhancing customer interaction and communication.

Iyzico

Series C in 2017
Iyzico is a payment management platform founded to provide secure payment solutions for online businesses across various industries. The platform offers a range of services including iyziPos, a secure virtual POS solution that features automated fraud prevention and strong bank integrations; iyziBazaar, which facilitates marketplace payments; iyziLink, allowing payments via links without the need for a shopping site; and Buyer Protection, ensuring a secure shopping experience. Additionally, Iyzico supports multiple payment options such as recurring payments, bin control, one-click payments, installment payments, and bank transfers, enabling e-commerce companies to accept payments quickly, often within the same day of integration.

Iyzico

Series B in 2015
Iyzico is a payment management platform founded to provide secure payment solutions for online businesses across various industries. The platform offers a range of services including iyziPos, a secure virtual POS solution that features automated fraud prevention and strong bank integrations; iyziBazaar, which facilitates marketplace payments; iyziLink, allowing payments via links without the need for a shopping site; and Buyer Protection, ensuring a secure shopping experience. Additionally, Iyzico supports multiple payment options such as recurring payments, bin control, one-click payments, installment payments, and bank transfers, enabling e-commerce companies to accept payments quickly, often within the same day of integration.

Iyzico

Series B in 2014
Iyzico is a payment management platform founded to provide secure payment solutions for online businesses across various industries. The platform offers a range of services including iyziPos, a secure virtual POS solution that features automated fraud prevention and strong bank integrations; iyziBazaar, which facilitates marketplace payments; iyziLink, allowing payments via links without the need for a shopping site; and Buyer Protection, ensuring a secure shopping experience. Additionally, Iyzico supports multiple payment options such as recurring payments, bin control, one-click payments, installment payments, and bank transfers, enabling e-commerce companies to accept payments quickly, often within the same day of integration.

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Solvoyo

Venture Round in 2014
Solvoyo is a service-based software company that specializes in supply chain optimization through its cloud-based analytical platform. It focuses on enhancing distribution, production planning, and inventory management by offering a comprehensive suite of services across three segments: strategic, tactical, and operational planning. The strategic planning segment includes network strategy services and inventory deployment, while the tactical planning segment encompasses demand forecasting, multi-echelon inventory optimization, and sales and operational planning. The operational planning segment delivers various services such as production planning, replenishment planning, and transportation planning. Solvoyo aims to reduce costs, eliminate waste, and improve customer experiences through enhanced availability and fulfillment metrics. The company serves a diverse clientele, including notable names like HP and Procter & Gamble.

Solvoyo

Series B in 2013
Solvoyo is a service-based software company that specializes in supply chain optimization through its cloud-based analytical platform. It focuses on enhancing distribution, production planning, and inventory management by offering a comprehensive suite of services across three segments: strategic, tactical, and operational planning. The strategic planning segment includes network strategy services and inventory deployment, while the tactical planning segment encompasses demand forecasting, multi-echelon inventory optimization, and sales and operational planning. The operational planning segment delivers various services such as production planning, replenishment planning, and transportation planning. Solvoyo aims to reduce costs, eliminate waste, and improve customer experiences through enhanced availability and fulfillment metrics. The company serves a diverse clientele, including notable names like HP and Procter & Gamble.

Evim.net

Series A in 2013
Evim.net is a membership-based private shopping platform based in Turkey, specializing in home decoration and accessories. The site offers a diverse selection of products, including home textiles, kitchenware, small appliances, mother-child products, and household electronics. Members can purchase these items at significantly discounted prices, with savings of up to 80%. The platform also encourages member engagement by allowing users to invite friends to join, expanding its community of shoppers. Through its user-friendly e-commerce interface, Evim.net provides customers with numerous options for decorating their homes effectively and affordably.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Solvoyo

Series A in 2013
Solvoyo is a service-based software company that specializes in supply chain optimization through its cloud-based analytical platform. It focuses on enhancing distribution, production planning, and inventory management by offering a comprehensive suite of services across three segments: strategic, tactical, and operational planning. The strategic planning segment includes network strategy services and inventory deployment, while the tactical planning segment encompasses demand forecasting, multi-echelon inventory optimization, and sales and operational planning. The operational planning segment delivers various services such as production planning, replenishment planning, and transportation planning. Solvoyo aims to reduce costs, eliminate waste, and improve customer experiences through enhanced availability and fulfillment metrics. The company serves a diverse clientele, including notable names like HP and Procter & Gamble.

Hemen kiralik

Venture Round in 2012
HemenKiralik is an online marketplace for short term rentals. Currently our services are offered at hemenkiralik.com, flat4day.com and domiknaden.ru websites. HemenKiralik currently provides more than 40000 daily rental properties overall in Turkey. Our headquarters is located in Nisantasi, Istanbul, Turkey.

Hazinem.com

Seed Round in 2012
Hazinem.com is an online retailer based in Istanbul, Turkey, specializing in gold, diamond, and semi-precious gemstone jewelry. Established in 2011, the e-commerce platform offers a diverse product range that includes rings, chains, necklaces, wedding bands, and pendants. Hazinem.com focuses on providing customers with high-quality jewelry at affordable prices, catering to various tastes and preferences in the jewelry market.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio specializing in the development of social, casual, and mobile games. The company has created popular titles such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas, primarily targeting the Turkish and Middle Eastern markets. ArcadeMonk emphasizes incorporating regional cultural elements into its games, which enhances user engagement. With a strong focus on providing enjoyable gaming experiences at an affordable price, the studio leverages its marketing expertise and innovative project development to attract a diverse audience.

Balerin.com

Seed Round in 2012
Balerin.com, launched in 2010, is a Turkey-based online cosmetics store offering a range of branded beauty products. It offers perfume, facial, hair care, mothers and babies, hand and body care, makeup, and personal hygiene. It also offers a range of jewelry products for women. Customers can pay for their products using credit cards, bank transfers, and cash-on-delivery services.

Butigo

Seed Round in 2012
Butigo is an e-commerce platform that provides its users with fashion consultancy and products. It also operates as an online blog and a resource of fashion news and style tips. Its e-commerce platform is primarily engaged in the sale of shoes.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.