Color Capital

Alloy Automation is a no-code platform that facilitates the creation and management of integrations for various software-as-a-service (SaaS) applications. Launched in 2019, Alloy enables businesses to efficiently connect sales, marketing, customer support, and messaging applications while automating complex workflows without the need for coding. This approach allows companies to streamline operations, reduce manual tasks, and focus on growth. Alloy's platform is utilized by notable clients, including Amazon and Gorgias, to expedite the deployment of user-facing integrations, offering a significant advantage over in-house development. The company has received substantial backing from prominent investors, including a16z and Y Combinator.

Hero Cosmetics is a skincare company specializing in products designed for acne-prone skin. The brand focuses on offering effective solutions such as acne patches, reset mists, serum sticks, and sunscreen. Hero Cosmetics emphasizes the importance of using mindful ingredients, avoiding harsh components like parabens, alcohol, and sulfates, to ensure that their products are gentle on the skin. By prioritizing skin health, the company aims to help customers prevent acne breakouts while maintaining a commitment to quality and safety in its formulations.

Ceremonia is a modern haircare brand celebrating Latin heritage. It offers natural, sustainable products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine.

A Kids Book About is a publishing company that specializes in creating books for children, focusing on topics that address important themes and emotions. Founded in 2019 and based in Portland, Oregon, the company aims to provide young readers with engaging and meaningful content. By tackling subjects that resonate with children and their experiences, A Kids Book About seeks to foster understanding and empathy in its audience. The company's unique approach to children's literature positions it as a notable player in the publishing industry, dedicated to enriching the lives of young readers through thoughtful storytelling.

Founded in 2019, Judy is a New York-based company specializing in emergency preparedness kits. Their digitally-connected kits provide essential survival supplies, including tools, first aid, food, water, and planning guides, ensuring individuals and families are prepared for various disaster scenarios.

Founded in 2017, Elliot is a technology company based in New York. It develops platforms for e-commerce management and social media, enabling businesses to streamline operations and athletes to engage with fans.

Salt & Straw Inc. is an ice cream company founded in 2011 by cousins Kim and Tyler Malek, headquartered in Portland, Oregon. The company operates ice cream stores in various locations, including Los Angeles and San Francisco. Salt & Straw is known for its unique and innovative ice cream flavors, which are crafted by hand using local and organic ingredients. Notable offerings include black olive brittle and goat cheese, green apple and wasabi flowers, iris liqueur, and edible flowers sorbet. The company aims to provide customers with a distinctive ice cream experience, allowing them to enjoy a wide variety of flavors both in-store and through online orders.

Founded in 2018, Live Tinted is a digital community based in Los Angeles, California. It aims to represent and include all shades of skin tones in the beauty industry, addressing the gaps felt by many despite progress made towards diversity. The company offers personalized beauty products that can be used as color correctors, eyeshadows, blushes, or lipsticks, catering to individual needs and promoting authentic representation.

Ugly Drinks is a beverage company based in New York, established in 2015, that specializes in producing flavored sparkling waters, flavored seltzers, and energy drinks. The company focuses on offering a healthier alternative to traditional sodas by providing drinks that contain no sugar, no sweeteners, and zero calories. Ugly Drinks uses real fruit flavors in its products, allowing consumers to enjoy a variety of flavors without the health risks associated with conventional sugary beverages. By engaging its community in the decision-making process and maintaining the agility to quickly launch new flavors, Ugly Drinks aims to challenge established soda brands in the market.

Supermaker is a media and community platform dedicated to promoting diverse, independent brands and fostering modern workplace thinking. The company aims to level the playing field for emerging business leaders and members of the creative community by providing insightful editorial content, helpful advice articles, and organizing flagship events. Supermaker celebrates and connects entrepreneurial and creative communities, cultivating social capital and ingenuity essential for growth in early to mid-stage companies. By offering an alternative to traditional business media, Supermaker strives to represent the diverse landscape of society and empower individuals who are committed to making a name for themselves and contributing to a more equitable society.

Ethel's Club is a social and wellness platform dedicated to supporting creators of color by providing an inclusive space that fosters healing, creativity, and connection. The organization offers a multi-purpose environment that includes a workspace, event space, a café, and a boutique, all designed to celebrate and uplift people of color. Members have access to motivational speakers, performances, and exhibitions while engaging in guided conversations and wellness activities. Ethel's Club aims to empower its community by facilitating meaningful interactions and helping creators monetize their work, all tailored to promote joy and personal growth.

Bubble Goods is an online marketplace that enables consumers to discover and shop for healthy foods from independent brands across the United States. Founded in 2018 and based in New York, it focuses on mid-tier brands and vets each product with nutritionists and experts to ensure health-focused quality. The platform features a curated selection of fresh and clean foods, including snacks, beverages, pantry staples, and functional products, with offerings produced by both in-house teams and independent producers. Bubble Goods aims to simplify access to vetted health products by providing a single shop that aligns with individual dietary and functional needs.

Wild Friends Foods, Inc. is a Portland, Oregon-based company founded in 2011 that specializes in producing and selling non-GMO nut and seed butters, as well as nut butter-based breakfast items. The company offers a range of products, including peanut and almond butters, and is known for its innovative Nut Butter Oats, which are among the first of their kind in the market. Wild Friends emphasizes clean label practices, ensuring that their products are free from emulsifiers and made with high-quality ingredients. The company distributes its products through grocery stores across the United States and also sells items online, including apparel. Wild Friends aims to enhance the nutritional value and taste of traditional foods while promoting sustainability and supporting its partners and employees.

Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Schmidt's Naturals is a personal care company that specializes in manufacturing vegan and cruelty-free products, including deodorants, bar soaps, and toothpaste. Founded by Jaime Schmidt, the brand initially focused on natural deodorants, which feature award-winning formulas derived from plants and minerals. Popular variants include Charcoal + Magnesium, Rose + Vanilla, Lavender + Sage, and fragrance-free options. The company emphasizes the use of pure essential oils and avoids harmful ingredients such as aluminum, propylene glycol, and artificial fragrances. Schmidt's Naturals promotes sustainable living through its simplified product offerings, catering to consumers seeking natural and environmentally friendly personal care solutions. In 2017, the company was acquired by Unilever, further expanding its reach in the personal care market.