Xaxis

Xaxis operates as a programmatic advertising platform that leverages advanced artificial intelligence and proprietary data to enhance media investments and deliver measurable results for clients. The company provides managed programmatic services across 47 markets globally, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. By focusing on simplifying the complexities of programmatic media, Xaxis aims to offer clients greater accountability and clarity in their advertising efforts. The company combines its expertise, technology, and media investments to manage risks and drive successful outcomes for its clients, thereby positioning itself as a leader in optimizing programmatic advertising.

Brian Lesser

Founder and Global CEO

4 past transactions

Triad Retail Media

Acquisition in 2016
Triad Retail Media specializes in creating, managing, and operating digital media programs for major retail e-commerce websites. The company delivers innovative advertising solutions that enable national brands to effectively target and engage consumers during their shopping journey, particularly when they are making final purchase decisions. Triad's services encompass site monetization, online branding, email marketing, and customer engagement through various formats such as videos and product sampling. With a portfolio that includes some of the largest retailers globally, such as Walmart and eBay, Triad Retail Media focuses on enhancing the advertising experience by integrating it seamlessly with sales opportunities, thereby maximizing the impact of marketing efforts for both retailers and brands.

ActionX

Acquisition in 2015
ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

Bannerconnect

Acquisition in 2014
Bannerconnect is an independent specialist in automated advertising trading, operating on both national and international scales. The company offers an advertisement exchange platform that empowers brands to effectively reach target audiences across various media channels. By leveraging advanced technology, comprehensive data, and market insights, Bannerconnect delivers tailored solutions that enhance the management of online marketing campaigns. This approach ensures that advertisers have full visibility and control over their advertising efforts, ultimately maximizing campaign results.

24/7 Media

Acquisition in 2014
24/7 Media is a global provider of comprehensive advertising and marketing solutions tailored for web publishers, online advertisers, advertising agencies, e-marketers, and e-commerce merchants. The company specializes in delivering innovative strategies and technologies that enhance digital marketing efforts and optimize advertising performance. By focusing on the needs of various stakeholders in the online marketplace, 24/7 Media aims to facilitate effective communication and engagement between brands and their target audiences, thereby driving growth and maximizing return on investment for its clients.
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