Braze
Braze, Inc. is a customer engagement platform that specializes in enhancing interactions between consumers and brands across various industries, including retail, media, financial services, and hospitality. Founded in 2011 and headquartered in New York, Braze provides a suite of mobile marketing automation and customer relationship management solutions. The platform integrates tools for engagement orchestration, campaign optimization, and cross-channel personalization, utilizing an AI engine called Sage AI to enhance functionality. Braze enables brands to create meaningful, context-driven conversations through various channels, ensuring relevant and timely interactions. The company has additional offices in Chicago, London, San Francisco, and Singapore, reflecting its global presence and commitment to delivering exceptional customer experiences. Formerly known as Appboy, Braze rebranded in November 2017 to better align with its mission of fostering human connections between consumers and the brands they love.
OfferFit
Acquisition in 2025
OfferFit is an AI-powered experimentation platform that automates decision-making and personalization for businesses, enhancing customer engagement strategies through continuous testing and learning. The platform employs machine learning to create a self-learning decision engine that segments customers and identifies the most suitable offers for each group. This approach enables businesses to send personalized promotions, improving marketing effectiveness and customer experience. By analyzing customer responses, OfferFit helps companies refine their strategies and optimize the profitability of their promotions.
North Star Y
Acquisition in 2023
North Star Y is a leading technology company focused on enhancing customer engagement for brands in Australia and New Zealand. It serves as an exclusive partner for notable platforms such as Braze and Amplitude, providing businesses with advanced tools to connect with their customers effectively. North Star Y specializes in delivering a customer engagement platform that enables personalized and cross-channel interactions, powered by real-time insights into customer behavior. This approach allows brands to create tailored experiences at scale, fostering stronger connections with their audiences.
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