Color Capital

Alloy Automation is a no-code automation platform that enables businesses to build and manage integrations across various software applications, including ERP, Commerce, and CRM systems. Founded in 2019, the platform allows companies to streamline their processes by automating workflows in sales, marketing, customer support, and messaging applications without the need for coding. This functionality helps organizations save time and resources that would otherwise be spent on manual tasks while enhancing overall efficiency. Alloy's services are utilized by notable clients such as Amazon and Gorgias, and the company has secured $27 million in funding from prominent investors including a16z, Bain Capital Ventures, and Y Combinator.

Hero Cosmetics is a skincare company focused on developing products for acne-prone skin. The brand offers a range of items, including acne patches, reset mist, serum sticks, and sunscreen. Hero Cosmetics emphasizes the importance of mindful ingredient selection, avoiding harmful substances such as parabens, alcohol, and sulfates. This commitment to gentle formulations aims to help customers prevent acne breakouts while caring for their skin.

Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall.

A Kids Book About is a publishing company that has a collection of books for children. The company was founded in 2019 and based in Portland, Oregon.

JUDY is a New York-based company founded in 2019 that specializes in providing digitally connected emergency kits designed to help individuals and families prepare for natural disasters and home emergencies. Recognizing the increasing frequency and severity of such events, JUDY aims to make emergency preparedness a household essential. Their product offerings include a range of supplies, from flashlights to first aid kits, ensuring users have the necessary resources to navigate various emergency situations effectively. Through their innovative approach, JUDY enhances the preparedness of communities, promoting safety and resilience in the face of unforeseen challenges.

Elliot Inc. is a company that develops an e-commerce management platform designed to streamline customer and order management across various sales channels. Founded in 2017 and headquartered in New York, the company also operates as a social media platform where athletes can share and monetize their content while connecting with fans. Additionally, Elliot's strategic planning platform focuses on transforming cross-border commerce by centralizing analytics, data, and operations. This approach simplifies localization for enterprises, enabling them to optimize profits and improve their management of customers, orders, and product sales.

Salt and Straw is an ice cream company that produces and offers ice cream made by hand w/ local ingredients. The company was launched in 2011 by cousins Kim and Tyler Malek.

Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Ugly Drinks makes drinks that have no sugar, no sweetener, no calories. Its products are consists of sparkling waters, flavored shelters, and energy drinks that taste better than they look. Ugly Drinks was created with a powerful mission to challenge the status quo and take on a big beverage. The ability to be nimble, launch these new flavors quickly, and bring the Ugly community into the decision-making process is what gives Ugly the edge against the big soda brands it stands alongside on shelf. It was founded in 2015 and is headquartered in New York, New York.

Supermaker celebrates diverse, independent brands & modern workplace thinking. Making it in today’s society can be impossible when the odds are stacked against you, and Supermaker recognizes the need to level the playing field for emerging business leaders and members of the creative community with insightful editorial content, helpful advice articles, and flagship events. If you’re on a mission to make a name for yourself, to better your own business or workplace, or to contribute to a more responsible and equitable society—you’re a Supermaker. And you’re in the right place. We believe in the power of Supermaker to drive change, and provide an alternative to otherwise homogenous business media that is not representative of the breadth of our society's diversity. Learn more about how you can get involved as a community member or contributor, and in the meantime, enjoy our content—created by Supermakers, for Supermakers!

Ethel's Club is a social and wellness platform dedicated to supporting creators of color by providing a nurturing environment for healing, creativity, and joy. It offers a vibrant club space that centers on the experiences of people of color, featuring areas for conversation, wellness activities, and artistic expression. Members can access a workspace, a multi-purpose event area, a small café, and a boutique, all designed to foster community engagement and collaboration. Through motivational speakers, performances, and exhibits, Ethel's Club aims to empower its members while providing opportunities for personal and professional growth in inclusive co-working spaces.

Bubble Goods, Inc. operates an online marketplace that specializes in healthy food products. Founded in 2018 and based in New York, the company offers a diverse range of items including snacks, energy bars, chocolate, granola, nuts, jerky, and staples such as tea, coffee, oils, and condiments. Bubble Goods focuses on mid-tier independent food brands, allowing them to reach a broader customer base while providing consumers with an extensive selection of vetted healthy snacks. To ensure product quality, the company collaborates with nutritionists and experts to evaluate each item before approval. This approach aims to redefine the food system by providing fresh and clean foods tailored to various dietary and functional needs.

Wild Friends Foods, Inc. is a food company based in Portland, Oregon, specializing in the production and sale of non-GMO nut and seed butters, as well as nut butter-based breakfast items, including their innovative Nut Butter Oats. Founded in 2011 and originally known as Wild Friends Foods, LLC, the company rebranded in 2017 to reflect its commitment to clean label products. Wild Friends focuses on creating nutritious and flavorful food options while prioritizing sustainability and ethical practices. Their products are available through grocery stores across the United States and through online sales, including apparel. The brand aims to enhance favorite foods with better nutrition and taste, appealing to health-conscious consumers.

The Sill offers ceramic planters potted with houseplants. It was created with a simple ambition, to inspire people to bring more of the outdoors in. Their mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves. The Sill is the source that bridges the gap between plants and people - offering products and services that fit with your personal style, your lifestyle, and your budget.

Schmidt's Naturals is a personal care company that specializes in manufacturing vegan and cruelty-free products, including deodorants, bar soaps, and toothpaste. Founded by Jaime Schmidt, the brand initially focused on natural deodorants, which feature award-winning formulas derived from plants and minerals. Popular variants include Charcoal + Magnesium, Rose + Vanilla, Lavender + Sage, and fragrance-free options. The company emphasizes the use of pure essential oils and avoids harmful ingredients such as aluminum, propylene glycol, and artificial fragrances. Schmidt's Naturals promotes sustainable living through its simplified product offerings, catering to consumers seeking natural and environmentally friendly personal care solutions. In 2017, the company was acquired by Unilever, further expanding its reach in the personal care market.