B4A

Developer of an online beauty-tech platform designed to help consumers and influencers connect and interact with beauty brands. The company's digital platform connects brands with consumers and influencers through qualified experimentation, all-around exposure, social commerce and market intelligence to transform contact with the universe of beauty through meaningful experiences, enabling digital influencers to develop their careers and generate a positive social impact.

Jan Riehle

Founder and CEO at B4A

2 past transactions

Men's Market

Acquisition in 2017
Men's Market is a Brazilian e-commerce company established in 2012 and headquartered in São Paulo. It specializes in offering a wide range of personal care products tailored for men, including grooming and hygiene items, apparel, and accessories. The company aims to serve over 90 million male consumers in Brazil who seek access to high-quality grooming and shaving products. By providing a comprehensive platform for purchasing these essential items, Men's Market positions itself as a convenient one-stop shop for men's personal care needs.

Glambox

Acquisition in 2017
Glambox is the largest beauty subscription service of LATAM. Currently, the company works with the main national and imported beauty brands, consecrating partnerships with 200 companies, shipping more than 2 million products, and has an engaged digital base of millions of followers. It is recognized in the Brazilian market for the quality in the execution of the communication in digital channels, as well as for a monthly sending operation of tens of thousands of boxes, with levels of quality and satisfaction of odd customers in the Brazilian market.
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