Better Choice

Better Choice Company Inc., established in 2001 and headquartered in Oldsmar, Florida, is a leading animal health and wellness company. It offers a wide range of pet products, including pet foods, supplements, and related supplies, with a focus on natural, nutrition-based alternatives to conventional pet care. The company's portfolio comprises brands like Halo and TruDog, known for their high-quality, sustainably sourced ingredients and minimal processing. Better Choice is committed to driving industry trends towards healthier, happier pet lives, leveraging its established digital footprint to educate pet parents and facilitate informed decisions.

Lionel Conacher

Director and Interim CEO

5 past transactions

Choice Specialty Pharmacy

Acquisition in 2025
Choice Specialty Pharmacy provides efficient, empathetic, and innovative solutions for patients' health and pharmaceutical needs.

SRX Health

Acquisition in 2024
SRX Health provides advanced treatment, patient support programs, and pharmaceutical services to optimize health outcomes for patients.

HALO, Purely for Pets

Acquisition in 2019
Halo, Purely for Pets, Inc. is a company that specializes in producing and marketing pet care products, including dog and cat food, nutritional supplements, and herbal grooming supplies. The product range also features natural treats and various pet supplements. These offerings are available for purchase through an online platform as well as a network of retail stores across the United States and Canada. Established in 1986, the company is headquartered in Tampa, Florida, and operates as a subsidiary of Better Choice Company Inc.

TruPet

Acquisition in 2019
TruPet is a family-owned pet food company based in Ohio.

Bona Vida

Acquisition in 2019
Bona Vida, Inc. is a company based in Encino, California, that develops, manufactures, and distributes pet food specifically for dogs and cats. Established in 2018, the company operates as a subsidiary of Better Choice Company Inc. Bona Vida specializes in creating cannabidiol (CBD) products derived from industrial hemp, aimed at enhancing the well-being of pets and fostering a healthier bond between pets and their owners. The company's product offerings are designed to promote relaxation and overall wellness for pets, positioning Bona Vida as a notable player in the animal health and wellness market in the United States.
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