33Across

33Across Inc. is a technology company based in New York that operates a social sharing and content discovery platform aimed at enhancing consumer attention in automated advertising. Founded in 2007, the company offers various solutions, including SocialDNA Targeting, which helps clients understand and connect with the social networks relevant to their brands. Its BRAND GRAPH service predicts consumer engagement and brand loyalty based on social and interest graphs, while Social Personas provides real-time insights into audience behavior and demographics. Additionally, the Real Platform focuses on traffic quality and ad monetization, ensuring verifiable viewability and minimizing fraudulent activity. 33Across also supports publishers in optimizing their inventory and generating revenue streams, particularly as the industry transitions to a cookieless environment. The company has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

Eric Krauss

CFO

Eric Wheeler

Co-Founder and CEO

1 past transactions

Tynt

Acquisition in 2012
Tynt is a company that provides hosted solutions for online publishers and content creators, enabling them to enhance user engagement through a unique technology. By allowing users to automatically insert a page URL when they copy content, Tynt helps over 600,000 publishers improve their search engine optimization, increase site traffic, and gain valuable content insights. This innovative approach not only boosts brand attribution but also revolutionizes the measurement of user engagement, benefiting both publishers and advertisers. Tynt's core product, Tracer, tracks user actions and ensures that links to original content are included when text or images are pasted, thereby enhancing the overall value of web content. Tynt operates as part of 33Across.
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