Exuberance Capital

Exuberance Capital is a venture capital firm based in Fruthwilen, Switzerland, established in 2021. The firm specializes in investing in early-stage, pre-seed startups, with a strong focus on the e-commerce sector. By providing capital and support, Exuberance Capital aims to foster the growth of innovative e-commerce businesses globally.

Armin Dressler

Private Investor, Business Angel and Coach

1 past transactions

Heuristic Commerce

Seed Round in 2022
Heuristic Commerce specializes in enhancing the online shopping experience through its innovative product page conversion platform. The company focuses on optimizing content rather than superficial elements like button colors, aiming to drive meaningful engagement and conversions for e-commerce businesses. By leveraging customer intelligence, Heuristic Commerce helps online retailers personalize product content—including titles and descriptions—to better meet shopper needs. Their services encompass testing, segmenting, and analyzing key performance metrics to ensure continuous improvement. Additionally, the platform supports content creation at scale, utilizing generative AI to streamline processes. Through these strategies, Heuristic Commerce enables clients to deliver tailored product experiences that significantly boost performance and conversion rates.
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