ITV AdVentures

ITV AdVentures, established in 2020, is the corporate venture capital arm of ITV, a leading UK advertising company. Based in London, it invests in early-stage and growth-stage consumer sector companies across the UK. ITV AdVentures supports high-growth businesses and entrepreneurs at all stages of development, providing capital and strategic support through its investment arm, ITV AdVentures Invest, and its commercial incubator, ITV AdVentures Ignite. The firm focuses on media, apparel, accessory, adtech, and information technology sectors.

Sheena Amin

Director

3 past transactions

THIS

Venture Round in 2023
THIS is a plant-based meat brand that specializes in producing alternative meat products designed to cater to meat lovers. The company focuses on creating products from plant-based ingredients that are fortified with essential nutrients such as vitamin B12 and iron. By doing so, THIS aims to provide a satisfying culinary experience that mimics the taste and texture of traditional meat, allowing consumers to enjoy their favorite dishes without the ethical implications of animal consumption. The brand positions itself as a viable option for those seeking healthier and more sustainable dietary choices while maintaining the flavors and satisfaction typically associated with meat-based meals.

Flarin

Venture Round in 2023
Flarin is a pharmaceutical company dedicated to developing innovative analgesic solutions for patients experiencing acute joint or muscular pain. The company specializes in a unique and patent-protected formulation of ibuprofen, which delivers the same efficacy as prescription-strength ibuprofen while minimizing the risk of gastric side effects commonly associated with traditional ibuprofen. By offering a lipid-formulated version of the drug, Flarin aims to enhance patient comfort and safety, providing an effective alternative for those in need of pain relief.

PitPat

Venture Round in 2023
PitPat is a company focused on enhancing animal health and wellbeing through innovative wearable technology and data analytics. It specializes in designing and manufacturing affordable pet tracking devices that monitor dogs' activities and fitness levels. These devices attach to a dog's collar and communicate with a mobile application, allowing pet owners to easily track their dog's activity levels. In addition to offering consumer products, PitPat develops tailored solutions for commercial partners, further extending its impact on pet health management.
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