TMRW

TMRW House of Brands is a technology-driven venture that specializes in building and managing a diverse portfolio of brands within the fashion and lifestyle sectors. The company is recognized as the largest player in this space, focusing on innovative solutions that facilitate direct-to-consumer growth. By leveraging technology and creative strategies, TMRW aims to enhance brand development and streamline the consumer experience, positioning itself at the forefront of the evolving retail landscape.

Prashanth Aluru

CEO and Co-Founder

9 past transactions

Wrogn

Corporate Round in 2024
Wrogn is a youth-focused fashion brand house based in India, specializing in a diverse range of apparel, including casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand's portfolio encompasses several lines, such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active, catering to both men's and women's fashion. Wrogn has gained significant popularity among the youth for its trendy designs and quality. The brand's association with Virat Kohli, a prominent Indian cricketer, has further enhanced its visibility and appeal. Wrogn effectively reaches its customer base through both online and offline retail channels, establishing a strong following nationwide.

Wrogn

Corporate Round in 2024
Wrogn is a youth-focused fashion brand house based in India, specializing in a diverse range of apparel, including casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand's portfolio encompasses several lines, such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active, catering to both men's and women's fashion. Wrogn has gained significant popularity among the youth for its trendy designs and quality. The brand's association with Virat Kohli, a prominent Indian cricketer, has further enhanced its visibility and appeal. Wrogn effectively reaches its customer base through both online and offline retail channels, establishing a strong following nationwide.

Juneberry

Acquisition in 2022
Juneberry is a retailer specializing in women's fitness clothing and athleisure wear. The company offers a diverse range of apparel, including dresses, skirts, bottoms, outerwear, and tops. Focused on providing stylish and functional clothing, Juneberry caters to the needs of active women seeking comfortable yet fashionable options for their fitness and everyday activities.

Bewakoof

Acquisition in 2022
Bewakoof is a direct-to-consumer online apparel platform established in 2012, focused on providing fashion products for both men and women. The company operates on a direct-fashion model, manufacturing and selling its products exclusively through its own website and mobile application. This approach allows Bewakoof to offer quality apparel and accessories at affordable prices while fostering a positive impact on its customers and the community. Committed to innovation and creativity, Bewakoof aims to explore new ideas even without guaranteed success, reflecting its founding principles that emphasize the importance of caring for others alongside pursuing business objectives.

Veirdo

Acquisition in 2022
Veirdo is a clothing brand.

Urbano

Acquisition in 2022
Urbano Fashion operates an online retail platform that specializes in urban clothing trends for men, women, and children. The company offers a diverse range of apparel, including printed t-shirts, jackets, sweatshirts, jeans, trousers, and denims. Urbano focuses on providing high-quality fashion crafted from fine fabrics, ensuring a perfect fit and comfort for contemporary, fashion-conscious customers. By combining style with affordability, the platform caters to the needs of today's youth, making it a relevant choice in the competitive fashion market.

Berrylush

Acquisition in 2022
Berrylush is an Indian e-commerce venture specialising in the retail of women's clothing and apparel. It operates as a direct-to-consumer platform, offering a curated selection of dresses, tops, jumpsuits, skirts, bags, and belts tailored for young women seeking affordable yet high-quality western wear suitable for both work and social occasions. Berrylush prides itself on providing well-fitted, handcrafted products that cater to the modern woman's diverse wardrobe needs.

Nobero

Acquisition in 2022
Nobero is a direct-to-consumer athleisure brand that specializes in designing trendy and minimalistic fashion products. The company operates an online e-commerce platform that retails a wide range of apparel for both men and women, focusing on the latest fashion trends. By combining style with functionality, Nobero aims to enhance the everyday wardrobe of its customers, making fashionable yet practical clothing accessible to a diverse audience.

NautiNati

Acquisition in 2022
NautiNati is a prominent children's wear brand that specializes in high-quality apparel for infants and children aged one to ten years. The brand is recognized for its unique blend of global design aesthetics and Indian fashion trends. NautiNati's diverse product range includes clothing for both baby girls and boys, featuring items such as t-shirts, shorts, dungarees, and special occasion dresses made from 100% cotton fabrics. In addition to clothing, the brand offers a variety of accessories, catering to the needs of parents looking for stylish and comfortable options for their children. NautiNati sells its products through its online platform as well as various retail outlets, ensuring accessibility and reasonable pricing for customers.
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