ITV AdVentures Invest

ITV AdVentures Invest is the corporate venture capital arm of ITV, based in London, United Kingdom. It makes early- and later-stage investments in startups that complement ITV's media and technology ecosystem, spanning sectors such as media, ecommerce, fintech, adtech, agetech, health and wellness, consumer goods and food, with the aim of fostering innovation, strategic collaboration, and growth opportunities for ITV and its portfolio.

Sheena Amin

Director

3 past transactions

THIS

Venture Round in 2023
THIS is a brand specializing in plant-based meat alternatives. Their products are crafted from plant ingredients fortified with nutrients like vitamin B12 and iron, offering meat lovers a similar taste experience while being cruelty-free.

Flarin

Venture Round in 2023
Flarin is a pharmaceutical company dedicated to developing innovative analgesic solutions for patients experiencing acute joint or muscular pain. The company specializes in a unique and patent-protected formulation of ibuprofen, which delivers the same efficacy as prescription-strength ibuprofen while minimizing the risk of gastric side effects commonly associated with traditional ibuprofen. By offering a lipid-formulated version of the drug, Flarin aims to enhance patient comfort and safety, providing an effective alternative for those in need of pain relief.

PitPat

Venture Round in 2023
PitPat is a company focused on enhancing animal health and wellbeing through innovative wearable technology and data analytics. It specializes in designing and manufacturing affordable pet tracking devices that monitor dogs' activities and fitness levels. These devices attach to a dog's collar and communicate with a mobile application, allowing pet owners to easily track their dog's activity levels. In addition to offering consumer products, PitPat develops tailored solutions for commercial partners, further extending its impact on pet health management.
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