B4A
B4A is transforming the beauty industry in Brazil, the fourth largest beauty market globally, through its innovative online beauty-tech platform. The company operates multiple business units, including Glambox, which is the largest beauty subscription service in Latin America, and Men's Market, the leading male-focused beauty e-commerce platform in Brazil. B4A's digital platform facilitates connections between beauty brands, consumers, and influencers by offering qualified experimentation, comprehensive exposure, and social commerce. This approach not only enhances the consumer experience but also allows digital influencers to advance their careers and create a positive social impact within the beauty sector.
2 past transactions
Men's Market
Acquisition in 2017
Men's Market is a Brazilian e-commerce company established in 2012 and headquartered in São Paulo. It specializes in offering a wide range of personal care products specifically designed for men, addressing the needs of over 90 million male consumers in Brazil who seek high-quality grooming and hygiene items. The company's platform serves as a comprehensive marketplace, featuring men's apparel, accessories, and grooming products, thereby providing consumers with a convenient one-stop solution for their personal care needs.
Glambox
Acquisition in 2017
Glambox is the largest beauty subscription service in Latin America, based in Brazil. The company offers an online subscription service that delivers curated packages of beauty product samples to its subscribers. Partnering with over 200 national and international beauty brands, Glambox has shipped more than 2 million products, establishing a significant presence in the market. It is known for its effective communication across digital channels and its monthly distribution of tens of thousands of subscription boxes, which have garnered high levels of customer satisfaction. With a strong digital following, Glambox continues to lead in the beauty subscription segment in Brazil.
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