212

212 Limited is a venture capital firm established in 2011 and based in Luxembourg City, Luxembourg. The firm specializes in start-up to late venture investments, primarily focusing on internet, communication, and technology sectors, including software, social gaming, eCommerce, mobile applications, social media, and cloud services. It targets investment opportunities in Turkey, the Central and Eastern European (CEE) region, and the Middle East and North Africa (MENA) region. 212 Limited typically invests between $0.5 million and $3 million in portfolio companies and generally prefers to acquire minority stakes. The firm is driven by a vision to cultivate a robust ecosystem in Turkey and its surrounding areas, leveraging the diverse expertise of its team members.

Maher Hakim

Partner

Ali Karabey

Founding Partner

Safak Araz Kozlu

Venture Partner

Numan Numan

Founding Partner, Executive, Investment, Growth Funds and Managing Director

Pelin Gonul Sahin

Venture Partner

Past deals in Turkey

The Hub21

Pre Seed Round in 2022
The Hub21 focuses on providing an engaging learning platform for children aged 7 to 15, aimed at fostering sustainable solutions for the future. The organization offers a variety of programs, including virtual tech classes and summer camps, where children can enhance their tech skills through subjects like coding, game development, and design. Guided by knowledgeable tutors, these programs create inclusive and enjoyable environments that empower young learners to develop entrepreneurial and STEM skills, preparing them to navigate and innovate in a tech-driven world.

Wellbees

Seed Round in 2022
Operator of a digital corporate well-being platform intended to offer a well-being program for employees. The company's platform offers expert support, competitions, content, seminars, and events on a digital platform dedicated to the organization within the scope of a sustainable program, enabling companies to improve employees' healthy habits, make them feel valued and increase their commitment.

Fazla Gıda

Series A in 2021
Fazla Gıda is a technology solutions Company That prevent food waste .

Trio Mobil

Series A in 2021
Trio Mobil is a fast growing technology company specialize in Industrial Internet of Things (IoT) technologies. The new generation solution portfolio targets manufacturing, retail and services industries with one one stop shop approach. With a professional team of 110 people, sales and after-sales partners, Trio Mobil provides services to 20.000 corporate customers including Mercedes, Ford, Carrefour, Philip Morris, Axa Insurance, Vodafone with more than 200.000 IoT devices. Trio Mobil is listed in Deloitte Fast 50 and Fast 500 as one of the fastest growing technology companies in the region. Trio Mobil received 2.2M USD series A funding in 2017 from Ak Asset Management Venture Capital Fund And the fund raised mainly invested in research and development for innovative IoT products. In 2020 London office opened to launch proven solutions to UK and European markets.

Artboard Studio

Seed Round in 2021
Artboard Studio is an online graphic design tool tailored for branding and marketing professionals. It offers a browser-based platform that allows users to create mockups, collaborate in real time, and present designs effectively. The tool addresses common communication challenges between designers and clients by incorporating features that facilitate feedback on design assets. With a library of pre-designed templates, Artboard Studio enables users to generate promotional or portfolio images efficiently, making it a valuable resource for businesses engaged in branding and marketing efforts.

Marti

Series A in 2019
Marti Technologies Inc. is a micro-mobility company based in Istanbul, Turkey, that focuses on providing electric vehicles for local transportation in the MENA region and Eastern Europe. Established in 2018, Marti operates a fleet of over 48,000 electric mopeds, e-bikes, and e-scooters. The company utilizes proprietary software systems and IoT infrastructure to manage its operations efficiently, aiming to enhance urban mobility and accessibility in the areas it serves.

SmartMessage

Venture Round in 2019
SmartMessage is a marketing platform developed by ODC Business Solutions, a global technology company based in Istanbul, Turkey, founded in 2005. The platform offers scalable, enterprise-ready solutions for campaign management and event-based marketing. It supports a wide range of communication channels, including email, SMS/MMS, push notifications, chatbots, and social media, enabling enterprises to engage effectively with their customers. SmartMessage encompasses various tools such as Engage for omni-channel campaign management, Connect for building conversational experiences, Autoflow for marketing automation and analytics, Preference for communication consent management, and Secure for fraud management in banking. In addition to its marketing solutions, ODC Business Solutions provides Microsoft products and digital marketing services to both local and global markets.

