Surround Ventures

Surround Ventures is a venture capital firm founded in 2019 and headquartered in Tel Aviv, Israel, with additional offices in Los Angeles and New York. The firm specializes in investing in Israeli technology startups within the media, entertainment, sports, and e-commerce sectors. Surround Ventures is dedicated to empowering its portfolio companies by providing strategic insights and facilitating connections with key executives, entrepreneurs, and investors in these industries.

Yaron Kniajer

Managing Partner and Co-Founder

11 past transactions

QuamCore

Seed Round in 2025
We're Building the Next Big Thing

Onebeat

Series B in 2023
Onebeat is a developer of AI-driven retail technology that focuses on optimizing inventory management and sales execution. The company's software provides real-time insights into customer behavior, allowing retailers to adjust their strategies daily based on market trends and demand fluctuations. By synchronizing store management and online sales, Onebeat enables retailers to effectively manage product inventory and tailor the variety of products offered at each sales point. This approach helps businesses react swiftly to customer preferences and adapt to ever-changing market dynamics, ultimately enhancing sell-through rates and overall sales performance.

Hyper Food Robotics

Seed Round in 2022
Hyper Food Robotics is an innovative company focused on transforming the fast food industry through its fully autonomous robotic store-factory hybrid. This unique concept operates on a forty-foot container platform, allowing for scalability, flexibility, and mobility in brand growth. By combining advanced robotics with a self-contained environment, Hyper aims to deliver fresh, flavorful, and healthy fast food that meets the evolving demands of consumers and the industry. The company's approach not only addresses current market needs but also positions itself as a leader in the future of fast food.

Yo Egg

Seed Round in 2022
Yo Egg is a food processing company specializing in plant-based egg substitutes that provide consumers with alternatives to traditional chicken eggs. Their product range includes fried eggs, ramen, and sunny egg dishes made from a vegan formula designed to mimic the taste, texture, and appearance of real eggs. The offerings are cholesterol and pathogen-free, allowing people to enjoy egg-based meals without compromising their dietary values or environmental concerns. By utilizing a combination of ingredients that replicate the nutritional benefits of chicken eggs, Yo Egg aims to meet the growing demand for sustainable and ethical food options while facilitating easy adaptation for food service providers.

Onebeat

Series A in 2022
Onebeat is a developer of AI-driven retail technology that focuses on optimizing inventory management and sales execution. The company's software provides real-time insights into customer behavior, allowing retailers to adjust their strategies daily based on market trends and demand fluctuations. By synchronizing store management and online sales, Onebeat enables retailers to effectively manage product inventory and tailor the variety of products offered at each sales point. This approach helps businesses react swiftly to customer preferences and adapt to ever-changing market dynamics, ultimately enhancing sell-through rates and overall sales performance.

Botika

Seed Round in 2022
Botika operates an artificial intelligence-based synthetic media platform that focuses on creating personalized shopping experiences for consumers. By utilizing advanced virtual try-on technology, Botika enhances online shopping through visually stunning, individualized presentations tailored to each customer. This innovation aims to improve various stages of the customer journey, leading to reduced return rates, improved conversion rates, and heightened purchase confidence for businesses. Through its solutions, Botika seeks to transform how customers engage with products online, ultimately driving sales and enhancing overall satisfaction.

XTEND

Series A in 2021
XTEND develops solutions that allow people to interact with drones and other unmanned machine technologies. The company’s technology enables humans to extend themselves into the action by allowing them to virtually sit inside the drone for various tactical missions. Designed for both indoor and outdoor uses, XTEND’s technology can also be used to gamify real-life activities.

Bites

Seed Round in 2021
Bites is a computer software company based in Tel Aviv, Israel, founded in 2017. It specializes in a mobile application platform designed for managing digital bitesize learning units, which organizations can create using its content creation app. These learning units, referred to as Bites, can be easily shared with employees through popular communication platforms such as WhatsApp, MS Teams, Slack, Signal, WeChat, and Telegram. The platform also features tools for developing custom microlearning courses and includes a learning management system to track employee progress and engagement. By providing reporting and analytics, Bites aims to enhance the onboarding process and upskill frontline employees, ultimately improving business results and boosting productivity.

XED Beverage

Venture Round in 2021
XED Beverage Company specializes in health-conscious beverages, focusing on the development and promotion of innovative drink brands. Founded in 2019 by Zeke Bronfman and Nate Medow, the company aims to combine the authentic flavors of cocktails with the low-calorie, low-carbohydrate, and low-sugar attributes of hard seltzers. This unique approach allows consumers to enjoy flavorful drinks without the associated guilt of traditional cocktails. XED Beverage positions itself as a forward-thinking beverage incubator, actively launching, investing in, and growing a diverse portfolio of disruptive brands to meet the evolving preferences of health-conscious consumers.

Solvo

Seed Round in 2020
Solvo is an adaptive cloud infrastructure security and compliance platform based in Tel Aviv, Israel, founded in 2020. The platform is designed to assist developers and DevOps engineers in managing their cloud infrastructure effectively. By providing real-time monitoring and analysis of cloud environments, applications, data, and users, Solvo automatically generates tailored, continuously updated least privileged access policies and infrastructure as code remediations based on the associated risk levels. Its contextual and multi-dimensional analytics enable Chief Information Security Officers to identify and prioritize risks, proactively addressing cloud misconfigurations and vulnerabilities. Through enhanced collaboration among security, DevOps, and engineering teams, Solvo helps organizations minimize their cloud attack surface, simplify compliance efforts, and securely drive business growth.

IMGN Media

Venture Round in 2020
IMGN Media is a media company based in New York that focuses on engaging Gen Z audiences, boasting over 60 million followers. Founded in 2015, it operates popular channels such as Daquan, known for its urban comedy and pop culture content, and So Satisfying, which specializes in ASMR and other niche formats. The company utilizes its proprietary data platform, Viral Lab, to optimize content curation, channel management, and audience growth. Additionally, IMGN Media collaborates with Fortune 500 brands through its Vertical Studios division, working on platforms like TikTok, Instagram, and Twitch to enhance brand engagement with younger viewers.
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