Build Your Legacy Ventures

Build Your Legacy Ventures, established in 2024 and based in Milwaukee, Wisconsin, is a venture capital firm specializing in early-stage investments. It serves as the exclusive venture investment arm for NBA champion Giannis Antetokounmpo, leveraging his brand and network to support entrepreneurs. The firm invests in startups across entertainment and media, sports, consumer products, and technology sectors, providing practical mentorship, operational assistance, and strategic support through its incubation program. This program offers tailored growth plans, market strategy enhancement resources, and vital connections to help startups thrive in competitive sectors.

Giannis Antetokounmpo

Founder

2 past transactions

ScorePlay

Series A in 2025
ScorePlay is a technology company that specializes in managing digital media assets for sports organizations. Its AI-powered platform streamlines workflows by offering features such as FTP integration, calendar synchronization, and live broadcast ingestion. ScorePlay enables brands to centralize their media assets within the platform, which are then automatically tagged using integrated AI systems before being distributed to relevant parties like athletes, artists, and sponsors. This automated process helps sports organizations efficiently manage and monetize their digital content.

Unrivaled

Series A in 2024
Unrivaled is a professional women's basketball league dedicated to promoting female athletes through an innovative competition platform. The league focuses on providing an alternative source of competition and income for players during the WNBA offseason. Unrivaled organizes three-on-three basketball matches, creating a unique and engaging format that highlights the skills and talents of women in sports. This initiative not only fosters a competitive environment but also aims to enhance the visibility and opportunities for female athletes in the basketball community.
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