OMMA

Series A in 2019
OMMA is a device and OS independent software platform that enables its customers to interact with their target audiences both in digital and brick&mortar worlds. The company’s display-based marketing communications infrastructure is cloud-based, real-time, interactive, and fully programmable with built-in apps. It has 2 products based on it: OmmaVQ is basically a video player that embeds real-time data and adds interactivity to any video content, on the fly. OmmaSign is a digital signage software platform that is OS independent, cloud-based, real-time, and fully programmable.

Iyzico

Series C in 2017
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

Iyzico

Series B in 2015
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

Iyzico

Series B in 2014
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Solvoyo

Venture Round in 2014
Solvoyo is a software company based in Istanbul, Turkey, that specializes in optimizing supply chain management through a cloud-based analytical platform. The company offers a comprehensive service model encompassing strategic, tactical, and operational planning. Its strategic planning services focus on network strategy and inventory deployment, while the tactical planning segment includes demand forecasting, multi-echelon inventory optimization, and sales and operational planning. In the operational planning area, Solvoyo provides services such as production planning, replenishment planning, and transportation planning. By integrating these functions, Solvoyo aims to help businesses enhance customer experience, reduce costs, and eliminate waste within their supply chain processes. The company serves a notable clientele, including organizations like HP and Applied Materials.

Solvoyo

Series B in 2013
Solvoyo is a software company based in Istanbul, Turkey, that specializes in optimizing supply chain management through a cloud-based analytical platform. The company offers a comprehensive service model encompassing strategic, tactical, and operational planning. Its strategic planning services focus on network strategy and inventory deployment, while the tactical planning segment includes demand forecasting, multi-echelon inventory optimization, and sales and operational planning. In the operational planning area, Solvoyo provides services such as production planning, replenishment planning, and transportation planning. By integrating these functions, Solvoyo aims to help businesses enhance customer experience, reduce costs, and eliminate waste within their supply chain processes. The company serves a notable clientele, including organizations like HP and Applied Materials.

Evim.net

Series A in 2013
Evim.net is a membership-based private shopping platform in Turkey, specializing in home decoration and accessories. The site offers a diverse selection of products, including home textiles, kitchenware, small appliances, mother-child items, household goods, and electronic products. Members benefit from significant discounts, with savings of up to 80% on various products. In addition to shopping, Evim.net encourages members to invite friends to join the platform, enhancing its community-oriented approach. This e-commerce site serves as a comprehensive resource for customers seeking affordable and stylish home decor options.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Solvoyo

Series A in 2013
Solvoyo is a software company based in Istanbul, Turkey, that specializes in optimizing supply chain management through a cloud-based analytical platform. The company offers a comprehensive service model encompassing strategic, tactical, and operational planning. Its strategic planning services focus on network strategy and inventory deployment, while the tactical planning segment includes demand forecasting, multi-echelon inventory optimization, and sales and operational planning. In the operational planning area, Solvoyo provides services such as production planning, replenishment planning, and transportation planning. By integrating these functions, Solvoyo aims to help businesses enhance customer experience, reduce costs, and eliminate waste within their supply chain processes. The company serves a notable clientele, including organizations like HP and Applied Materials.

Hemenkiralik

Venture Round in 2012
HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.

Hazinem

Seed Round in 2012
Hazinem.com is an online retailer based in Istanbul, Turkey, specializing in gold, diamond, and semi-precious gemstone jewelry. Founded in 2011, the platform offers a diverse product catalog that includes rings, chains, necklaces, wedding bands, pendants, earrings, and wristbands. Hazinem.com aims to provide high-quality designer jewelry at affordable prices, catering to a wide range of customers and accessory enthusiasts. Through its e-commerce platform, the company enables easy access to a variety of jewelry items for purchase, enhancing the shopping experience for those seeking stylish and elegant accessories.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio that develops social, casual, and mobile games such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas.

Balerin.com

Seed Round in 2012
Balerin.com, established in 2010 and based in Turkey, operates as an online cosmetics store that provides a diverse selection of branded beauty products. Its offerings include perfume, facial and hair care items, personal hygiene products, makeup, as well as specialized products for mothers and babies. In addition to cosmetics, Balerin.com also features a range of jewelry designed for women. The platform facilitates various payment options, including credit cards, bank transfers, and cash-on-delivery, making it accessible for a wide customer base.

Butigo

Seed Round in 2012
Butigo is an e-commerce platform specializing in fashionable footwear for women. It provides a diverse selection of shoes, catering to various styles and preferences, all at affordable prices. In addition to retailing shoes, Butigo also serves as a fashion consultancy, offering users style tips and insights through an online blog that features fashion news. This dual approach enhances the customer experience by combining product availability with valuable fashion advice.
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