Color Capital

Alloy Automation is a no-code automation platform that enables businesses to build and manage integrations across various software applications, including ERP, Commerce, and CRM systems. Founded in 2019, the platform allows companies to streamline their processes by automating workflows in sales, marketing, customer support, and messaging applications without the need for coding. This functionality helps organizations save time and resources that would otherwise be spent on manual tasks while enhancing overall efficiency. Alloy's services are utilized by notable clients such as Amazon and Gorgias, and the company has secured $27 million in funding from prominent investors including a16z, Bain Capital Ventures, and Y Combinator.

Hero Cosmetics is a skincare company focused on developing products for acne-prone skin. The brand offers a range of items, including acne patches, reset mist, serum sticks, and sunscreen. Hero Cosmetics emphasizes the importance of mindful ingredient selection, avoiding harmful substances such as parabens, alcohol, and sulfates. This commitment to gentle formulations aims to help customers prevent acne breakouts while caring for their skin.

Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

A Kids Book About is a publishing company that specializes in creating books for children, focusing on topics that resonate with young readers. Founded in 2019, it is based in Portland, Oregon. The company aims to address important themes and experiences through its curated collection, fostering meaningful conversations between children and their caregivers. By emphasizing relatable content, A Kids Book About seeks to empower children with knowledge and understanding of various subjects in an accessible manner.

JUDY is a New York-based company founded in 2019 that specializes in providing digitally connected emergency kits designed to help individuals and families prepare for natural disasters and home emergencies. Recognizing the increasing frequency and severity of such events, JUDY aims to make emergency preparedness a household essential. Their product offerings include a range of supplies, from flashlights to first aid kits, ensuring users have the necessary resources to navigate various emergency situations effectively. Through their innovative approach, JUDY enhances the preparedness of communities, promoting safety and resilience in the face of unforeseen challenges.

Elliot Inc. is a company that develops an e-commerce management platform designed to streamline customer and order management across various sales channels. Founded in 2017 and headquartered in New York, the company also operates as a social media platform where athletes can share and monetize their content while connecting with fans. Additionally, Elliot's strategic planning platform focuses on transforming cross-border commerce by centralizing analytics, data, and operations. This approach simplifies localization for enterprises, enabling them to optimize profits and improve their management of customers, orders, and product sales.

Salt & Straw Inc. is an ice cream company founded in 2011 by cousins Kim and Tyler Malek, headquartered in Portland, Oregon. The company operates ice cream stores in locations including Los Angeles and San Francisco, California. Salt & Straw is known for its handcrafted ice cream made from local and organic ingredients, offering unique flavors such as black olive brittle and goat cheese, green apple and wasabi flowers, iris liqueur, and edible flowers sorbet. The company emphasizes quality and creativity in its ice cream production, which takes place in a state-of-the-art commercial kitchen, allowing customers to enjoy a diverse range of flavors both in-store and through online orders.

Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Ugly Drinks is a beverage company based in New York, established in 2015, that specializes in producing flavored sparkling waters, flavored seltzers, and energy drinks. The company focuses on offering a healthier alternative to traditional sodas by providing drinks that contain no sugar, no sweeteners, and zero calories. Ugly Drinks uses real fruit flavors in its products, allowing consumers to enjoy a variety of flavors without the health risks associated with conventional sugary beverages. By engaging its community in the decision-making process and maintaining the agility to quickly launch new flavors, Ugly Drinks aims to challenge established soda brands in the market.

Supermaker is a media and community platform dedicated to celebrating diverse, independent brands and promoting progressive workplace thinking. It aims to level the playing field for emerging business leaders and members of the creative community by providing insightful editorial content, helpful advice articles, and hosting flagship events. The platform focuses on cultivating social capital and ingenuity, connecting creative and entrepreneurial communities while offering resources that support the growth of early to mid-stage companies. By emphasizing the importance of representation and inclusivity, Supermaker seeks to drive change and provide an alternative to traditional business media that often overlooks the diversity of society.

Ethel's Club is a social and wellness platform dedicated to supporting creators of color by providing a nurturing environment for healing, creativity, and joy. It offers a vibrant club space that centers on the experiences of people of color, featuring areas for conversation, wellness activities, and artistic expression. Members can access a workspace, a multi-purpose event area, a small café, and a boutique, all designed to foster community engagement and collaboration. Through motivational speakers, performances, and exhibits, Ethel's Club aims to empower its members while providing opportunities for personal and professional growth in inclusive co-working spaces.

Bubble Goods, Inc. operates an online marketplace that specializes in healthy food products. Founded in 2018 and based in New York, the company offers a diverse range of items including snacks, energy bars, chocolate, granola, nuts, jerky, and staples such as tea, coffee, oils, and condiments. Bubble Goods focuses on mid-tier independent food brands, allowing them to reach a broader customer base while providing consumers with an extensive selection of vetted healthy snacks. To ensure product quality, the company collaborates with nutritionists and experts to evaluate each item before approval. This approach aims to redefine the food system by providing fresh and clean foods tailored to various dietary and functional needs.

Wild Friends Foods, Inc. is a food company based in Portland, Oregon, specializing in the production and sale of non-GMO nut and seed butters, as well as nut butter-based breakfast items, including their innovative Nut Butter Oats. Founded in 2011 and originally known as Wild Friends Foods, LLC, the company rebranded in 2017 to reflect its commitment to clean label products. Wild Friends focuses on creating nutritious and flavorful food options while prioritizing sustainability and ethical practices. Their products are available through grocery stores across the United States and through online sales, including apparel. The brand aims to enhance favorite foods with better nutrition and taste, appealing to health-conscious consumers.

The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Schmidt's Naturals is a personal care company that specializes in manufacturing vegan and cruelty-free products, including deodorants, bar soaps, and toothpaste. Founded by Jaime Schmidt, the brand initially focused on natural deodorants, which feature award-winning formulas derived from plants and minerals. Popular variants include Charcoal + Magnesium, Rose + Vanilla, Lavender + Sage, and fragrance-free options. The company emphasizes the use of pure essential oils and avoids harmful ingredients such as aluminum, propylene glycol, and artificial fragrances. Schmidt's Naturals promotes sustainable living through its simplified product offerings, catering to consumers seeking natural and environmentally friendly personal care solutions. In 2017, the company was acquired by Unilever, further expanding its reach in the personal care market.